Platform Comparison
Luxury Presence vs. HomeStack: Which Real Estate Platform Is Right for You?
A side-by-side look at a branded app specialist and a managed growth platform that includes an app.
These two are not the same kind of purchase. HomeStack is a specialist that builds white-labeled iOS and Android apps for agents, teams, and brokerages, and that is the whole product. Luxury Presence is a platform where a branded app is one of 10 products, alongside the website, search presence, marketing, and AI CRM. The question is whether you want an app, or an app attached to the thing that fills it.
At a glance
Luxury Presence vs. HomeStack
HomeStack capabilities as advertised on homestack.com, September 2026, with pricing structure per the HomeStack FAQ published in The Real Brokerage help center. HomeStack does not publish prices, so request a quote. “Not advertised” means the capability was not listed on their site when we checked, not that it is unavailable, and in most of these rows it reflects their choice to specialize in the app. Luxury Presence plan availability is noted in each row and reflects non-partner packaging as of September 2026. Both providers change their offerings over time, so confirm current scope and pricing with each one.
Platform difference
Branded app specialist vs. managed growth platform
The bottom line
HomeStack builds and maintains the app, on both mobile platforms, at brokerage scale. Luxury Presence includes a branded app inside a subscription that also covers the website, search presence, marketing, and AI CRM. If the app is all you need, that is a straightforward choice in their favor.
HomeStack’s approach
HomeStack builds white-labeled iOS and Android apps published under your own app name, with your colors, typography, and icon, connected to direct MLS feeds across 200+ MLSs. Inside the app you get search with saved searches and listing alert drips, chat with encrypted messages and document upload, custom push notification campaigns, custom resource sections for vendors and local information, lead capture, agent analytics, and monthly scorecards, with CRM integrations and Zapier to move the data where you keep it. Their site reports 30,000+ agents and hundreds of brokerages (per homestack.com, September 2026). Ten-plus years of building one product shows in the depth of the customization.
Luxury Presence’s approach
Luxury Presence runs on a managed platform built for real estate websites. Hosting, security, updates, and performance work are handled for you. Presence® AI is the intelligence layer across all 10 products, trained on a decade of real estate data spanning 30,000+ sites, with a team of specialists who set the quality bar. The Branded Mobile App is one of those products, included on All In and available as a $500 a month add-on on other plans, and a Presence-branded app for iOS and Android comes with every plan.
The numbers behind Luxury Presence’s managed platform
87K+
agents on the Presence Platform, across 18,000+ real estate businesses
$450B+
transaction volume across Luxury Presence clients in the past 12 months
500+
team members, including designers, developers, and SEO specialists
24/7
uptime monitoring, security updates, and chat and email support on every plan
The app itself
How Luxury Presence and HomeStack compare on the app
The bottom line
HomeStack goes deeper on the app: both mobile platforms, per-agent apps across a brokerage, broadcast push campaigns, and app usage scorecards. The Luxury Presence app shares one system with your website and AI CRM, so what a client does in the app changes what the platform tells you to do next.
HomeStack’s app
You choose the app name, icon, colors, and typography, and HomeStack ships it to the Apple App Store and Google Play. A brokerage can give every agent a personalized app with lead routing behind it, push campaigns can go to one client or the entire user base, and monthly scorecards show broker owners and team leads how the app is actually being used (per homestack.com, September 2026). Android coverage and per-agent brokerage rollout are two things Luxury Presence does not match, and if either matters to you, that is a real reason to pick them.
Luxury Presence’s app
The Branded Mobile App is designed, built, and shipped to the App Store under your name, and it runs on the same Collaborative Search that powers property search on your website, so saved listings, alerts, and message threads stay consistent between web and mobile. Every search, saved property, and login becomes an intent signal in the AI CRM, where it sits next to website behavior, marketing engagement, property records, and life events. The app is included on All In, and a $500 a month add-on on other plans.
Website and search presence
How Luxury Presence and HomeStack compare on being found
The bottom line
An app is where clients come back. A website and search presence are how new ones arrive. HomeStack offers Web IDX search rather than a website product, and does not offer SEO or marketing. Luxury Presence includes the website and runs the search work every week.
