Every good real estate agent knows the value of continued learning. It’s not just about earning credits – it’s about staying current, competitive, and in the know. Thankfully, there’s a wealth of knowledge waiting to be unlocked on YouTube. For agents who want to arm themselves with the knowledge they need to stay competitive, read on for our pick of the 10 best real estate YouTube channels to follow.
Best Real Estate YouTube Channels
Tom Ferry
Tom Ferry is arguably one of the most recognized names in real estate coaching. As the #1 ranked real estate educator by Swanepoel Power 200, Ferry’s YouTube channel is a treasure trove of practical tips and actionable advice. From insightful interviews with industry bigwigs to no-nonsense tutorials on nailing sales pitches, Ferry’s channel is a must-watch for realtors looking to level up their game.
Topics covered:
- Lead generation
- Business planning
- Hiring practices
- Customer service strategies
Ryan Serhant
Ryan Serhant’s name may ring a bell from Bravo’s ‘Million Dollar Listing New York,’ but his YouTube channel goes far beyond TV glitz and glamour. Ryan provides raw, unfiltered insight into what it’s really like being a top agent in the fast-paced New York City market. His combination of entertainment and education makes this channel both valuable and fun to watch.
Topics covered:
- Negotiation tactics
- Personal branding
- Client acquisition
- Multi-million dollar listing tours
Kyle Handy
Digital marketing can be challenging terrain for real estate agents, but Kyle Handy is on a mission to change that. His channel is a goldmine of resources, equipping you with the skills to establish a robust online presence. Kyle breaks down complex digital marketing strategies into easy-to-understand steps, from maximizing lead generation to optimizing your use of CRM systems. He frequently shares practical examples and case studies, so you can see his strategies in action. Whether you’re a digital marketing novice or just looking to refresh your skills, Kyle’s insights are a valuable addition to your learning journey.
Topics covered:
- Online marketing
- Lead generation
- CRM walkthroughs
- Agent training
BiggerPockets
With a dedicated community of over a million members, BiggerPockets is a hub for real estate investors. Their YouTube channel is a fantastic resource for learning about investment strategies, understanding the real estate market, and avoiding common pitfalls. From interviews with successful investors to weekly webinars, there’s something valuable here for every agent.
Topics covered:
- Rental property investment
- House flipping
- Wealth creation
LeAnn Henri
LeAnn Henri’s YouTube channel shines by blending her charismatic personality with hard-hitting real estate knowledge. Active on the platform since 2009, she provides her audience with a realistic window into the life of a real estate agent navigating our ever-changing housing market. She doesn’t shy away from showing both the highs and lows of her career, making her content both relatable and authentic. LeAnn also offers masterful negotiation tips, teaching you how to secure the best deals for your clients. Her honest portrayal of real estate life combined with her actionable advice makes her a standout voice in the industry.
Topics covered:
- Lead generation
- Marketing techniques
- Day in the life
Broke Agent Media
Broke Agent Media brings a lighter side to the world of real estate with a humorous twist. This channel offers comic relief to the daily grind, while still teaching valuable real estate lessons. The mix of comedy sketches, meme roundups, and tongue-in-cheek interviews make this a unique addition to your real estate education.
Topics covered:
- Day-to-day real estate humor
- Interview series with industry professionals
Graham Stephan
As a successful realtor and investor, Graham Stephan’s channel is a fusion of personal finance, real estate investing, and lifestyle content. He provides practical investment advice with easy-to-understand breakdowns of complex financial concepts. His Millennial Money series is a fan favorite, offering insights into the financial habits and strategies of the younger generation.
Topics covered:
- Property investing
- Financial habits of millennials
- Passive income
Loida Velasquez
Loida Velasquez offers a fresh perspective on the real estate industry. Her channel provides authentic, in-depth advice for new agents – everything from door-knocking techniques to the most effective ways to follow up with clients. Loida’s approach is direct and realistic, making her channel an excellent resource for those new to the business.
Topics covered:
- Lead generation and prospecting
- Lead nurturing strategies
- Solo agent tips
Ben Bacal
Ben Bacal is more than a leading figure in high-end real estate; he’s also a pioneer in the field of lifestyle films and video marketing. His YouTube channel showcases some of the most opulent properties on the market in Los Angeles, all presented with his signature blend of cinematic flair and in-depth market knowledge. Ben doesn’t just sell luxury properties; he tells their stories, crafting videos that captivate viewers and engage potential buyers. If you’re looking to push the boundaries of marketing and bring a fresh, innovative approach to your own listings, Ben Bacal’s insights are indispensable.
Topics covered:
- Marketing and sales advice
- Luxury listing tours
Luxury Presence
Luxury Presence’s channel delivers comprehensive, high-value content aimed at empowering agents, teams, and brokerages. Their standout feature is the Build Your Presence Webinars: monthly training sessions that dive deep into innovative strategies, tactics, and tools used by the top 1% of agents. Luxury Presence takes its audience beyond the basics, helping you build your brand, grow your business, and close more deals. They also provide detailed insights into the luxury market, making it an invaluable resource for anyone looking to make their mark in this high-stakes sector. This channel is great for agents looking for the tools and knowledge needed to take their business to the next level.
Topics covered:
- Brand building
- Lead generation strategies
- Real estate marketing solutions
Become a market expert with Luxury Presence
Whether you’re a seasoned pro or just getting started in real estate, these 10 real estate YouTube channels serve up priceless insights from some of the industry’s best and brightest. If you want to continue to level up your real estate marketing knowledge, get in touch. Our expert team can build smart marketing strategies that help you close more business and increase your ROI.
About the author
Kate Evans is a content marketing strategist at Luxury Presence, the leading growth platform for high-performing real estate professionals. She develops data-driven editorial content and supports SEO strategy and brand voice frameworks that help agents attract qualified leads and establish market authority. Her published work covers topics including CRM strategy, social media marketing, and digital growth, supporting thousands of agents in scaling their businesses through modern marketing.
