As a real estate professional, you already know how important lead nurturing is for keeping your database engaged, nurturing relationships, and closing more deals. But if you want to take your lead nurturing strategies a level deeper, this post is for you.
A quick note: You may already be using a customer relationship management (CRM) platform to execute your lead nurturing strategy. If not, we’ve got some pre-reading for you! Explore the following resources, then circle back to this article (just bookmark it now so you can easily find it later).
The 10 Best Real Estate CRM Software Platforms for 2023
With so many CRM software programs to choose from, it’s easy to experience analysis paralysis when deciding on the right one for your real estate business. We dug into the ten best options, including their advantages, drawbacks, and stand-out features.
6 Strategies to Keep Your Database Engaged and to Pull More ROI from Your Marketing
Once you have a strong database and have connected it to your CRM, you can start developing strategies to keep those leads engaged with your business. This post shares 6 proven methods.
4 Types of Real Estate Marketing Automation That Will Transform Your Business
For luxury agents who are ready to take their marketing efforts to the next level, exploring automation is essential. This article details how to incorporate automation into your real estate marketing strategy.
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5 advanced lead nurturing CRM strategies for agents
1. Predictive analytics and AI integration
Advances in AI and machine learning have made predictive analytics extremely powerful. How it works: data is collected about leads’ past behavior and used to predict their future behavior. Implementing these tools into your CRM allows you to discover meaningful information, such as ideal times to reach out, the type of property a lead might be interested in, and when they are likely to make a purchase. This allows you to focus on the most promising leads and better tailor your outreach in order to move leads through the funnel.
Many CRMs offer predictive analysis tools that help you optimize your emails, identify high-quality leads, and make better business decisions. You can also find many tools and apps that you can integrate into the CRM you’re already using. With these tools at play, you can better streamline your sales efforts and increase conversion rates.
2. Lead segmentation
To make sure you’re sending relevant content to the right audience, you definitely want to be segmenting your leads. This means taking your email database and dividing it into smaller lists based on what you know about your leads and the actions they have taken. Any good CRM platform will allow you to create profiles with details about your leads and segment them using this information.
Leads can be segmented based on various factors, such as budget, location preference, the type of property they’re interested in, and more. This allows you to deliver personalized marketing messages that resonate with their specific needs and desires, thereby increasing the likelihood of conversion.
3. Personalized customer journeys
With a CRM platform, you can also map out and manage personalized customer journeys based on leads’ behaviors and preferences. This allows you to send the right message at the right time to the right person.
This often involves sending relevant information to leads at specific points in their journey, such as when they view a listing or request a home valuation. It might mean recommending particular properties based on their browsing history. Or it could mean offering incentives when they reach certain milestones, like when a year has passed since their first property viewing. There are a ton of possibilities, and you’ll want to consider the needs, desires, and expectations of your target audience when creating your journeys.
4. Social CRM
Social media is becoming increasingly important for relationship building and lead generation, and you should definitely be integrating yours with your CRM. This allows prospects, leads, and clients to communicate with you through the channels that work best for them—which are often social channels—while allowing you to track interactions from one centralized place. And it increases your ability to gather data and follow up on leads in a more targeted way.
5. Lead scoring
In a perfect world, all leads would convert. In reality, that just doesn’t happen. That’s why lead scoring is so beneficial. By assigning scores to your leads, you can prioritize your follow-ups to concentrate on the most engaged ones.
There are many different methods for lead scoring, and you can decide which makes the most sense for your business. They may involve looking at demographics, email opens, website visits, downloads, or social engagement. You can do this manually or look into predictive scoring methods that use machine learning. However you decide to do it, lead scoring should help you save time and make smarter decisions about where to focus your efforts.
Convert more leads with Luxury Presence
If you’re looking to take your lead nurturing to the next level, Luxury Presence can help! Our expert team can build smart lead nurturing strategies that help you close more business and increase your ROI. To learn more about our lead generation and nurturing solutions, visit the Luxury Presence website.