HomeStack’s approach
HomeStack offers Web IDX, a search experience that works on desktop and mobile so the app and the web feel consistent. Website design, hosting, SEO, AI search optimization, blog content, and Google Business Profile management are not among the capabilities they advertise (per homestack.com, September 2026). That is consistent with being a mobile specialist, and it means whoever builds your site and earns your search visibility stays a separate relationship and a separate cost.
Luxury Presence’s approach
Every Real Estate Website starts with a personal design consultation and is built by a professional designer around your brand. SEO & GEO then builds visibility across Google, ChatGPT, Claude, Gemini, and local search, with hyperlocal blog content, Google Business Profile management, and on-page work every week from the Brand plan up. The platform also generates keyword-targeted property search pages from MLS data and neighborhood guide pages for local intent.
The website and the app share one system, so your brand, your listings, and your client’s saved searches stay consistent wherever they look.
Every Luxury Presence site is built to show up when buyers search, in Google results and in AI search platforms like ChatGPT.
The numbers behind Luxury Presence’s SEO & GEO
90M
annual visitors across Luxury Presence websites
324K
SEO optimizations delivered across 10,000+ client websites
124K
on-brand blog posts published for clients
97.9%
blog acceptance rate from 74,000+ posts published
Marketing and automation
How Luxury Presence and HomeStack handle marketing
The bottom line
HomeStack markets inside the app, to people who already downloaded it. Luxury Presence markets outside it, with Presence® AI producing the content and campaigns and a team of specialists reviewing the output.
HomeStack’s approach to marketing
The marketing tools are app-native: push campaigns with video and market updates, listing alert drips, featured listings you can promote for extra visibility inside the app, and custom resource sections. HomeStack also publishes training resources to help you get the app adopted (per homestack.com, September 2026). Content production, social, paid advertising, and search are not part of the product, so demand has to come from somewhere else. That is the trade in buying a specialist.
Luxury Presence’s approach to marketing
Presence® AI powers marketing across the platform and connects to MLS data, client behavior, and your brand guidelines. Our in-house content and marketing specialists monitor the system and set the quality bar, and clients approve over 99.9% of what it delivers. Paid Ads Management runs Google and Meta campaigns with zero management fees, so all of your budget goes to ad spend. Social Media Management (Beta) delivers two to three posts a week for your approval on Scale and All In.
What Presence® AI powers across the platform
Listing Ads gives every listing its own campaign. The creative is drafted from your MLS data, the campaign ends when the listing goes off market, and the seller gets a branded performance report.
CRM and client data
How Luxury Presence and HomeStack handle client data
The bottom line
Both track what clients do in the app. HomeStack reports it and sends it to the CRM you already run. The Luxury Presence AI CRM treats it as one signal among many and tells you who is most likely to transact next.
HomeStack’s approach
Their app analytics show views, favorites, saved searches, and who is active in the app, lead capture records verified registration details, and monthly scorecards summarize usage. CRM integrations and Zapier push that activity into whatever system you keep your database in (per homestack.com, September 2026). For a team already committed to a CRM it likes, that is the right architecture, and it keeps your system of record where it is. What you get out of the activity depends on what your CRM does with it.
Luxury Presence’s approach
The AI CRM organizes and enriches every contact across email, phone, and social. App behavior joins website activity, marketing engagement, property records, life events, and predicted net-worth shifts to surface who is most likely to enter the market, then drafts on-brand outreach for your review. AI Lead Nurture replies to every new lead over SMS in under 60 seconds and qualifies them, on Scale and All In. Listing Alerts & Homeowner Reports keep homeowners engaged with branded value and equity updates every month, on every plan.
AI Lead Nurture replies to new leads over SMS and qualifies them while you work. You approve what goes out, and the conversation comes to you when someone is ready to talk.
The numbers behind Luxury Presence’s AI CRM
2.5M+
autonomous actions delivered by Presence® AI, growing 30%+ quarter over quarter
2M
lead-nurturing conversations driven across the AI CRM
700M+
annual interactions processed across the platform
99.9%
of what Presence® AI delivers is approved by clients
Want to see what this looks like for your business?
Walk through the platform with our team and we will price out exactly what your stack would cost.
Client results
What Luxury Presence clients do compared with market peers
The bottom line
An independent analysis compared 53,152 Luxury Presence agents with 1,081,483 peers across more than 310 U.S. markets between October 2023 and October 2025.
