Career

A long view of the many stages, market cycles, and hurdles that mark a real estate agent’s profession, alongside resources that are designed to serve you at every stage

woman sitting at white desk in front of notebook, sipping a cup of tea showing and example of how to invest in yourself

In an industry where real estate agents often wear multiple hats — marketer, negotiator, financial advisor, therapist — it’s easy to become overwhelmed and …

Tablet displaying the 2024 State of Real Estate Marketing report on a white table with a gray background

Luxury Presence's 2024 State of Real Estate Marketing Report offers a wealth of insights that are reshaping the industry landscape.

A real estate agent sits with clients pointing to a tablet with a stylus, demonstrating a client-centric approach

While market knowledge and negotiation skills are important, the key to long-term success lies in developing a client-centric approach to your real estate business …

Aerial view of wide street in Rodondo Beach lined with palm trees as a metaphor for the road ahead in terms of how to become a real estate agent in california

If you’re looking for a career that offers unlimited income potential, work-from-anywhere flexibility, and the opportunity to let your people skills shine, real estate …

Two real estate agents sit facing each other in front of a floor to ceiling window, representing dual agency

In today’s complex real estate industry, dual agency stands as one of the most debated practices among professionals and regulatory bodies. While it offers …

A broker stands in an open office holding a tablet and talking to a real estate agent she is trying to recruit, who is hold a cup of coffee

Recruiting top real estate agents is a critical strategy for growing your brokerage’s market share, enhancing its reputation, and driving revenue. By understanding what …

A teacher stands in front of a whiteboard instructing students on how to become a real estate agent

Embarking on a career as a real estate agent can be both exciting and rewarding, offering the potential for a flexible work schedule, substantial …

Real estate agent figuring out expenses at a desk with a calculator, tablet and cup of coffee in front of him

Managing your real estate business expenses is crucial to maintaining profitability and ensuring sustainable growth. Overspending and not allocating funds wisely can erode your …

Two women meeting at an event designed to boost an agent's sphere of influence or SOI real estate

Real estate agents understand the importance of connections—the relationships they nurture over time and the networks they build within their communities. In the aggregate, …

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