Career

A long view of the many stages, market cycles, and hurdles that mark a real estate agent’s profession, alongside resources that are designed to serve you at every stage

Two hands shape clay on a table, representing the process of determining your brand personality

In an industry built on trust, reputation, and relationships, your brand personality isn’t just a nice-to-have. It’s what makes you approachable and ultimately, memorable …

A designer's hand at work on multiple sketches of a real estate client logo for visual brand identity purposes.

Whether you’re a new or seasoned real estate agent, you already know that you are your brand. It’s not your brokerage or your team …

In real estate, trust is everything. Whether you’re working with buyers, sellers, or industry peers, your reputation can make or break your success. A …

How to build your own real estate brand

This comprehensive 5-day guide will take you through each step of defining, building, and optimizing your positioning so you can stand out in the …

A real estate broker stands in front of a group of agents demonstrating her thought leadership skills

Establishing thought leadership can transform real estate professionals from service providers to trusted advisors. By thoughtfully sharing industry insights, strategic content, and expert perspectives, …

A headshot of real estate team leader Dawn McKenna behind the words exclusive luxury presence panel how Dawn McKenna built a brand that demands attention

In our latest webinar, Luxury Presence teamed up with top real estate agent Dawn McKenna to pull back the curtain on what it takes …

holly meyer lucas onstage for a live taping of the luxury presence podcast at social summit 2.0 LA

In this live recording of The Luxury Presence Podcast, Holly Meyer Lucas pulled back the curtain on building a large real estate team and …

Three images on a lilac background representing three of the most popular real estate niches

While it might sound limiting to focus on a specific real estate niche, specializing in one defined area allows you to sharpen your focus, …

Your brand awareness strategy isn’t about fancy logos or catchy taglines — it’s the process of creating a predictable system that attracts and nurtures …

Enjoy an Exclusive $500 Credit!

Find out how Luxury Presence can elevate your brand and help you grow. For a limited time, we’re offering an exclusive $500 credit toward your website design fee when you partner with us by Dec. 8, 2025.

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