How to read these numbers
These figures show correlation rather than proven causation. Luxury Presence attracts agents who are already high performers, and the data indicates those agents extend their advantage while on the platform. Results vary by market, brand, and how much of the platform an agent uses. The comparison is against market peers, not against any single competing platform.
Luxury Presence clients vs. market peers
2.85x
more transaction value per agent, $7.9M against $2.8M
60%
more deals closed annually, 9.0 against 5.6 per agent
6x
faster year-over-year growth while the market slowed to 1%
2.5x
market share, under 5% of agents holding over 12% of transaction value
Source: independent analysis of 53,152 Luxury Presence agents against 1,081,483 market peers across 310+ U.S. markets, October 2023 to October 2025. Figures reflect correlation, not proven causation. Results vary by market, brand, and platform usage.
Running both
Can you use Luxury Presence and HomeStack together?
The bottom line
Yes. HomeStack integrates with major CRMs and Zapier, so a HomeStack app can sit alongside a Luxury Presence website and marketing program. Whether it is worth two subscriptions depends on which plan you are on.
When pairing makes sense
If you need Android coverage, per-agent apps across a brokerage, or the app usage scorecards a team lead wants, HomeStack does things our app does not, and it is built to connect outward through integrations and Zapier (per homestack.com, September 2026). Confirm the specific integration path with both teams rather than assuming any one connection exists.
When one system is enough
If you are on All In, a branded iOS app is already included, so a second app vendor would be paying twice for the same job unless Android or per-agent apps are the reason. On other plans the comparison is our $500 a month add-on against their build fee plus subscription, and the app you get from us is wired into the website, marketing, and AI CRM by default. Worth pricing both ways before you decide.
Scope
Where each platform stops
The bottom line
HomeStack goes further on the app than we do. Luxury Presence covers the website, search, marketing, and CRM that HomeStack leaves to other vendors. Neither is trying to be the other.
What HomeStack covers
Android alongside iOS, per-agent apps across a brokerage with lead routing, broadcast push campaigns, custom in-app resource sections for vendors and local content, chat with document upload, monthly usage scorecards for broker owners, and integrations with major CRMs plus Zapier (per homestack.com, September 2026). None of that exists on our side in that form. For a brokerage whose main goal is putting a branded app on thousands of client phones, they are the specialist.
What Luxury Presence covers
Luxury Presence does not offer an agent-branded Android app, per-agent brokerage apps, broadcast push campaigns, or app usage scorecards. What it does cover is the rest of the business: Real Estate Websites with MLS search, SEO & GEO, Paid Ads Management, Social Media Management (Beta), the AI CRM, AI Lead Nurture over SMS, Listing Alerts & Homeowner Reports, Collaborative Search, CMAs & Client Presentations, and the Branded Mobile App. Teams and brokerages with 20 or more agents should ask about custom pricing.
Pricing
Luxury Presence vs. HomeStack pricing
The bottom line
Luxury Presence publishes plan pricing. HomeStack quotes by size, with a build fee up front and a subscription after it. The comparison that matters is not our plan against their subscription, it is our plan against their subscription plus whatever you pay for a website, a CRM, search, and marketing.
Luxury Presence pricing is non-partner list pricing as of September 2026 and excludes ad budget. HomeStack capabilities per homestack.com, September 2026, with pricing structure per the HomeStack FAQ published in The Real Brokerage help center. HomeStack does not publish prices or fee amounts, so request a quote for an accurate comparison. MLS pass-through fees may apply on both sides. Both providers change pricing over time, so confirm current figures directly with each one. Teams and brokerages with 20 or more agents should ask Luxury Presence about custom pricing.
What to compare
If an app is the only gap in your stack, price their quote against our $500 a month add-on and decide on the app alone, with Android and per-agent apps as the features that may settle it. If you are rebuilding more than the app, price the whole thing: with us, one plan covers the website, SEO & GEO, the AI CRM, Listing Alerts & Homeowner Reports, Paid Ads Management, and the Branded Mobile App on All In. With HomeStack, add the build fee, the subscription, and the website, CRM, search, and marketing vendors that sit around it.
Which platform is the better fit?
Should you choose Luxury Presence or HomeStack?
