When it comes to a marketing strategy, real estate videos have become an essential part of an agent’s toolkit.
Considering that 73% of homeowners say they’re more likely to list with an agent who uses video in their marketing, yet only about 10% of agents use this strategy, there’s a significant opportunity for agents to gain a competitive edge online.
While the idea of creating video content may seem daunting at first, a key factor is knowing where to start.
In this guide, we’ll explore some of the most effective real estate video ideas, where to get more content inspiration, and the best platforms to share your videos.
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Top 11 proven real estate video ideas
From agent introductions to property tours and home-buying tips, videos can compellingly communicate information and engage visitors.
Let’s dive into 11 proven real estate video ideas that can help boost your online presence.
Real estate agent introduction
Start with an introduction-style video to help establish a personal connection with potential clients. It should ideally highlight your background, unique value proposition, and areas of specialization.
It’s also a great idea to reuse introduction content every quarter for those followers who have recently joined your channel.
An example of a strong introduction video is this reel from Yana Vass, an established Realtor. She effectively uses her video to introduce herself, her team, and her services.
Property tours
Property tours are essential to marketing real estate, allowing agents to highlight a property’s unique features. Consider the various video options, including walkthrough tours, 360-degree virtual experiences, and exterior drone footage to create a comprehensive view of the property.
Remember, quality matters; high-grade video and audio, supported by the right equipment and software, are crucial for creating compelling content. Case in point, Ryan Serhant’s excellent property tour videos, found here and here, exemplify the effectiveness of this approach.
Home buying advice
Connecting with potential clients can be as simple as creating educational real estate videos. Break down intricate concepts into bite-sized videos or opt for a detailed guide—topics ranging from pre-approval versus pre-qualification to the value of home inspections and the nuances of negotiation and closing costs.
Make your content engaging with real-life scenarios and interactive sessions, like Q&A prompts. Pair your videos with a clear call to action, inviting viewers to download your free homebuyer’s checklist or attend your home-buying seminar.
Need inspiration? Look to Leah Herzwurm’s educational video content on her Instagram as a solid example.
Home seller tips
If you’re on a mission to get more listings, consider a few seller-focused real estate video ideas like “Home Staging 101,” “Setting Competitive Prices,” and “The Top 10 Reasons to Have an Open House.”
Educate sellers about the legal aspects of the process, from disclosure requirements to potential fees. Preparing them for closing day with accurate information makes the journey less daunting and shows them that you’re prepared to help them through the process.
Remember to include a call to action here as well; encourage sellers to schedule consultations, get home valuations, or download seller resources. Agent Shane Mccarty’s video offers an excellent example of this concept in action.
How-to videos
Using how-to videos as a real estate agent is an innovative way to guide potential buyers and sellers through the real estate process. For instance, Invidiata Realty utilizes beautiful how-to videos to show how to upgrade property walkthroughs.
These real estate video ideas can be aimed at homebuyers explaining how to navigate an open house or targeted towards sellers, offering tips on staging their homes for maximum appeal.
Experiment with different styles and see which ones your audience connects with the most—do they engage more with long-form and short-form videos? Do they prefer a step-by-step guide or a brief overview? Use this information to determine your future how-to videos for maximum engagement.
Real estate client testimonials
Client testimonials establish trust and credibility with potential customers, enhancing your online presence. They also offer proof of your success and capabilities.
The key to a compelling video testimonial lies in its specificity, reliability, and authenticity. Have a system in place for how and when you ask for client feedback, and don’t forget to ask for permission to share their testimonials or Google Business Profile reviews.
With proper consent and a solid call to action, your video testimonial can be a significant tool to drive consultations or to direct more visitors to your website. Find inspiration from agents who’ve done it right, like the Marie Henderson Team.
Real estate market updates
Terri Munselle of The Munselle Group is a great example of how providing regular market updates can solidify your position as an expert in the field. She consistently updates her followers through her Instagram page and creates content that is useful to her audience.
These updates could include recent sales data, trends in property prices, and economic factors affecting the real estate market. Easy-to-understand graphs and charts can also help communicate complex data in a more digestible format, creating a deeper connection with your audience.
Real estate FAQs
When building your list of real estate video ideas, consider focusing on frequently asked questions or common misunderstandings. FAQs can cover a range of topics, from the general home buying or selling process to how agents are compensated and what to look for in a property.
These can be presented in a single video or as a series of shorter videos, each focusing on a particular question. For inspiration, look at how Taylor Lucyk handles his FAQs in a vlog format, creating an engaging and informative series for his clients.
Day in the life
The “Day in the Life” concept is a clever real estate video idea since it gives potential clients a glimpse into your professional life while showing them how you operate. It allows them to see how efficient and reliable you are and shows your commitment to providing an exceptional customer experience.
Include behind-the-scenes footage from moments like property visits, open houses, and client meetings. Asia Johnson at Marie Henderson Team has some fantastic examples on her Instagram that you could use as inspiration.
Self-promotion without the shame
Self-promotion doesn’t have to be a turn-off. The key lies in striking a balance between promoting your business and offering value to your viewers.
Prioritize the highest quality and most relevant content and blend them with promotional material. This way, your viewers gain valuable insights while learning about your services—without feeling like they’re caught in a hard-sell tactic.
