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How Buyer Agents Get Paid After the NAR Settlement in 2026
The National Association of Realtors (NAR) settlement, which took effect on August 17, 2024, represents the most significant structural change to real estate compensation in decades.
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Brand Voice That Gets You Chosen: What Laura McDonald Shared at The Agency Global Forum
Luxury clients rarely choose an agent based on one post, one conversation, or one referral. They decide based on whether the full experience feels consistent, from how you show up in person to what shows up on Google to what they see when they click through your website.
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Brokerage Branding and Real Estate Recruitment Strategies for 2026
In 2026, the brokerages pulling ahead share two traits: a brand identity sharp enough to attract both clients and agents, and a real estate recruitment strategy built on data rather than gut instinct.
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The Most Profitable Real Estate Niches in 2026
As a real estate agent, the key to success isn't working harder. It's working smarter. And one of the smartest moves you can make is narrowing your focus by choosing one of the most profitable real estate niches.
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Real Estate Branding in 2026: How to Build a Memorable Visual Identity
Think about the real estate brands that stick in your memory. You probably recall more than a name. You recall the signage, the website, the way every touchpoint felt like it belonged to the same story. That recall is not an accident.
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Lauren Henss on Transforming Agent Experience into a Brand Movement
Lauren Henss shares how a powerful brand strategy can transform into a business strategy, built to empower every agent and spark inspiration across the industry.
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Collective by Luxury Presence: The Premier Luxury Real Estate Network for 2026
Collective by Luxury Presence is an invitation-only luxury real estate network built for the industry's most accomplished agents and brokers. Membership is extended only to professionals who have closed more than $50 million in annual transaction volume or surpassed $1 billion in lifetime sales.
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White Label Real Estate App: A Day in the Life With Presence Copilot in 2026
A white label real estate app gives agents something no third-party search portal can: a mobile experience that carries their name, their brand, and their listings from the first property search to the final offer.
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10 Rules From Shelton Wilder and Richard Branson for Modern Agents
When top Los Angeles agent Shelton Wilder joined Chris Linsell of Luxury Presence for a live conversation on “What Richard Branson Taught Me About Real Estate,” the title promised inspiration from one of the world’s most recognized entrepreneurs.
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