Career

A long view of the many stages, market cycles, and hurdles that mark a real estate agent’s profession, alongside resources that are designed to serve you at every stage

Two people look through a real estate agent resume at a desk with another person across from them

Creating a professional real estate agent resume is essential for standing out in a competitive market. Whether you’re newly licensed or a seasoned agent, …

A person sits in front of an empty coffee cup and a laptop with Google's search page open on the screen to illustrate the need to grow your google business profile audience as a real estate agent

Once you’ve set up your Google Business Profile, the real power lies in how you use it to grow your audience and enhance your …

Two women stand at a desk in an office looking at a desktop computer, with one pointing at the screen

Today’s hyper-competitive industry landscape presents a range of challenges for real estate agents. Many companies claim to have the solutions, but none offer the …

Hand writing in a journal with checkboxes, representing a person working on strategic marketing goals in real estate

In this ever-evolving real estate landscape, setting clear and effective goals has never been more crucial. Use the valuable insights into the strategies of …

woman sitting at white desk in front of notebook, sipping a cup of tea showing and example of how to invest in yourself

In an industry where real estate agents often wear multiple hats — marketer, negotiator, financial advisor, therapist — it’s easy to become overwhelmed and …

Tablet displaying the 2024 State of Real Estate Marketing report on a white table with a gray background

Luxury Presence's 2024 State of Real Estate Marketing Report offers a wealth of insights that are reshaping the industry landscape.

A real estate agent sits with clients pointing to a tablet with a stylus, demonstrating a client-centric approach

While market knowledge and negotiation skills are important, the key to long-term success lies in developing a client-centric approach to your real estate business …

Aerial view of wide street in Rodondo Beach lined with palm trees as a metaphor for the road ahead in terms of how to become a real estate agent in california

If you’re looking for a career that offers unlimited income potential, work-from-anywhere flexibility, and the opportunity to let your people skills shine, real estate …

Two real estate agents sit facing each other in front of a floor to ceiling window, representing dual agency

In today’s complex real estate industry, dual agency stands as one of the most debated practices among professionals and regulatory bodies. While it offers …

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