Consider using those how-to videos to subtly incorporate your services and offerings. An excellent example of this type of video is by Joey Bergandi, founder of Velocity Realty Brokerage.
Neighborhood spotlights
A ‘Neighborhood Spotlight’ video gives prospective buyers an idea of what living in a specific area could feel like for them. Offer a comprehensive overview of the neighborhood by featuring local parks and schools, interviews with local business owners or residents, and highlight community events.
This not only helps the buyers but also helps foster connections with local businesses. Ricky Allen has executed this strategy successfully on his website, incorporating neighborhood videos that provide a well-rounded idea of life in the area.
Where to find additional real estate video ideas
Now that you have a few real estate video ideas to get started, it’s important to know where you can consistently find new ideas that can be customized to your specific goals for your business.
Audience research
Researching your audience’s needs, preferences, and behaviors can help you tailor your videos to maximum effect.
For example, if your audience primarily consists of first-time homebuyers, educational videos explaining the buying process could be the best way to connect. Or, if your audience is made up of investors, create content around investment strategies or market trends.
If you want to conduct research, online forums or surveys such as Google Surveys can be powerful resources.
Trend analysis
Observing the shifts and turns of the landscape can be a great place to brainstorm many real estate video ideas.
Let’s say there’s a current trend in the market around holiday home investments. You could create a video series themed “The Art of Choosing Your Perfect Holiday Retreat” to ride the wave and pique viewer interest.
Use digital tools like Google Trends or social media’s trending sections to keep your finger on the real estate market’s pulse.
Competitor benchmarking
Believe it or not, your competitors can actually be a constant source of real estate video ideas. Analyze their video content, social media channels, and websites to learn what works for them and what doesn’t. Then, use this knowledge to differentiate your content strategy.
Internal team brainstorming
You don’t need to look further than home for a gold mine of real estate video ideas. Regular internal brainstorming sessions could unlock a treasure trove of original video content concepts.
For example, your sales team could offer direct insights into frequently asked questions from potential clients, presenting an opportunity for a helpful and engaging video series that directly targets your desired clientele.
User-generated content (UGC)
UGC is a potent source of real estate video ideas and inspiration. Motivate your social media followers or website visitors to share their experiences or questions. A video response to a customer’s question can not only offer valuable content but also help forge a solid relationship with your audience.
SEO tools and analytics
SEO utilities like SEMrush or Google Analytics can offer a window into what your potential real estate clients are looking for online. Create a list of real estate video ideas around popular search queries or keywords to enhance your visibility and extend your reach.
Artificial intelligence (AI) tools
AI tools like ChatGPT can quickly generate a wealth of real estate video ideas and scrutinize data to suggest themes likely to gain traction. AI can also assist in identifying patterns and trends that might not be immediately noticeable, giving you a competitive edge in content generation.
While these tools can offer a springboard for brainstorming, remember to fine-tune these concepts with human insight to ensure they’re relevant and high-quality.
Where to share your real estate videos
Once you build out your real estate video ideas and produce your content, you’ll want to decide where to actually share it. Here are some examples of where you can post your videos:
Real estate websites
Consider your real estate website as your digital shop window, and what better way to spruce up that window than with property videos?
Virtual tours, community highlights, and video testimonials can help you rise above the crowd. Don’t forget about SEO—sprinkle your video descriptions with local and property-specific keywords.
Emails offer a tailor-made avenue to share those real estate videos right to potential clients’ inboxes. Send property walkthrough videos to intrigued buyers or keep your clientele hooked with updates on new properties through video newsletters.
Remember, an enticing subject line and engaging content will draw clients to click out of the email and view your videos.
Google Business Profile
A Google Business Profile is a hidden gem for showcasing your real estate video ideas. Leverage it to share virtual tours of your listings, making your properties shine in local search results. It’s also a fantastic platform to share videos of satisfied clients and triumphant sales.
Social media channels
YouTube
YouTube remains a great option for generating exposure through long-form video content. Its vast user base and search-friendly nature make it a leading choice for property promotional videos.
Don’t underestimate the power of optimized titles, descriptions, and SEO tags to enhance your visibility through the algorithm. Post consistently and group any related videos into playlists to increase audience engagement.
Facebook’s expansive user demographic makes it a fertile ground for sharing your real estate video ideas. The key here is brevity; succinct videos that capture attention amidst a bustling feed.
Craft your captions to deliver your message even in the absence of sound. The Facebook Live feature is particularly useful for real-time virtual open houses, while video ads can specifically target your desired demographics.
LinkedIn offers a unique opportunity for you to leverage video marketing to connect with a professional audience and potential clients in a business-focused environment. To maximize effectiveness on LinkedIn, focus on creating informative and engaging content, such as market insights or property showcases, while actively engaging with your network through comments and direct messages to expand reach and generate more business opportunities.
TikTok
TikTok, with its impressive engagement rates, provides a unique option for connecting with a youthful demographic. Share captivating, amusing clips of your listings, or dish out efficient home-buying tips—all while using trending sounds and hashtags.
Partnering with influencers can extend your reach even further. Remember that on this platform, creativity reigns supreme, so try to think outside the box when building out your real estate video ideas.
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