Case Study
How We Generated 144 Seller Leads at $24.50 CPL with Facebook Ads

The Challenge
Generate high-quality seller leads in San Francisco.
Our client wanted to generate affluent seller leads from the SF Bay area, with a list price goal of $800,000.



The Solution
Our paid advertising team created custom ad copy and creative targeting prospective sellers using Facebook ads.
- Facebook Ads
- Direct Response Copy
- A/B Testing
- Lead Capture Forms
- Home Valuation Offer

The Results
We generated 144 seller leads that resulted in 2 signed listings.
$24.50 Average Cost per Lead
144 Seller Leads Generated
98 Day Campaign Run Period
$3,536 in Ad Spend
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