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Though already a premier luxury real estate broker in Las Vegas, Gavin Ernstone was at a crossroads. Despite a successful career, a stark lack of inventory in the high-end market threatened to stall his brokerage’s progress. To continue growing, he needed a fresh strategy that would not only increase his visibility but also resonate with luxury buyers.
In June 2023, Gavin made a bold move by partnering with Luxury Presence, investing $2,630 each month (plus his existing ad budget) to revamp his website and marketing. This investment was a clear signal that he was ready to dominate the Las Vegas luxury real estate scene.
Luxury Presence crafted a comprehensive strategy for Gavin, focusing on SEO optimization, precision-targeted advertising, and enhanced client interactions.
SEO with a luxury focus: Once we deployed high-intent keywords like “Las Vegas luxury real estate expert” and blended local and luxury market terms, Gavin’s content moved up in search engine rankings and became a magnet for discerning clients.
Precision-targeted paid campaigns: In addition to designing Google Ads campaigns specifically to reach high-quality leads, we dynamically adapted ad copy to changing market trends to ensure Gavin’s listings remained relevant over time.
Enhanced client tools: Gavin’s revamped website featured MLS-optimized pages for each of his Las Vegas communities. These pages and our saved search capability kept prospects engaged with the site without the team having to reach out. And when it was time for agents to step in, they used our Lead Intelligence system to nurture and qualify leads in a more efficient way.
The strategy we created for Gavin and his team led to a substantial increase in online presence and business growth. Here are some of the key results of the Luxury Presence plan:
“Switching from Agent Image to Luxury Presence was a game-changer for our website’s performance and management,” says Alexandra Jones, director of business development for Gavin Ernstone’s team. “They offer an abundance of useful tools, articles, and firsthand assistance that allowed us to improve our website traffic, Google results, and much more.”
Gavin saw a significant payoff by investing in Luxury Presence’s strategy, achieving remarkable growth in less than a year. Here are the most impactful business results:
Technology tools and SEO intelligence aside, none of this would have been possible without the one-on-one assistance that comes with a dedicated client success manager. Luxury Presence CSM Sebastian Atienza collaborated with our internal experts and ensured a fast and efficient implementation of this cohesive new marketing strategy.
The team’s 90% satisfaction rate with Luxury Presence’s support speaks to the impact a dedicated team can have on a real estate professional’s web presence. But perhaps more telling is the fact that Gavin’s director of business development called it out as instrumental to the team’s success.
“Working with Sebastian at Luxury Presence has been phenomenal,” she said. “He’s extremely attentive, knowledgeable, and caring. No matter how many change requests or questions I’ve had, Sebastian is always happy to help. This kind of support has been invaluable.”
This all goes to show how a comprehensive SEO and paid media strategy — alongside the right technology — can transform a business. Gavin’s journey with Luxury Presence demonstrates that a top luxury real estate agent can propel his business quicker and outrank high-domain-authority competitors in the highly competitive Las Vegas Valley with the right support. In fact, the team is so pleased with the results that they’ve asked Luxury Presence to host their custom homebuilder website as well.
By investing in a holistic approach and collaborating with a dedicated team, Gavin achieved extraordinary results in a short period. This case study offers a blueprint for others aiming to make a similar impact in the competitive luxury real estate market.