Becoming the Face of Your Market: PR, Media & Authority
April 9, 2026
1:00pm et
In this session, Frances and Cindy will break down how they built authority in their markets and turned recognition into a business engine. They will share how they approach press and media, what they invest in vs. what they ignore, and how they stay top of mind with clients who have no shortage of options. They will also explore what it looks like to own your market at completely different scales – one of the most competitive cities in the world and a tight-knit Connecticut community – and why the underlying principles are the same.
Get connected with expert guidance
Frances Katzen
Founder, The Katzen Team
Cindy Raney
Founder & Team Lead, Cindy Raney & Team
What you’ll walk away with
1
Earned vs. Owned Media
How Frances and Cindy decide where to show up and what actually moves the needle with high-value clients.
2
Local Authority at Any Scale
What it takes to become the name people think of first in your market, whether you are in a major metro or a smaller town.
3
Brand That Converts
The connection between consistent visibility and the kind of trust that leads to referrals, repeat business, and premium listings.
4
Protecting Your Authenticity
How to grow your public presence without losing the personal touch that built your reputation in the first place.
Who this is for
This session is for agents who want to be known for the right reasons. Frances Katzen and Cindy Raney have each built brands that generate serious volume – in markets with very different dynamics and very different playbooks. If you want to understand how presence becomes pipeline, this is the conversation to join.
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