Case Study
Preserving a Signature Brand, Powering Modern Performance
Maggie Gold Seelig built a bespoke brand and a site to match. When it was time to scale with modern tech and SEO, she trusted Luxury Presence to elevate performance without compromising style.
371%
more leads + 55% engagement rate
3.5x
increase in property views in 9 months
9,285%
growth in visibility in just 6 months
“You can trust Luxury Presence with your brand and to present you to the world the way you want to be seen, not the way Luxury Presence wants you to be seen. And I found that was really important in my relationship with Luxury Presence. I wanted to get a website that would improve functionality, improve engagement, and level us up.”
Maggie Gold Seelig
broker & founder of The MGS Group
The challenge
With three offices and more than $4.5 billion in sales, there’s no question of The MGS Group’s dominance in the Boston- and New York-area real estate markets. And thanks to founder Maggie Gold Seelig’s careful brand curation over more than a decade, its signature style is instantly recognizable.
But while she loved how her website communicated that brand aesthetic, it couldn’t keep up with the growing team. Seelig’s vision had evolved beyond “this landing spot that speaks to who we are” to something with better visibility, functionality, and engagement.
“I decided to make the move to Luxury Presence [at] an inflection point in the business where I felt we needed better SEO and better connectivity with the real estate piece,” Seelig recalled. “What I wanted to do was take my design… but put it on a platform that would be able to power some of the things that I felt we weren’t getting.”
The strategy
Luxury Presence’s bespoke plan for The MGS Group’s website migration:
- Design consult, two rounds of revisions, and regular syncs preserving the team’s unique branding, color palette, and luxury aesthetic
- Custom agent, team collection, and team leader landing pages ensuring accurate listings and press mentions displays
- Improved technical functionality and user engagement opportunities, meaningfully connecting the site to a variety of audiences
- Branded keyword optimization, improved mobile rankings, and listing visibility in Google searches
- Post-launch SEO optimization services, including regular blog posts and technical audits
The impact
Visibility surged 9,285% in just six months, and by month nine, property views had climbed 3.5x — demonstrating what’s possible when standout design meets serious SEO.
The team even decided to invest in a white-labeled app with Luxury Presence to bring its brand and listings to a mobile environment. Though it serves a different purpose than the site, “the app definitely feels like MGS Group,” according to Seelig. “They all feel part of the same package.”
“You can trust Luxury Presence and their team to be with you on that journey until you get to a result that feels exciting. Because I feel like our Luxury Presence team, even to this day, wants our site to reflect who we are, wants our site to be engaging clients and prospective clients in the way that we engage [and] I don’t think there’s one approach to that.”
Maggie Gold Seelig
broker & founder of The MGS Group
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Luxury Presence did a flawless job creating (and maintaining!) carlinwright.com. I get emails every week from agents around the country begging to know more about the site – apparently everyone has Luxury Presence envy!
Our experience with Luxury Presence was fantastic. Definitely has the high-end feel that we were looking for.
Luxury Presence was the #1 reason for my record-breaking year. My clients are always telling me that they found me from my website. It’s very important that you’re out there and can be seen. They know real estate, and they know what our audience wants.
I couldn’t ask for more.
My experience with Luxury Presence has exceeded all expectations. The company offers impeccable service and support, and has helped me every step of the way. They are always one step ahead. I’d highly recommend any of my colleagues or professionals to connect with Luxury Presence.
Hiring Luxury Presence has been one of the best decisions we’ve ever made. They implement our changes very quickly, and they’ve doubled our monthly users through SEO to over 10,000…
Everyone we have worked with has bent over backward to ensure that our experience, as well as the outcome of our website, were unparalleled.
