How to rank in hyper-local Google and AI Search
June 25, 2026
2:00pm et
In this session, we will break down the three core pillars of AEO/GEO and how they work together to get your brand cited by AI engines. We’ll walk you through how AI is changing where buyers and sellers go to find their next agent, what it takes to earn a recommendation from these engines, and the steps you can start taking now to make sure your brand is the one they cite.
Your hosts:
Jimmy Pal
Founder of GTM 8020
What you’ll walk away with
1
Content that AI engines actually pull from
What to create, how to structure it, and how to position your expertise so answer engines treat your site as a source worth citing when someone asks “Who’s the best agent in [your market]?”
2
Technical site structure that earns trust
The behind-the-scenes setup that makes your content easy for AI to crawl, parse, and reference. Most agent websites fail here without knowing it, and it quietly costs them visibility in every AI-generated answer.
3
Backlinks and branded mentions that drive recommendations
The off-site authority signals that influence whether AI engines include you in their responses. You’ll learn how consistent visibility across the web compounds into the kind of digital footprint that gets you named, cited, and recommended.
Who this is for
This session is for real estate professionals who want to own their market in the next era of search. The way consumers find and vet agents is changing faster than ever. Google is still important, but AI-powered answer engines are becoming the first place people go for recommendations. If you want to understand what it takes to be the name AI recommends in your market, this is the session to attend.
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