HomeStack is built for agents, teams, and brokerages whose specific goal is a branded app, on both mobile platforms, customized closely and rolled out at scale. If you already have a website you like, a CRM your team knows, and marketing that works, a specialist is a reasonable way to buy the one piece you are missing.
Luxury Presence is the growth platform for top-producing agents. The website is where it starts, and the subscription includes SEO & GEO, the AI CRM, Paid Ads Management, AI Lead Nurture, and the team behind the product, with the Branded Mobile App included on All In. It is how 30% of the agents on the Wall Street Journal Top 100 list run their business.
An app earns its keep with the clients who open it, which means the real question is where those clients come from. If you have that part solved and want the best app, HomeStack is the specialist. If the harder problem is being found in the first place, that is what we build, and the app comes with it.
Ready to see the difference? Talk to our team and find out what Luxury Presence can do for your business.
FAQs
Luxury Presence vs. HomeStack FAQs
What is HomeStack, and who is it built for?
HomeStack is a real estate technology company that builds white-labeled mobile apps for agents, teams, and brokerages. You pick the app name, icon, colors, and typography, and they publish it to the Apple App Store and Google Play with direct MLS feeds across 200+ MLSs, saved searches, listing alerts, chat, push campaigns, lead capture, and app analytics, plus CRM and Zapier integrations. Their site reports 30,000+ agents and hundreds of brokerages (per homestack.com, September 2026). It is built for people whose priority is the app itself.
Does Luxury Presence include a branded mobile app?
Yes, with plan conditions worth being precise about. The Branded Mobile App is an agent-branded iOS app that we design, build, and ship to the App Store, and it is included on the All In plan and available as a $500 a month add-on on Launch, Brand, and Scale. A Presence-branded app for iOS and Android is included on every plan. We do not offer an agent-branded Android app, which HomeStack does.
Does HomeStack include a website, SEO, or marketing?
HomeStack offers Web IDX so search feels consistent on desktop and mobile, but website design, hosting, SEO, AI search optimization, blog content, Google Business Profile management, social, and paid advertising are not among the capabilities they advertise (per homestack.com, September 2026). Luxury Presence includes Real Estate Websites on every plan, SEO & GEO from the Brand plan up, Paid Ads Management, and Social Media Management (Beta) on Scale and All In.
Is HomeStack cheaper than Luxury Presence?
There is no published answer, because HomeStack does not publish prices. Their FAQ describes a one-time onboarding and app build fee followed by a monthly subscription, scaled by whether you are an agent, a team, or a brokerage, with add-ons and discounts for larger accounts. Luxury Presence publishes four plans from $295 to $2,495 a month with a $2,500 or $3,500 setup fee. Ask HomeStack for a quote, then compare on the same terms, including the website, CRM, search, and marketing each option leaves you to buy.
Does HomeStack include a CRM?
No. HomeStack integrates with major real estate CRMs and Zapier so app activity flows into the system you already use, and that CRM stays your system of record and your separate subscription (per homestack.com, September 2026). Luxury Presence includes the AI CRM on every plan, and app behavior becomes one of the intent signals it uses to surface who is likely to transact.
Can I use HomeStack and Luxury Presence together?
Yes. HomeStack is built to integrate outward, so a HomeStack app can run alongside a Luxury Presence website, marketing program, and AI CRM. The case for pairing is strongest if you need Android coverage, per-agent apps across a brokerage, or app usage scorecards. If you are on All In and none of those apply, you would be paying two vendors for one job. Confirm the integration path with both teams.
Which is better for a brokerage rolling out apps to many agents?
HomeStack, on that requirement specifically. They offer personalized apps per agent with lead routing, monthly scorecards for broker owners and team leads, and pricing that scales to enterprise brokerages (per homestack.com, September 2026). Luxury Presence supports up to 20 users on All In with agent sub-domains on Scale and All In, and does not offer per-agent apps. Brokerages with 20 or more agents should still ask us about custom pricing, since the rest of the platform is usually the larger part of that conversation.
Will a branded app help new clients find me?
An app is mostly where existing relationships come back, rather than how strangers discover you, since someone has to know your brand before they search for your app. That is the case for having demand generation behind it. Luxury Presence builds the website, publishes the content, manages SEO & GEO, and runs the ads that put your brand in front of people, and the app keeps them close once they are yours.
