Becoming the Face of Your Market: PR, Media & Authority

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Frances Katzen is one of the most recognized names in New York City luxury real estate. As founder of The Katzen Team at Douglas Elliman, she has built a brand that commands attention across press, media, and a global client network spanning the US, Europe, Australia, and the Middle East.

Cindy Raney leads the number one medium-sized real estate team in Connecticut, ranked top 25 nationally, with a presence in Fairfield County so dominant she has become the name people think of first.

In this session, Frances and Cindy will break down how they built authority in their markets and turned recognition into a business engine. They will share how they approach press and media, what they invest in vs. what they ignore, and how they stay top of mind with clients who have no shortage of options. They will also explore what it looks like to own your market at completely different scales – one of the most competitive cities in the world and a tight-knit Connecticut community – and why the underlying principles are the same.

When: April 9, 2026 at 1pm EST

What you’ll learn:

  • Earned vs. Owned Media: How Frances and Cindy decide where to show up and what actually moves the needle with high-value clients.
  • Local Authority at Any Scale: What it takes to become the name people think of first in your market, whether you are in a major metro or a smaller town.
  • Brand That Converts: The connection between consistent visibility and the kind of trust that leads to referrals, repeat business, and premium listings.
  • Protecting Your Authenticity: How to grow your public presence without losing the personal touch that built your reputation in the first place.

Why You Should Attend

This session is for agents who want to be known for the right reasons. Frances Katzen and Cindy Raney have each built brands that generate serious volume – in markets with very different dynamics and very different playbooks. If you want to understand how presence becomes pipeline, this is the conversation to join.

Join us live on 4/9 with Frances Katzen and Cindy Raney!

Frances Katzen

Frances Katzen, the founder and leader of The Katzen Team, frequently receives industry-wide accolades for successfully negotiating and completing complicated deals. Frances consistently has made Douglas Elliman’s prestigious top 10 list for highest grossing production in both sales volume and total transactions for the last decade. With over $4.2 billion in total sales and consistently selling in excess of $350 million annually, Frances is a true powerhouse in the New York City real estate market.

As a creative marketer, Frances’ comprehensive marketing campaign includes preparation of floor plans, staging, high quality photography as well as outstanding print and online materials. In addition, Frances publicizes a monthly online newsletter, www.thekatzenreport.com.

Alongside hosting a well regard and widely respected podcast The World of Real Estate with Frances Katzen, which is a showcase of spectacular homes and a comprehensive source for the latest real estate trends and market data. She also offers an international landing page for her foreign buyers at www.FrancesKatzen.com.

Cindy Raney

With luxury property sales exceeding $800 million, Cindy is one of Connecticut’s most accomplished real estate advisors – known not only for her exceptional track record, but for the steady leadership, sharp insight and reassuring presence she brings to every client relationship.

She is also a member of the International Luxury Alliance – an invitation-only group of just 75 top-tier Coldwell Banker® and Corcoran affiliated sales professionals first nominated and then elected based on their accomplishments, market expertise and representation of leadership within the industry.

And while her success speaks for itself, Cindy would tell you that what drives her isn’t recognition – it’s her reputation, the purpose behind the work, and the people she’s doing it for. Her passion for helping others – and her desire to create an exceptional, deeply personal experience for every client – is what drives her above all else.

Whether guiding sellers through the nuances of preparing a home for market, or helping buyers identify hidden opportunities and navigate competitive offers, Cindy approaches every client relationship with the same strategic insight and personal care.