March 11 2026 • 1:00pm et
How to Build a Brand That Attracts Clients, Not Just Followers
Millions of people know their names. Tracy Tutor stars on Million Dollar Listing Los Angeles and wrote a Wall Street Journal bestseller on confidence. Nile Lundgren leads one of the top teams at SERHANT. and stars on Netflix’s Owning Manhattan. Both have massive audiences across social platforms.
But followers alone do not close deals. Tracy has sold hundreds of millions in luxury real estate across LA, Texas, and Dubai. Nile has closed over $500 million and won Broker of the Year in 2025. Their visibility matters because it converts.
In this session, Tracy and Nile will break down how they built personal brands that generate real business. They will explain how they decide what content to create, how they stay visible without becoming exhausted, and how they turn attention into relationships that lead to transactions. They will also discuss how they protect their authenticity while operating under constant public scrutiny.
Your hosts:
Tracy Tutor
Founder, Tracy Tutor Team at Compass
Nile Lundgren
Founder & Lead Agent, Lundgren Team at SERHANT.
What you’ll walk away with
1
Visibility That Pays
The content strategies that move audiences from watching to working with you.
2
Brand Under Pressure
How to stay true to who you are while cameras and algorithms demand more.
3
From Fame to Pipeline
The systems Tracy and Nile use to convert attention into qualified leads.
4
Building Trust at Scale
How consistent presence creates credibility and long-term client relationships.
Who this is for
This session is for agents who want more than engagement metrics. Tracy and Nile have proven that a well-built brand can drive serious volume without sacrificing integrity. If you want to understand how visibility becomes value, this is the conversation to join.
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