Platform Comparison
Luxury Presence vs. Fello: Which Real Estate Platform Is Right for You?
A side-by-side look at a database activation platform and a managed growth platform.
Fello and Luxury Presence solve different halves of the same problem. Fello works the database you already have, and does it with deep property and mortgage data. Luxury Presence builds the database through the website, search, and marketing, then works it with their AI CRM. Plenty of teams evaluate both, and some run both.
At a glance
Luxury Presence vs. Fello
Fello capabilities, plans, and prices as advertised on fello.ai, September 2026. Their Felix plan is sold separately from the tiers shown and its price is not published. “Not advertised” means the capability was not listed on their site when we checked, not that it is unavailable. Luxury Presence plan availability is noted in each row and reflects non-partner packaging as of September 2026. Both providers change their offerings over time, so confirm current scope and pricing with each one.
Platform difference
Database activation vs. managed growth platform
The bottom line
Fello turns the contacts you already own into seller conversations, with property and mortgage data behind the scoring. Luxury Presence is a managed platform where the website, marketing, AI CRM, and lead nurture arrive in one subscription and the work gets done for you.
Fello’s approach
Fello connects to the CRM you already run and builds what it calls a living database, enriching contacts with property intelligence, address data, and multiple valuation sources, then scoring who looks most likely to sell. Automated 1:1 email, landing pages, lead capture forms, postcards, and an agent workspace sit on top of that data, and Felix, their AI teammate, works follow-up across calls, texts, and email before handing a qualified conversation to your team (per fello.ai, September 2026). For a team sitting on thousands of past clients and sphere contacts, that is a focused answer to a real problem.
Luxury Presence’s approach
Luxury Presence runs on a managed platform built for real estate websites. Hosting, security, updates, and performance work are handled for you. Presence® AI is the intelligence layer across all 10 products, trained on a decade of real estate data spanning 30,000+ sites, with a team of specialists who set the quality bar. You review what it prepares before anything goes live.
The numbers behind Luxury Presence’s managed platform
87K+
agents on the Presence Platform, across 18,000+ real estate businesses
$450B+
transaction volume across Luxury Presence clients in the past 12 months
500+
team members, including designers, developers, and SEO specialists
24/7
uptime monitoring, security updates, and chat and email support on every plan
Website and web presence
How Luxury Presence and Fello compare on your website
The bottom line
Fello builds landing pages and capture widgets that work alongside a website you already have. Luxury Presence designs and runs the website itself, then keeps improving it after launch as part of the subscription.
Fello’s approach to web presence
Fello publishes landing pages, personalized landing pages, capture widgets, and forms, with white-labeled branding, a custom brand domain, and a custom email domain, and the counts scale by plan from 10 pages on Growth to 100 on Scale (per fello.ai, September 2026). A website product, MLS home search, and design services are not among the capabilities they advertise, which fits the model rather than being a gap: Fello is built to sit next to whatever site you already run and convert traffic into contacts.
Luxury Presence’s approach to design
Every Real Estate Website starts with a personal design consultation, then a professional designer builds around your brand, your market, and your listings. Once it is live, the platform handles speed, mobile, and search structure, and a visual editor lets you make your own changes without a developer. Your site keeps picking up new features and performance work over time.
Your brand leads the design. Type, color, and photography are set around your identity, and you can edit any page yourself from desktop or mobile.
SEO and search visibility
How Luxury Presence and Fello handle SEO and GEO
The bottom line
Search visibility is outside what Fello advertises, so it stays with your website provider. Luxury Presence includes SEO & GEO in the subscription from the Brand plan up, with a team running it and writing the content every week.
Fello’s approach to search
Fello is built around contacts you already have rather than traffic you need to earn, so SEO, AI search optimization, blog content, and Google Business Profile management are not listed among its capabilities (per fello.ai, September 2026). Their landing pages are conversion assets for campaigns and QR codes rather than pages built to rank. If organic search matters to your growth plan, that work would sit with your website provider or an agency alongside Fello.
