Your logo is one of the first things potential clients notice about you. It’s worth investing the time to develop one that represents your personal brand, helps you stand out from the competition, and makes you memorable.
Whether you want to revamp your current logo or start from scratch, we’re sharing intel about what makes a great logo, as well as great examples of real estate logos from some of the country’s top luxury agents and groups to inspire you.
What makes a great real estate logo?
From bold and modern to classic and timeless, there are a lot of different directions you can take your logo. In general, a good logo should:
- Be simple: Stick to one or two colors and a clean, easy-to-read font.
- Be unique: Avoid using generic images, clip art, or anything that looks like your competitors’ logos.
- Be timeless: Avoid trends or fads that will make your logo look dated in a few years.
- Use symbolism: Consider using symbols that are associated with real estate, like houses or keys (but remember to make them look unique!).
- Use negative space: Create visual interest and depth with the empty space around the elements in your logo.
How to choose a color for your real estate logo
Blue is a popular color for real estate logos and for good reason. The color is associated with trust, security, and reliability—all qualities customers look for in a real estate professional. But if blue’s not for you, there are plenty of other colors you can use to represent your brand.
You’ll often see gold and silver used for luxury real estate brands, as these colors convey wealth and success. Similarly, green is typically associated with growth and abundance.
For a different look, bright, bold colors attract attention and create a sense of excitement. In particular, yellow and orange are said to evoke feelings of optimism and energy.
The best real estate logos
A picture’s worth a thousand words—so have a look at these examples of great real estate logos.
1. Kumara Wilcoxon
As the #1 ranked agent in Austin with over $1.3B in sales, Kumara Wilcoxon has access to the city’s most coveted luxury properties, many of which are never listed.
Why this logo works
Kumara’s logo leverages elegant yet playful typography to draw the eye in. The black and white color palate is sophisticated and the use of her unique name drives recognition and recall.
2. Carolwood Estates
Carolwood Estates is a boutique brokerage based in Beverly Hills, founded by an organic collaboration of highly successful real estate professionals.
Why this logo works
The use of the simple, sophisticated letter C exudes confidence, and the full-stop punctuation adds gravitas, communicating that this is a brand that knows their stuff and takes it seriously.
3. Red Oak Realty
Red Oak Realty is a woman-owned independent real estate brokerage with a long-standing presence in Northern California’s East Bay.
Why this logo works
When the brokerage went through a rebrand, they wanted a logo that felt fresh but still evoked their old mark. This refreshed, bold logo uses strong lines and upward-sweeping letters that are reminiscent of the tree logo they used in the past.
4. Ginger Martin + Co
With over 3 billion dollars in sales, Ginger Martin has established herself as the premier luxury real estate agent in California’s beautiful Wine Country.
Why this logo works
Ginger’s logo is straightforward and clean, with a classy font choice and timeless color scheme, proving that a great logo doesn’t have to be fussy or complicated.
5. Williams & Williams Estates Group
Williams & Williams is a luxury real estate agency specializing in architecturally significant and one-of-a-kind properties in Los Angeles.
Why this logo works
This unique logo is perfectly suited to a brand that represents one-of-a-kind properties. Its use of palm trees, architecture, and gold are as memorable as the group’s listings.
6. Philip Scheinfeld Team
Philip Scheinfeld Team is a top-rated real estate team with over $500 million in sales in Manhattan, Brooklyn, Queens, and the Hamptons.
Why this logo works
Sleek and stylish, this black and white logo catches the eye with its creative use of negative space. It also playfully evokes a yin-yang symbol, bringing to mind feelings of balance and harmony.
7. Century 21
Century 21 is an internationally recognized real estate brand with 14,000 independently owned and operated franchised broker offices in 86 countries and territories worldwide.
Why this logo works
The company’s revamped brand eliminates all dated iconography. Their new logo is sleeker and more sophisticated but still stays true to the brand’s iconic gold and black scheme.
8. Rochelle Maize
As the Executive Director of the Luxury Estates Division at Nourmand & Associates, Rochelle specializes in exclusive multi-million dollar Beverly Hills homes and has over $3B billion in career sales.
Why this logo works
The logo creatively incorporates Rochelle’s initials, using strong shapes and clever negative space. Its golden M symbolizes the luxury clientele and properties she represents.
9. SERHANT
After spending a decade leading one of New York City’s top-ranked real estate teams to over $4B in sales, Ryan Serhant founded SERHANT. The brokerage is the most followed real estate brand in the world.
Why this logo works
Modern, memorable, and eye-catching, this logo has a bold font, a color that represents stability, and punctuation that expresses authority and confidence.
10. Global Collective
Global Collective™ is a network of elite, renowned real estate agents and brokers offering remarkable reach and expert knowledge on the industry and the communities they serve.
Why this logo works
Minimal and elegant with a creatively-overlapping G and C, this logo conveys quality, professionalism, and luxury.
11. Robin Kencel Team
The Robin Kencel team represents the sale or acquisition of extraordinary properties in Greenwich and lower Fairfield County markets, as well as specialty properties in other luxury markets.
Why this logo works
Cleverly using a half-R to represent Robin’s name, this logo is sophisticated, creative, and memorable.
12. Saslove & Warwick
Ranked the #1 real estate team in Aspen, Saslove & Warwick has 40 years of experience and $4 billion in closed sales.
Why this logo works
Clean and name-focused, this logo exudes sophistication and gets straight to the point.
13. Liza Story
Nicknamed “The Park City ambassador,” real estate agent Liza Story represents luxury ski condos and estate homes and leads the sales team for the Velvaere wellness development.
Why this logo works
Liza’s logo is based on a high-contrast minimalistic font, providing a feeling of luxury and sophistication. The clever use of negative space makes this logo eye-catching and memorable.
14. CL Residential
CL Residential is dedicated to helping clients create wealth through real estate. The team is rooted in integrity, training, industry expertise, and an intense commitment to serving their community of Northern Virginia, Maryland, and DC.
Why this logo works
Featuring a hand-written based monogram, the CL logo is a testament to the team’s personalized and elevated approach. The vibrant gradient is unique and eye-catching, setting them apart from the competition.
15. Kelly Jo Gonzalez
Representing the Texas Hill Country, Kelly Jo is one of the area’s leading relocation specialists, working with a diverse range of clients from corporate professionals to expatriates. She specializes in taking the guesswork and stress out of her clients’ big moves.
Why this logo works
Kelly Jo’s monogram is both simple and compelling, exuding organic aesthetics, femininity, sophistication, and trustworthiness. It also includes her distinctive tagline, which further sets her apart from the competition and makes her brand memorable.
16. Vannessa Kaufman
With over 1.5 billion sold and 30+ years of experience, Vannessa Kaufman is one of New York City’s premier real estate brokers for top-tier living. Through her dedication, concern, and understanding for her clients and her profession, Vannessa has assembled a team of top professionals and built her business on referrals and repeat clients.
Why this logo works
Blending modern luxury and sophisticated traditional design, Vannessa’s logo is both subtle and bold, making it a fitting representation of her high-end brand.
Elevate your logo and brand with Luxury Presence
Feeling inspired to revamp your logo? At Luxury Presence, we believe so much in the power of logos and branding that we’ve built an in-house team who specializes in it for the real estate industry. Take a look at our branding and design services to learn more about working with our creative team to design your logo and establish a memorable brand identity.