Marketing

The tools and practices that ensure your real estate brand gets in front of your target audience

Luxury Presence | Why Congruence Among Your Social Channels is So Important

I've spent years working on social media strategy at Luxury Presence, and the pattern I see over and over is this: agents who are …

A screenshot of a Google search landing page.

Most agents have already invested in their online presence. They have a website, solid branding, often a team behind their marketing.

A real estate agent managing his database to keep them engaged.

Your database (or the list of all those you have worked with in the past, those you are currently working with, and those who …

INTRODUCTION Social media is not a place to chase vanity metrics. It is a baseline marketing strategy for modern real estate agents who want …

A broker stands in an open office holding a tablet and talking to a real estate agent she is trying to recruit, who is hold a cup of coffee

Recruiting talented real estate agents comes down to clear processes for finding the right people, hiring them thoughtfully, and supporting them once they join …

Two people sitting in front of computers in an open office, working on virtual staging projects for real estate agents

Virtual staging has changed how real estate listings are marketed. Instead of investing time and money into physical staging, agents can present homes as …

Real estate agent figuring out expenses at a desk with a calculator, tablet and cup of coffee in front of him

New real estate agents face both upfront costs and recurring monthly expenses as they build their business. Understanding these expenses early helps you plan …

Five agents sit at a long table working on different projects that will help them learn how to succeed as a real estate agent in 2025

Growing a real estate business takes steady effort, clear communication, and habits you can stick with each week. The right tools and simple marketing …

An agent opening a book that says "what is brand strategy" on the front in search of the best real estate slogans and taglines

Developing a unique brand identity is vital to building a solid presence for your real estate business.

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