Real estate professionals who build at the highest level tend to think in layers. One layer handles how you show up to the world. The other runs the business behind the scenes. Luxury Presence and BoldTrail each own one of those layers, and a growing number of top-producing agents and brokerages already use both.
Luxury Presence is a design-forward website and marketing platform built for agents and teams who want to own their brand online. BoldTrail, built by Inside Real Estate, is a brokerage operating platform that powers CRM, lead management, agent infrastructure, and transaction tools. They serve different jobs. They work at different layers. Agents who want the best of both can have it.
Better Together
Luxury Presence and BoldTrail already share clients across some of the most recognized names in real estate, including leading agents and teams within eXp and RE/MAX.
For these professionals, the two platforms divide the work naturally. Luxury Presence handles the brand and marketing layer, attracting the right clients through award-winning website design, AI-powered SEO and GEO across Google, ChatGPT, Claude, Gemini, and Perplexity, managed social media, paid ads, and AI lead nurture. BoldTrail handles the operational layer, routing and managing leads at scale through its Smart CRM, automating commission calculations and agent onboarding through BackOffice, running transaction management, and keeping the brokerage’s back office running accurately.
Think of it as the difference between how clients find you and how you manage what happens after they do.
An agent’s Luxury Presence website captures a lead through a home valuation request or saved search sign-up. That lead flows into BoldTrail’s Smart CRM for routing, behavioral nurturing, and automated follow-up. Meanwhile, Luxury Presence’s AI CRM reads the agent’s existing sphere for buying and selling signals, surfacing warm opportunities from contacts already in their network. BoldTrail manages the transaction and keeps that client engaged through CoreHome long after closing.
Two systems, each doing what it does best, covering the full arc from first impression to repeat business.
Who Luxury Presence Is Built For
If your brand is how you win business, Luxury Presence is where you build it.
The platform powers 18,000+ real estate businesses and 87,000+ agents who have collectively closed more than $450 billion in transactions. Client websites attract more than 100 million visitors a year. Thirty percent of the WSJ RealTrends Top 100 work with Luxury Presence, and clients grow 6x faster and close 2.9x more transaction volume than peers in the same markets.
What that looks like in practice:
- Every website starts with a 1-on-1 design consultation and a dedicated designer who builds around your brand, your market, and your listings. MLS data syncs in under 15 minutes (98% of listings), and lead capture is woven into the browsing, search, and property experience.
- SEO and GEO run continuously in the background. LP writes weekly blog content in your voice (over 99% approved without edits), manages your Google Business Profile, and optimizes your site’s structured data for AI search platforms.
- Presence® AI powers the AI CRM, which surfaces hidden buying and selling signals across your entire network by monitoring website visits, saved listings, ad engagement, email opens, and public life events. Each morning, Smart Actions tell you who to reach out to, what changed, and what to say, with a follow-up drafted in your voice. Nothing sends without your approval.
- AI lead nurture and paid ads work autonomously, adapting campaigns and qualifying inbound leads so your presence stays sharp without requiring constant input.
Luxury Presence is the right fit for agents, teams, and design-forward brokerages who want their online presence to be a competitive advantage, and who care about the quality of the experience their clients see before they ever pick up the phone.
Who BoldTrail Is Built For
If you run a brokerage or a high-volume team and need a single platform to manage operations, agents, and leads, BoldTrail is built for that job.
More than 400,000 users rely on it, including agents at RE/MAX, eXp Realty, Berkshire Hathaway HomeServices, NextHome, Royal LePage, and Weichert.
What that looks like in practice:
- Smart CRM handles AI-driven lead prioritization and behavioral tracking, with reported engagement rates up to 10x higher than traditional approaches and 2-3x more warm conversations per lead. Marketing Autopilot runs multi-channel campaigns that adjust to contact behavior, while listing alerts, market reports, and video messaging keep agents top of mind.
- BoldTrail BackOffice automates the financial and administrative side of running a brokerage. Commission calculations handle splits, fees, sliding scales, and unlimited custom plans with next-day ACH payouts. Agent onboarding comes with guided workflows, and transaction management includes built-in eSignature.
- BoldTrail Recruit gives brokerages a recruiting and retention platform with a transaction heat map, net income valuation tool, and smart campaigns designed to attract and grow top-performing agents.
- CoreHome, now used by 170,000+ agents with 3.7 million+ consumer interactions in the past year, covers the full homeownership lifecycle from AI-powered conversational home search through transaction tracking, move coordination, and home maintenance. It keeps agents at the center of the client relationship long after the deal closes.
- A growing marketplace of add-ons including PropertyBoost, Success Assurance, and Leads360, plus integrations like the recently announced BoldTrail + Buffini Mode.
BoldTrail is the right fit for brokerages and teams who need their technology to run the operation and who value a platform that scales from a small team to a national brand.
What’s Coming: The Best of Both, Connected
Luxury Presence and BoldTrail are building a native integration that will bring the two platforms into a single workflow, connecting lead capture, website activity, and roster data across both systems.
For clients who already use both, that means less manual work, more visibility across the full client lifecycle, and a tech stack that operates as one rather than two. A lead captured on a Luxury Presence website would carry full behavioral context into BoldTrail’s CRM for routing and follow-up, with no gap in the handoff.
If you’re a client of either platform and want to be among the first to experience what that connection makes possible, reach out to your account team.
About the author
Kate Evans is a content marketing strategist at Luxury Presence, the leading growth platform for high-performing real estate professionals. She develops data-driven editorial content and supports SEO strategy and brand voice frameworks that help agents attract qualified leads and establish market authority. Her published work covers topics including CRM strategy, social media marketing, and digital growth, supporting thousands of agents in scaling their businesses through modern marketing.
