Marketing

The tools and practices that ensure your real estate brand gets in front of your target audience

A realtor tweaks her agent bio to win more business.

Crafting a compelling real estate agent bio is essential for standing out in a crowded market and establishing a strong connection with potential clients …

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Tablet displaying the 2024 State of Real Estate Marketing report on a white table with a gray background

Luxury Presence's 2024 State of Real Estate Marketing Report offers a wealth of insights that are reshaping the industry landscape.

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Black screen with The A-List Masterclass logo on the left, a headshot of real estate team leader Tracy Tutor in the middle and broker Josh Flagg's headshot on the right

Luxury Presence announces the launch its innovative new content series, “The A-List.” This groundbreaking offering aims to bring together the most influential figures in …

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A broker stands in an open office holding a tablet and talking to a real estate agent she is trying to recruit, who is hold a cup of coffee

Recruiting top real estate agents is a critical strategy for growing your brokerage’s market share, enhancing its reputation, and driving revenue. By understanding what …

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Real estate agent figuring out expenses at a desk with a calculator, tablet and cup of coffee in front of him

Managing your real estate business expenses is crucial to maintaining profitability and ensuring sustainable growth. Overspending and not allocating funds wisely can erode your …

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Keyboard, laptop and brand identity book sit on a white desk of a real estate agent looking to build a brand identity

Outline the foundation of your luxury real estate brand in six steps. This process will help you clarify your goals, the information you’ll be …

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A customer checks her phone for a real estate SMS marketing message from a realtor.

Marketing via text message has emerged as a powerful tool for agents and brokers looking to effectively connect with leads. With high open rates …

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Screenshot showing stats of total clicks, impressions, CTR, and average position in the Google search console offers metrics to focus on as a start to understanding SEO for beginners

One of the most effective ways to enhance your online presence is through search engine optimization (SEO). This guide explains what it is, why …

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Business man walking toward camera while holding a coat and looking at his phone in front of a modern concrete building

This has been a year of immense change in the real estate industry. Luxury Presence is poised to help, support, and guide agents as …

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