Cold calling can seem daunting, especially if you’re new to the task. According to a Hubspot study, only 28% of cold calls lead to a conversation. Some may even argue it’s not worth the effort with far better lead generation options available. However, cold calling will still promote your services as a real estate agent.
Cold calling introduces your real estate services to different people directly through a phone call. If done in a friendly and informative manner, it generates leads and potentially wins clients. It is also an excellent way to understand how you can help real estate buyers and sellers with their needs.
We’ve compiled the 21 best real estate cold calling scripts on the internet you can use as a guide in various conversations.
The Best Cold Calling Scripts for Real Estate
In the following examples, think of Sarah as a substitute for your prospect’s name, Jane as a substitute for yours, and Luxury Presence as your real estate company.
1. To gauge a prospect and define their interest
This script’s purpose is to help you determine the homeowner’s interest in selling their property. Its aim is to help you set up a meeting to explore market possibilities.
Hi. I’m Jane from Luxury Presence. Are you the homeowner? There’s a market for properties in the neighborhood, and I have some interested buyers. I want to ask if you’d consider selling yours if I have someone lined up to purchase.
2. To humanize yourself as an agent and connect with sellers and buyers
This script helps you share relatable information with homeowners to connect with them and build a level of trust.
Hi, Sarah! This is Jane from Luxury Presence. I’ve been living in the area for about ten years now, and it’s just a great place to be. As an agent specializing in [this area], I wanted to know if you’re open to finding a suitable buyer for your property? Would you be okay with setting up a meeting to discuss this?
3. To leverage recent sales
This script is for discussing your recent achievement with the homeowner. It can increase their confidence in knowing you are the person to call when they decide to sell their home.
Hi! I’m Jane, an agent from Luxury Presence. I’m getting in touch because I just sold a house in the neighborhood at [address], and there’s been much interest in the area. I’m wondering if you’re interested in selling your home. Because currently, the properties are at fantastic prices.
4. To introduce your real estate company and service
This script is a formal way of introducing yourself to the homeowner. Extending your business can help build their interest and encourage them to look at the market.
Hi! I’m calling from Luxury Presence. This is Jane. I’m greatly invested in helping buyers and sellers connect through their properties, and I wonder if you could be one of those. Would you like to set up a meeting if you’re interested in possibly selling your home or looking for a new property?
5. To pitch to someone you know
As the heading suggests, this script is for communicating your service to someone you already know.
Hi, Sarah! This is Jane. We met at Jenny’s birthday last week! How have you been? I was calling because I’m not sure if she told you, but I’m a real estate agent at Luxury Presence. I’m reaching out to friends and family to see if they’ve ever thought about purchasing or selling properties. Have you considered or maybe want to set up a meeting about it?
6. To cold call and be direct to the point
Not everybody has the time to take a phone call, so if the homeowner doesn’t have much time, you could use this script.
Hi! This is Jane, a real estate agent from Luxury Presence. I don’t want to take up much of your time, so I’ll make it quick. Are you interested in selling your home now or sometime in the future? I know some buyers looking in the area.
7. To contact a seller who has not sold their property
Some sellers don’t have real estate agents to help them sell their property. This script will help you express your interest in helping out.
Hi, is this Sarah? My name’s Jane, and I’m calling from Luxury Presence. I was surfing the internet and noticed you’ve got your property up for sale. I wondered if you’ve had any success or maybe I could help you. I would love to assist in getting more potential buyers for the property.
8. To follow up on leads
Sometimes, it will take some time for properties to sell. You can use this script to follow up on leads to help progress the situation.
Hi, Sarah! This is Jane calling from Luxury Presence. I wondered if you want to talk about the appraisal I conducted on your property last [month]. I’ve been watching the market, and I think a lot is happening in the area. Has your position on selling the place changed?
9. To contact prospects with expired listings
If you encounter online listings that have expired and are still unsold, you can reach out to homeowners to help sell their property.
Hi, is this Sarah? I’m Jane from Luxury Presence. I’m calling about the property on [address] because I saw it listed about a year ago, but the listing has expired. I want to help you out if you’re interested in trying to sell it again. Are you open to setting up a meeting about this?
