Landing pages are a crucial key to success in many marketing and lead-generation campaigns, particularly those driven by paid ads or automated emails. If your landing page isn’t clear, engaging, and designed to convert, you could lose all of those highly sought-after (and expensive) leads. We picked out nine of our favorite lead-converting real estate landing page examples and expert tips for building, launching, and optimizing your own effective landing pages.
Find It Fast
What are real estate landing pages?
While a homepage helps new visitors learn about your company and find other pages on your site, a landing page should have a single, specific goal and operate in a highly targeted manner. A high-converting landing page will drive clicks to your call to action (CTA), resulting in leads.
Here are a few popular types of real estate landing pages:
- Property search
- Home valuation calculator
- Free resource (market report or a neighborhood guide)
- Single property listing
- Appointment scheduler
For best results, anytime you run an ad or an email campaign, drive your target audience to a clear, concise landing page. There they should be enticed to take an action, usually inputting their contact information.
Why you need real estate landing pages
There are exceptional benefits to building real estate landing pages, including:
- Maximizing your impact on targeted traffic: If you’re spending money to reach your target audience through ads or emails, you want to see results. Landing pages help leads see the value in what you offer and increase the odds that they’ll convert.
- Building and growing your email list: By adding lead capture forms to your real estate landing pages, you can collect the email addresses of potential clients so you can contact them in the future.
- Showcasing properties in depth: Dedicated single-property websites allow you to show off your listings and provide potential clients with the valuable information they’re looking for.
- Creating a sense of urgency: Landing pages are a great way to generate excitement about listings, deals, and more. For example, you can urge someone to sign up for your mailing list to get immediate access to exclusive listings.
- Accurately measuring campaign results: When you drive potential clients to a landing page, you can better track the success of your campaigns, including page views, bounce rate, conversion data, and more.
Plus, the more landing pages you have, the more opportunities you’ll get to generate leads. According to HubSpot, companies with 10 to 15 landing pages tend to see 55% more conversion in leads over those that have less than 10.
Ready for beautifully styled, highly-optimized, lead-generating landing pages but don’t have the time to build them yourself? Hand it off to the award-winning, experienced design team at Luxury Presence. Reach out to learn more.
9 effective real estate landing page examples
Seeing landing page examples from other real estate businesses is an excellent way to kick off a successful campaign of your own. These Luxury Presence-built landing pages are not only aesthetically pleasing but also highly effective in terms of capturing buyer and seller leads.
Buyer Leads
Vanessa Frank
Why it works: This custom landing page was built as a place to drive paid ad traffic and generate buyer leads. It features a lead capture form with a sense of urgency that prompts visitors to enter their information in order to get customized listing information.
Gianni Sammarco
Why it works: High-impact visuals, transparent language, and clear benefits are tailored to an audience of modern luxury buyers in Las Vegas—and a single call to action effectively captures leads.
Wow Real Estate
Why it works: This landing page features a sandy beach with crystal clear water, consistent with Wow Real Estate’s luxury island-vibe branding. It also shares an informational snippet about Puerto Rico that reinforces the team’s area expertise, as well as a compelling message crafted for a very specific audience (note the well-placed statement on tax incentives in Puerto Rico).
Eric Radecki
Why it works: Luxury Presence finds considerable success in driving traffic to property search pages. With a sleek design and easy-to-use interface, leads seamlessly interact with the site as they search for the perfect home. However, in order to favorite a home or save a search, leads must create an account, giving the agent access to an incredible array of analytics about buyer activity in addition to their crucial contact information.
Seller Leads
Clearview Realty
Why it works: Offering a free home valuation brings in seller leads, who are immediately prompted to enter their address and contact info in order to receive that information. The page is simple, clear, and straight to the point but also includes a hint of the value that the content aims to deliver.
Kendrick Guehr
Why it works: Not only does the clean, minimalist style draw the eye directly to the call to action, but the featured sold properties offer reassurance that this agent knows what he’s doing. As the user scrolls down, the landing page also displays social proof in the form of testimonials to reinforce Kendrick Guehr’s success and expertise.
Jesse Dougherty
Why it works: The transparent language here speaks to the target audience, suggesting there is a real difference between the valuation offered on this site as opposed to a Zestimate. As the lead scrolls, the landing page also clearly addresses common homeseller concerns with its outline of listing services, in addition to testimonials and recently-sold homes. All of these features reinforce the agent’s expertise and establish trust with prospective sellers.
Mayer Realty Group
Why it works: Compelling “what to expect” messaging puts homeowners who are nervous about listing publicly at ease. Meanwhile, high-impact imagery highlights the upscale listings the team has experience selling, and a single CTA drives action from leads.
Morgan Broussard
Why it works: This is another example of a landing page that offers exactly the kind of valuable information that a seller needs. It’s not just “click here for a valuation.” It’s a detailed analysis of what a home valuation entails, how it’s calculated, and how accurate it can be. Seller leads will sense that this is the knowledgeable real estate expert who can adeptly handle selling their property.
How to create high-converting real estate landing pages
These tips will help you build landing pages that drive action and capture and convert leads.
Determine your target audience
First, consider your target audience (here’s how to determine your ideal client). If someone clicks on your ad and lands on this page, what are they looking for? What questions do they have? Thinking this through will help you create a landing page that caters to their needs and questions—making them much more likely to enter their contact information or schedule a meeting with you.
Write a strong headline
The first thing a visitor should see on your landing page is a clear, concise headline that sums up what you’re offering or what question you’re going to help answer.
Keep your landing page headlines short and easy to digest. Aim for a maximum of ten words or two lines of large text, and keep in mind that this might be the only copy visitors take the time to read completely. Make it count!
Make a compelling offer
Your landing page is about convincing people that what you’re offering is worth giving you what you’re asking for. These are the two main questions to consider:
- What are you, the agent, trying to get? The answer could be email addresses, introductory phone calls, appointments for buyer consultations, or showings.
- What are you offering in return? Options include neighborhood guides, homebuyer tips, home valuations, and market updates.
Keep things short + simple
All landing pages should include a clear call to action and an accompanying lead capture form where visitors will input their contact information.
The fields in these forms should be as few and as simple as possible (most of the time, first name and email address will suffice). This can be the difference between a high-performing landing page and a page that visitors abandon after deciding it requires too much time, effort, or disclosure.
Show you are trustworthy
People are understandably protective of their email and home addresses. Providing client testimonials and social proof near your call to action and lead capture forms helps establish trust.
Be consistent with your branding
Consistency helps build trust and brand awareness, so make sure your landing page design and colors match the branding on the rest of your site and social media platforms. A compelling, brand-aligned image or video can be incredibly effective. Use professional photos and graphics to demonstrate your point of view, value, and trustworthiness.
Optimize for mobile users
More than 58% of all internet traffic occurs via a mobile device. Your real estate landing page (as well as your website) must be optimized for mobile users, or you risk losing potential clients as soon as they land.
Beautiful real estate landing pages + Luxury Presence
Landing pages are powerful, but they don’t need to be complicated—especially if you team up with experts to help you develop yours. Our team has deep experience building beautiful, high-converting landing pages that help you build your brand and capture leads. If you’re interested in learning more, reach out to start the conversation now.
