Branding

Defining your real estate business’s value proposition, style, and tone — and making sure your target audience knows and trusts it

Three images on a lilac background representing three of the most popular real estate niches

As a real estate agent, the key to success isn't working harder. It's working smarter. And one of the smartest moves you can make …

A designer's hand at work on multiple sketches of a real estate client logo for visual brand identity purposes.

Think about the real estate brands that stick in your memory. You probably recall more than a name. You recall the signage, the website, …

This week, our Luxury Presence Panel hosted a lively conversation with one of New York’s most recognizable agents, Nile Lundgren. True to form, Lundgren …

Lauren Henss shares how a powerful brand strategy can transform into a business strategy, built to empower every agent and spark inspiration across the industry.

A group of luxury real estate agents at a networking event in 2024 with collective by luxury presence

Collective by Luxury Presence is an invitation-only luxury real estate network built for the industry's most accomplished agents and brokers. Membership is extended only …

A real estate agent talks to her client on her smartphone while using Luxury Presence's white-labeled app on her tablet

A white label real estate app gives agents something no third-party search portal can: a mobile experience that carries their name, their brand, and …

When top Los Angeles agent Shelton Wilder joined Chris Linsell of Luxury Presence for a live conversation on “What Richard Branson Taught Me About …

At the Better Homes and Gardens Real Estate Better Retreat 2025 in Nashville, Kyle Scott dedicated his keynote to the art of storytelling and …

Stephen Shapiro, co-founder of West Side Estate Agency, has spent over four decades shaping Los Angeles’ luxury real estate market, which he describes in …

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