Marketing & Branding

From the basics of defining your target audience to perfecting your business’ brand book, our expert team offers actionable tips and strategies to increase awareness and expand your reach.

A real estate agent taking notes while in front of her laptop.

If you’ve been making marketing decisions the wrong way, don’t worry. You can still turn it around and create marketing strategies that will help …

Two real estate agents working together to complete a real estate referral

Are you frustrated because you feel your marketing efforts haven’t led to a measurable increase in your business? Do you feel like giving up …

An agent website screenshot, designed and created by Luxury Presence.

To ensure that your website is making a good first impression and building trust with your ideal client, it needs to have certain elements …

A realtor happily shakes the hand of a successful buyer with joy because he's improved his online lead conversion rate

Effective follow-up is one of the keys to success for those in the luxury real estate market. Unfortunately, most agents don’t have a system …

A senior realtor discusses their marketing plans with her team to achieve their goals and stay on top of the competition.

Do you feel like you’re spending too much on marketing and getting nothing in return? Are you tempted to give up altogether and rely …

A cheerful realtor is learning how to use social media effectively for their marketing strategy from her phone.

The top real estate agents in the industry know that social media is the most efficient and effective way to market to new clients …

A realtor in front of her laptop has just begun searching online for a comparison of Facebook vs. Google Ads.

Google AdWords and Facebook Ads are ways for real estate agents to generate more leads, gain new clients, and earn more sales. But which …

A realtor searches the internet for advice on how to write effectively for a real estate resource guide.

Resource guides are invaluable tools for readers, real estate agents, and search engines. Find out how to write a practical resource guide here.

A realtor searches the internet for ways to market his unique real estate skills on his website.

The Internet is a digital ocean teeming with competition. In the world of real estate, agents are continually battling to earn more leads, more …

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