Luxury Presence’s approach to SEO
SEO & GEO builds your visibility across Google, ChatGPT, Claude, Gemini, and local search. Our team publishes hyperlocal blog content, manages Google Business Profile activity, and refines on-page elements every week. The platform also generates keyword-targeted property search pages from MLS data and neighborhood guide pages for local intent. The All In plan adds a premium SEO and AI search program.
Every Luxury Presence site is built to show up when buyers search, in Google results and in AI search platforms like ChatGPT.
The numbers behind Luxury Presence’s SEO & GEO
90M
annual visitors across Luxury Presence websites
324K
SEO optimizations delivered across 10,000+ client websites
124K
on-brand blog posts published for clients
97.9%
blog acceptance rate from 74,000+ posts published
Marketing and automation
How Luxury Presence and Fello handle marketing
The bottom line
Fello markets to your database, with email and postcards as the channels. Luxury Presence markets to your database and to your market, with Presence® AI producing the content and campaigns and a team of specialists reviewing the output.
Fello’s approach to marketing
Fello sends personalized 1:1 email built from live property data, with generative writing, smart workflows, QR code marketing, and deliverability tools, and monthly send volume scaling to 10 or 20 times your contact count by plan. Automated postcards give it a direct mail channel, and proof of consent certificates and Do Not Call verification are built in (per fello.ai, September 2026). Paid advertising, social content, and blog publishing are not advertised. The direct mail and compliance tooling are things Luxury Presence does not offer at all.
Luxury Presence’s approach to marketing
Presence® AI powers marketing across the platform and connects to MLS data, client behavior, and your brand guidelines. Our in-house content and marketing specialists monitor the system and set the quality bar, and clients approve over 99.9% of what it delivers. Paid Ads Management runs Google and Meta campaigns with zero management fees, so all of your budget goes to ad spend. Social Media Management (Beta) delivers two to three posts a week for your approval on Scale and All In.
What Presence® AI powers across the platform
Listing Ads gives every listing its own campaign. The creative is drafted from your MLS data, the campaign ends when the listing goes off market, and the seller gets a branded performance report.
CRM and lead management
How Luxury Presence and Fello handle CRM and leads
The bottom line
This is where the two overlap most. Both surface who in your database is likely to transact. Fello does it as a layer on the CRM you already run, with Felix working follow-up by phone as well as text. Luxury Presence includes the AI CRM on every plan and feeds it with leads the rest of the platform generates.
Fello’s approach
Fello enriches every marketing contact with property intelligence, address data, and several valuation sources, matches contacts to the homes they own, and assigns an AI lead score, with contact summaries explaining why someone looks ready. Felix then runs the follow-up: outbound calls, texts, and 1:1 email, answering inbound calls, holding the contact on the line during a warm transfer, and passing over the full conversation history (per fello.ai, September 2026). Voice calling and inbound answering are real capability Luxury Presence does not have, and for a team that would otherwise hire an ISA, that comparison is worth running directly.
Luxury Presence’s approach
The AI CRM organizes and enriches every contact across email, phone, and social. It combines behavior from your website and marketing with property records, life events, and predicted net-worth shifts to surface who is most likely to enter the market, then drafts on-brand outreach for your review. AI Lead Nurture replies to every new lead over SMS in under 60 seconds, qualifies them, and brings you in when they are ready. Listing Alerts & Homeowner Reports keep homeowners engaged with branded value updates every month, on every plan.
AI Lead Nurture replies to new leads over SMS and qualifies them while you work. You approve what goes out, and the conversation comes to you when someone is ready to talk.
The numbers behind Luxury Presence’s AI CRM
2.5M+
autonomous actions delivered by Presence® AI, growing 30%+ quarter over quarter
2M
lead-nurturing conversations driven across the AI CRM
700M+
annual interactions processed across the platform
99.9%
of what Presence® AI delivers is approved by clients
Want to see what this looks like for your business?
Walk through the platform with our team and we will price out exactly what your stack would cost.
Client results
What Luxury Presence clients do compared with market peers
The bottom line
An independent analysis compared 53,152 Luxury Presence agents with 1,081,483 peers across more than 310 U.S. markets between October 2023 and October 2025.
