What’s New
In-app Ads is Luxury Presence’s managed advertising suite. Whether you’re promoting listings, generating buyer leads, or running homebuyer campaigns, LP handles the full lifecycle: targeting, bidding, ad creative, and ongoing optimization. You set the budget and the market. We do everything else.
Why It Matters
Running Google or Meta ads well requires expertise most agents don’t have time to build. The alternative — hiring an agency — means management fees, another vendor to manage. This puts 100% of your budget toward actual ad spend, uses real estate-specific playbooks from day one, and reports performance in-app so you always know what your dollars are doing.
If you do have an employee or an agency, this simply helps them run faster with shorter review cycles. In real estate, time is everything and ads need to happen fast.
How To Use It
Pick the campaign type that matches your goal. Listing ads put your properties in front of active searchers. Buyer lead gen campaigns capture high-intent home shoppers through LP’s home search tool. Every campaign runs continuously until you pause it or the listing is off the market, and you can adjust budgets or markets anytime from the Presence® Platform.
About the author
KC Brothers is the Director of Product Marketing at Luxury Presence, where she operates at the intersection of product, sales, and customer experience. With a strong background in product marketing, she specializes in shaping go-to-market strategy, crafting compelling product narratives, and enabling high-impact launches that resonate with both internal teams and end users. Known for her strategic clarity and cross-functional leadership, Brothers plays a key role in translating complex technology into meaningful value for real estate professionals.
