CRMs

Customer relationship management tools and best practices tailored for real estate professionals

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As agents strive to stay ahead in a competitive market, harnessing the power of a customer relationship management system (CRM) is essential. CRMs have …

Customer relationship management (CRM) platforms are an indispensable resource for real estate professionals who want to organize their contacts, streamline outreach, and turn leads …

An agent sits in front of their laptop working on creating cost-effective real estate crm email campaigns

As a real estate professional, email campaigns are a key tool to engage with clients and grow your business. However, to manage those campaigns …

As a real estate professional, you already know how important lead nurturing is for keeping your database engaged, nurturing relationships, and closing more deals …

Real estate agent addressing an envelope to a prospect illustrating the need for personalization in marketing automation

For real estate professionals, personalization means sending the right message at the right time to the right audience. Your clients expect tailored experiences that …

5 galvanized buckets of different shapes and sizes, representing audience segmentation techniques

Audience segmentation is a highly effective strategy for connecting with your prospects and leads. By dividing your contacts into targeted groups based on specific …

Real estate agent in front of laptop texting leads, leveraging email and SMS marketing strategies to move prospects down the sales funnel

Email and SMS marketing remain two of the most powerful tools for nurturing leads, staying top of mind, and converting prospects into buyers and …

A lead signs up for a real estate agent follow up email created with templates

This guide will provide you with actionable tips and customizable real estate agent follow-up email templates, including one-year follow-up templates for real estate agents …

A real estate agent sits at a desk in front of a laptop on her phone, trying out real estate lead conversion ideas to increase business

As a real estate professional, maintaining a healthy pipeline of leads requires consistently fresh ideas and strategies. What worked last month may not have …

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