How to read these numbers
These figures show correlation rather than proven causation. Luxury Presence attracts agents who are already high performers, and the data indicates those agents extend their advantage while on the platform. Results vary by market, brand, and how much of the platform an agent uses. The comparison is against market peers, not against any single competing platform.
Luxury Presence clients vs. market peers
2.85x
more transaction value per agent, $7.9M against $2.8M
60%
more deals closed annually, 9.0 against 5.6 per agent
6x
faster year-over-year growth while the market slowed to 1%
2.5x
market share, under 5% of agents holding over 12% of transaction value
Source: independent analysis of 53,152 Luxury Presence agents against 1,081,483 market peers across 310+ U.S. markets, October 2023 to October 2025. Figures reflect correlation, not proven causation. Results vary by market, brand, and platform usage.
Scope
Where each platform stops
The bottom line
Fello covers outbound calling, direct mail, and consent compliance that Luxury Presence does not. Luxury Presence covers the website, search, advertising, and client experience that Fello leaves to other tools. Neither one is trying to be the other.
What Fello covers
Felix places and answers calls, sends texts, writes 1:1 email, and transfers a warm conversation to an agent, which is closer to hiring an inside sales agent than to anything in our platform. Postcards give it a print channel, Do Not Call verification and proof of consent certificates address outreach compliance, storage for up to 10 million non-marketing contacts means nothing has to be deleted, and Zapier plus a public API make it straightforward to wire into an existing stack (per fello.ai, September 2026). If your database is large and your follow-up capacity is the constraint, those are the reasons to choose it.
What Luxury Presence covers
Luxury Presence does not offer outbound AI voice calling, a power dialer, direct mail, or Do Not Call verification. What it does cover is everything in front of the contact: Real Estate Websites with MLS search, SEO & GEO, Paid Ads Management, Social Media Management (Beta), the AI CRM, AI Lead Nurture over SMS, Listing Alerts & Homeowner Reports, Collaborative Search, CMAs & Client Presentations, and a Branded Mobile App on All In. Teams and brokerages with 20 or more agents should ask about custom pricing.
Pricing
Luxury Presence vs. Fello pricing
The bottom line
Both companies publish plan pricing, and the two are priced on different things. Fello scales with how many contacts and seats you have. Luxury Presence is a flat plan that already contains the website, search, and advertising. Compare the totals once you add what each one leaves out.
Luxury Presence pricing is non-partner list pricing as of September 2026 and excludes ad budget. Fello pricing, plans, and capabilities per fello.ai, September 2026, where prices are shown as starting points. Their Felix plan, onboarding fee, and postcard mail costs are not published, so request a quote for an accurate comparison. MLS pass-through fees may apply on the Luxury Presence side. Both providers change pricing over time, so confirm current figures directly with each one. Teams and brokerages with 20 or more agents should ask Luxury Presence about custom pricing.
What to compare
Price the whole stack on both sides. With Luxury Presence, one plan covers the website, SEO & GEO, the AI CRM, Listing Alerts & Homeowner Reports, and Paid Ads Management. With Fello, start from the plan that matches your contact count, add seats beyond the included Copilot seats, add Felix if you want the calling and texting, add the one-time onboarding fee, then add what you already pay for a website, a CRM, search, and advertising. If your database is small, the contact-based pricing works in your favor. If it is large, check where the tiers land before you compare.
Which platform is the better fit?
Should you choose Luxury Presence or Fello?
Fello is built for teams whose next deal is already somewhere in their contacts. If you have a large database, a CRM and website you are happy with, and more follow-up than your team can work, the property data, the lead scoring, and Felix answering and placing calls are aimed squarely at that.
Luxury Presence is the growth platform for top-producing agents. The website is where it starts, and the subscription includes SEO & GEO, the AI CRM, Paid Ads Management, AI Lead Nurture, and the team behind the product. It is how 30% of the agents on the Wall Street Journal Top 100 list run their business.
