Content Marketing

Using posts on your site and social media accounts — as well as email newsletters and other outreach — to advance your target audience’s understanding and appreciation of your real estate brand

A real estate agent sits down with a prospective client at a coffee shop, explaining how Luxury Presence boosts her success rate in transactions

From first impressions to post-sale follow-ups, every interaction is an opportunity to deliver unforgettable service. When done right, these moments build trust, spark referrals, …

A real estate agent stands on a porch with two house hunters happy to have found her target audience in real estate

Imagine casting a wide net into the ocean, hoping to catch a specific type of fish. You might get lucky, but more often than …

real estate press release example

Whether you're showcasing a new listing or positioning your brand as an industry innovator, our strategy guide and customizable templates will help you create …

A real estate broker stands in front of a group of agents demonstrating her thought leadership skills

Establishing thought leadership can transform real estate professionals from service providers to trusted advisors. By thoughtfully sharing industry insights, strategic content, and expert perspectives, …

holly meyer lucas onstage for a live taping of the luxury presence podcast at social summit 2.0 LA

In this live recording of The Luxury Presence Podcast, Holly Meyer Lucas pulled back the curtain on building a large real estate team and …

A pencil sits on top of a blank book where an agent is coming up with real estate words and creative real estate listing descriptions examples for their marketing

Crafting the perfect property listing is an art that requires a keen understanding of language. The words you choose can not only capture the …

A real estate agent holds up her phone taking a selfie and demonstrating how to build a brand on instagram and linkedin

Your social platforms should be working overtime — attracting qualified leads, showcasing your expertise, and building the trust that converts followers into clients. This …

Your brand awareness strategy isn’t about fancy logos or catchy taglines — it’s the process of creating a predictable system that attracts and nurtures …

Real estate agent writing with a black pen on a white pad of paper, working on creating their personal brand statement

Your brand is the key to standing out in a crowded market, and one of the most powerful ways to define it is by …

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