What’s New
The Homeowner Dashboard is a branded property portal that lives on your website. It gives homeowners real-time home valuations, equity tracking, comparable sales, and neighborhood activity. Every month, they receive an email with updated figures that drives them back to your site. So when the time or property is right, they turn to you to list (and buy).
Why It Matters
You want to capture more high-end clients. Your brand attracts them and tools like the homeowner report keeps them engaged. As they track their property or properties, they can see how the value or equity has changed and what comparable properties are selling for. When the time is right, they reach out to you because you’re already the agent on their mind. You’ve impressed them with data that don’t have easy access to, with automated monthly reminders to check how it has changed.
How To Use It
Three entry points will feed your pipeline. Homeowners can arrive through the home valuation form on your website, through a direct invitation you send, or through the home search experience. If you’re running our seller lead gen campaigns, the dashboard becomes the nurture layer that converts that ad spend into long-term seller relationships. The acquisition cost is already paid — the dashboard makes it compound.
About the author
KC Brothers is the Director of Product Marketing at Luxury Presence, where she operates at the intersection of product, sales, and customer experience. With a strong background in product marketing, she specializes in shaping go-to-market strategy, crafting compelling product narratives, and enabling high-impact launches that resonate with both internal teams and end users. Known for her strategic clarity and cross-functional leadership, Brothers plays a key role in translating complex technology into meaningful value for real estate professionals.
