How We Helped Marie Henderson Team Build Their Brand with Social Media

THE CHALLENGE

Create engaging content to build brand awareness and communicate a deep personal commitment to clients

As a family-owned real estate firm specializing in the sports and entertainment industry, Marie Henderson Team is all about creating personal connections and going above and beyond for clients. To effectively convey their distinctive approach to real estate, we needed to create content that would resonate with their audience, showcasing the family’s involvement in their clients’ lives, their Compass Sports and Entertainment partnership, and their support for their local community.

The Solution

Our social media team collaborated with the Marie Henderson Team to develop a content strategy that reflected their values and passion for their work. Using photos and videos provided by their team, we crafted engaging content that included:

Coverage of Marie Henderson Team’s support for the Philadelphia Union soccer team, showcasing their dedication to the local community
Client success stories and testimonials featuring heartfelt moments with players from the Philadelphia Union Soccer club
Day-in-the-life videos offering a behind-the-scenes look into Marie Henderson Team’s family life and core values
Reels featuring monthly happenings and community-focused content to promote their local expertise

THE RESULTS

An 856% increase in reach, enhancing brand perception as a genuine, family-oriented real estate team

A 250% increase in profile visits, fostering more engagement with the audience through relatable, personalized content

Positioning Marie Henderson Team as local experts, leveraging their deep connections within the community

Amplifying the team’s commitment to the sports and entertainment industry, highlighting their strong ties to the Philadelphia Union soccer club

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Compass - New York, NY

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Keller Williams Realty – Charleston, SC.

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Sotheby’s International Realty - Washington, D.C.

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