10. To ride the FOMO phenomenon
Sometimes, an area has a lot of available listings. You can use this phenomenon to possibly gain the interest of nearby homeowners who have not made their houses available.
Hi! Can I speak to the homeowner? This is Jane from Luxury Presence. I’m calling because many of your neighbors are putting up their houses for sale. Some of them are selling at a price higher than the average in your area. Would you be interested in selling your property?
11. To revive cold leads
Sometimes, life gets in the way and keeps people busy, but it doesn’t mean they aren’t interested in buying or selling.
Hi, Sarah! How are you? This is Jane from Luxury Presence. I know it’s been a while, but I just wanted to check in and see if you would like to move forward with my assessment of your property?
12. To probate leads (for people with houses they inherited)
Some people who inherit houses don’t necessarily intend to keep them. In this case, you could introduce yourself to help them take it out of their hands.
Hi! Is this Sarah? I’m Jane, and I’m from Luxury Presence. Are you available to talk for a moment? I just found out that you recently inherited property at [address]. I wanted to know if you’re possibly interested in selling it?
13. For circle prospecting
Not all homeowners are thinking of buying or selling houses. Circle prospecting is about planting the idea that they could.
Hi, is this the homeowner? This is Jane from Luxury Presence. I recently passed by your property, and I thought it was a great location. The neighborhood is lively and accessible, and I’ve gotten multiple requests from buyers looking for properties in this neighborhood. I wanted to know if you’re looking to sell or would be open to setting up a meeting about this?
14. For referrals
It’s always great to reconnect with past clients. They could help refer you to people interested in buying or selling houses.
Hi, Sarah! It’s Jane from Luxury Presence. I helped you buy your home at [address]. How have you been? I recently sold another property in the neighborhood, so I thought of calling you. Business is great, and I thought of asking previous clients to review our company. Would it be okay if I send you a link? It would help us scale our service.
15. For buyers with no available houses (carrot script)
Sometimes, people are just waiting for the right agent to come around. Using the carrot script can help you ask people if they’d be willing to sell their house when there is an available buyer but no available houses for sale.
Hi! Is this Sarah? This is Jane from Luxury Presence. I heard you’re the homeowner and wondered if you’d be able to talk for a bit? Your property is in a great location, and currently, I have buyers willing to pay for it. Would you be interested in selling?
16. To engage internet leads
Sometimes, interested buyers go directly to your company website to inquire about properties.
Hi, Sarah. This is Jane from Luxury Presence. I’m calling about the form you filled out on our website. I see you’re interested in buying a property. Would you be interested in setting up a meeting about this?
17. For being a community champion
Buying or selling listings in the same area in which you are located provides you with an opportunity to connect with the locals.
Hi! Is this the homeowner? This is Jane from Luxury Presence. I’m calling because I’ve been making some sales around the neighborhood, and being from around here, I know first-hand how great this place is. I was wondering if you’re looking to sell your place? Would you be interested in setting up a meeting?
18. When you get the voicemail script
The ideal voicemail should establish who you are in a friendly tone, but without including your pitch, as the goal is to secure the next conversation when they call back.
Hello Sarah, This is Jane from Luxury Presence. I’m calling because we recently listed our homes in your area at low rates and would like to hear your thoughts. I’ll contact you again perhaps next week, or you can call me at [your phone number]. I hope to hear from you soon!
Let’s face it. You will get a lot of no’s and probably more when cold calling. But don’t fret. Successful real estate agents get rejected all the time. Here are some scripts to respond to the lead’s objection.
19. How did you find my number?
I did some online research and was able to find it in my database.
20. I already have a meeting with another agent
That is not at all a problem. I’d be happy to give you a second opinion, and if you decide to list with me, I can contact the other agent on your behalf and cancel the appointment.
21. I’m going to sell it myself
That’s great. The good news is that our meeting will be more of a complimentary lesson than a sales pitch. So if you like what I have to say, you can incorporate it into your own strategy.
Start using these scripts today to get leads on the phone, learn about buyer and seller needs, and build confidence and rapport.