The decision comes down to what is actually scarce for you. If you have the contacts and need them worked, Fello is pointed at that problem. If you need the brand, the search presence, and the marketing that create the contacts in the first place, with a CRM that activates them included, that is what Luxury Presence covers. Some teams pair the two, and that is a fair answer as well.
Ready to see the difference? Talk to our team and find out what Luxury Presence can do for your business.
FAQs
Luxury Presence vs. Fello FAQs
What is Fello, and who is it built for?
Fello is a database activation platform for real estate teams. It connects to the CRM you already run, enriches your contacts with property and valuation data, scores who looks likely to sell, and runs automated email, landing pages, and postcards against that list. Felix, their AI teammate, works follow-up across calls, texts, and email and hands qualified conversations to your team. Their site reports 3,000+ real estate teams on the platform (per fello.ai, September 2026). It is aimed at teams with a database large enough that working all of it by hand is the bottleneck.
Does Fello include a website, SEO, or content marketing?
Fello publishes landing pages, personalized landing pages, capture widgets, and forms, with white-labeled branding and custom domains, but a website product, MLS home search, SEO, blog content, and social content are not among the capabilities it advertises (per fello.ai, September 2026). Luxury Presence includes Real Estate Websites on every plan, SEO & GEO from the Brand plan up, and Social Media Management (Beta) on Scale and All In. Confirm current scope with each provider.
Is Fello cheaper than Luxury Presence?
It depends on your contact count and what you already pay for elsewhere. Fello lists Growth from $499 a month, Scale from $799, and Enterprise from $2,000, with annual billing at $415, $665, and $1,667, plus $50 a month per additional 1,000 contacts and per extra user (per fello.ai, September 2026). Felix and onboarding are quoted separately. Luxury Presence publishes four plans from $295 to $2,495 a month with a $2,500 or $3,500 setup fee, and the website, AI CRM, and marketing are inside that. Compare the full stack rather than the headline numbers.
Does Fello replace my CRM?
No. Fello is designed to sit on top of the CRM you already use, and their onboarding starts with connecting it (per fello.ai, September 2026). You keep paying for that CRM. Luxury Presence includes the AI CRM on every plan, with contact enrichment, intent signals from property records and life events, and drafted outreach for your review, so there is no separate CRM subscription to carry.
What is Felix, and does Luxury Presence have an equivalent?
Felix is Fello’s AI teammate. It places outbound calls, answers inbound calls, sends texts and 1:1 email, qualifies in conversation, and warm-transfers the contact to an agent with the full history attached. It is sold as a separate plan on top of any Fello tier and its price is not published (per fello.ai, September 2026). The closest thing on our side is AI Lead Nurture, which replies to every new lead over SMS in under 60 seconds, qualifies them, and hands off when they are ready, included on Scale and All In. We do not do voice calling, so if AI phone coverage is the point, Felix is the more direct answer.
Can I use Fello and Luxury Presence together?
Yes, and some teams do. Fello is built to connect to an existing CRM and work alongside whatever website you run, so pairing it with Luxury Presence is workable. The overlap to think about is seller nurture and lead scoring, since Listing Alerts & Homeowner Reports and the AI CRM already cover branded home value updates and intent signals on every plan. Worth mapping which system owns which contact before you run both.
Does Luxury Presence offer direct mail or AI phone calling?
No. Postcards and direct mail, outbound AI voice calling, inbound call answering, a power dialer, and Do Not Call verification are outside what Luxury Presence covers. The platform focuses on the website, search, marketing, the AI CRM, and client relationships. If print and phone are central to how your team prospects, you will want a system built for that alongside us.
Which one is better for finding sellers in my existing database?
Both are built to do it, from different starting points. Fello goes deeper on property and mortgage data across a large contact list and can put Felix on the phone with those people. Luxury Presence surfaces intent from property records, life events, and predicted net-worth shifts inside the AI CRM, pairs it with branded homeowner value reports on every plan, and adds the website, search, and advertising that bring new contacts in. If your database is already big and everything else is handled, Fello is focused on exactly that job. If you want the database to keep growing while it gets worked, that is our side.
