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What Nordstrom, the Olympics, and Coca-Cola Have to Do with Selling Homes
By Katy Thielke Straser, Founder and CEO, Straser Silicon Valley Team It was my first open house. My mother had been in real estate for years and, when she had too many listings one afternoon, she asked me to get my license. So I did.
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You Have to Deal With You Before You Can Deal in New York
By New York real estate advisor and founder of The Katzen Team, Frances Katzen Everyone's got a moment where they almost walked away. Mine was early on. I was sitting with one of my managers and told him I wasn't made for this.
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64 Attention-Grabbing Real Estate Slogans and Tagline Ideas for Your Real Estate Business
Developing a unique brand identity is vital to building a solid presence for your real estate business.
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One of the Most Stressful Days of Your Client’s Life Doesn’t Have to Look Like a Crisis
By Cyrus Nahai My client found the apartment. She'd been searching for months. The income was there, the references were solid, the guarantor was lined up. We applied, and then we heard nothing. Days passed. She was texting me every few hours, couldn't sleep, refreshing her email constantly.
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The Client Is Yours Forever
By Katy Thielke Straser, Founder and CEO, Straser Silicon Valley Team A couple of years ago, one of my clients fell in the street and broke his hip. He's 88.
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24 Expert Real Estate Bios to Inspire Your Marketing Strategy
Crafting a compelling real estate agent bio is essential for standing out in a crowded market and establishing a strong connection with potential clients. Your bio serves as a window into your personality, expertise, and passion for helping clients achieve their real estate goals.
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Hire to Your Weakness: How an Operator-Producer Partnership Actually Works
By Jonathan Spears and Maria Coukoulis, Co-Founders of Spears Group and MyOps We bring very different strengths to the Spears Group, and we built our partnership around that difference on purpose. Jonathan is the producer and founder. Maria is the COO and head of PR.
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The Information Moat Is Gone. Authority Is the New Advantage.
For decades, the best agents won because they held the keys, the MLS access, the neighborhood knowledge, and the network. Buyers and sellers needed an agent to get information, and that informational advantage was the moat that protected every top producer's business. That moat has been drained.
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If You Don’t Have a Business, You Have a High-Paid Hobby
Jonathan Spears, Founder of Spears Group and Co-Founder of MyOps I spent years thinking I was running a business. I had production numbers that looked great on paper. I had a team. I had brand recognition. And from the outside, everything seemed to be working. Here's the image I keep coming back to.
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