Being a real estate agent is hard enough without the added pressure of staying on top of ever-changing technology. With so many new apps and services being released, it’s no wonder that 45% of brokers report that keeping up with new tech is the biggest challenge their agents face.
We’re here to cut through the noise and help you find the tech that makes your life easier. These top real estate apps for agents, brokers, and teams are built to help you seamlessly manage all the moving parts of your real estate business so you can work harder, not smarter.
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What to look for in the top real estate apps
First, let’s talk about some table stakes that can help you evaluate which of the top real estate apps are worth downloading. Any app worth your time and megabytes should offer the following:
- User-friendly onboarding: The top real estate apps make getting up and running simple, from creating an account to learning how to use the service. This is especially important if you have multiple team members with different levels of tech-savviness who will be using the product.
- Multi-user functionality: On that note, if you’ll have several team members using an app or service, make sure it allows for multiple profiles, lets you communicate, and syncs information.
- Time savings: From automating lead follow-up to auto-saving information to useful templates, top real estate apps should save you time rather than adding more work to your life.
- Industry expertise: Of course, not every app that makes your life easier will be built for the real estate industry, but the top real estate apps should give you an instant leg-up with tools that are designed especially for your needs.
Top real estate CRMs
Follow Up Boss
This mid-priced CRM system offers seamless functionality. Its solid range of integrations makes it an excellent choice if you value customization. Email, calls, and texting all come baked into the software, making it an excellent all-in-one communications platform. Follow Up Boss supports unlimited contacts and leads and comes equipped with marketing automation features, such as drip and batch emailing.
Pros
- Over 200 integrations, including Luxury Presence
- Easy-to-use dashboard system
- Mobile app
- 14-day free trial
Cons
- No free plan
- Not the cheapest option out there
Check out pricing details here.
Constant Contact
This inexpensive CRM solution is aimed squarely at small businesses with heavy digital marketing needs. Its easy and intuitive user interface makes it a breeze to use, and the service offers a variety of free learning materials to help you understand the platform. While Constant Contact’s email outreach services are fairly strong, and they offer event management tools, the platform’s analytics features aren’t particularly robust. On the plus side, Constant Contact works with over 3,300 integrations and offers a 30-day free trial.
Pros
- Integrates with Luxury Presence through Zapier
- Offers a 30-day free trial
- Inexpensive pricing plans
- Robust email marketing features
- Intuitive and comes equipped with a variety of free learning materials
Cons
- Limited A/B testing
- Limited CRM features outside of email marketing
Check out pricing details here.
BombBomb
This value-priced CRM solution stands out for its ability to easily send high-quality video and audio via email. An interesting feature is that you can use the website or app to take videos of yourself. If you’re comfortable putting yourself out there, this personalized marketing campaign service may help you stand out from the crowd.
While the platform itself isn’t built specifically with real estate agents in mind, it’s capable of integrating with a number of third-party software systems that can add realtor-specific functionality. BombBomb’s website claims that video-messaging results in an average 67% increase in lead conversion and a 120% response rate increase.
Ultimately, BombBomb isn’t well-suited as a single CRM solution for mid-sized or larger real estate firms. However, when used in conjunction with other CRM software, its video-messaging capabilities may prove worthwhile.
Pros
- Integrates with Luxury Presence through Zapier
- Powerful video and audio recording and sending software
- Multiple additional third-party integrations
- Inexpensive
Cons
- Relatively modest range of CRM features
- Not built specifically for the real estate industry
Check out pricing details here.
Realvolve
Realvolve is an inexpensive and intuitive real estate CRM system that specializes in automating workflows. While it lacks many of the bells and whistles of its more sophisticated competitors, it more than makes up for it with its high-level range of marketing systems.
Real estate agencies or teams can choose between prebuilt, templated workflows or make their own customizable system. You can integrate phone calls, bulk texting, direct mail, and more into these automated marketing campaigns.
Best of all, you can track everything from one convenient dashboard. Realvolve also offers basic functions like a built-in calendar and lead nurturing systems, plus a full library of workflows and email and social media templates.
Pros
- Integrates with Luxury Presence through Zapier
- Highly customizable automatic marketing systems
- Large library of prebuilt workflows and email and social media templates
- Full range of useful features like a shared calendar and a lead nurturing system
- Inexpensive
Cons
- Lacks some of the advanced features offered by more comprehensive services
- Steep learning curve when it comes to creating workflows
Check out pricing details here.
LionDesk
LionDesk offers robust functionality for real estate professionals and realtors at reasonable prices. You can organize contacts, nurture buyer leads, and even access sophisticated AI chatbot technology. While it offers the bare necessities that you’ll need to succeed as a real estate agent, it doesn’t come with all of the premium add-ons offered by more expensive competitors, such as website-building tools, landing pages, and social media ad management.
Still, considering that LionDesk ranges from just $21 to $83 a month while many other real-estate platforms start in the low hundreds, the trade-off might be worthwhile. All three LionDesk plans come with industry-specific must-haves like lead generation tools, drip campaign templates, and transaction management systems.
Pros
- Integrates with Luxury Presence through Zapier
- Full range of real-estate-specific CRM tools
- Affordable pricing tiers
- Intuitive and user friendly
- Straightforward outreach and marketing tools
Cons
- Minimal customer support
- Lacks some of the more premium features offered by its competitors.
Check out pricing details here.
For more top CRM tools, check out this article on The 10 Best Real Estate CRM Software Platforms for 2023.
Top real estate apps for marketing and communication
Tidio
An all-inclusive product that is considered to be one of the best real estate chatbots of 2023, Tidio offers chatbots, customizable chat widgets, and integrations for several website platforms. This versatility makes it a good choice for many real estate businesses. Designed to be user-friendly, Titido is fully customizable, so it can match the look and feel of your website, creating a more integrated experience for your leads. You can also use their AI-bot features to get instant answers to customers and increase lead conversion.
Buffer
To be successful at social media marketing, you need to consistently post relevant, engaging content. Buffer is a great tool that helps you do this by allowing you to plan your content and schedule posts. It also advises on the best content and times to post and makes it easy to collaborate with your team.
Descript
Descript’s innovative audio and video editing features allow real estate agents to easily create professional-looking property tours and marketing videos. With its intuitive interface and AI-powered transcription capabilities, Descript streamlines the video and audio editing process, saving agents time and effort. As video marketing is becoming incredibly important in a successful real estate marketing strategy, this is a great resource for elevating your brand.
Canva
If you don’t want to break the bank with expensive design software like Adobe Photoshop, Adobe Illustrator, InDesign, and Figma, Canva is an excellent alternative for creating beautiful marketing and business materials. The free version covers most basic design needs, with thousands of free templates, graphics, and images. The Pro version is also relatively inexpensive if you need access to more complex graphics or capabilities.
Top real estate apps for lead generation
Luxury Presence Networks
Luxury Presence’s exclusive agent referral network allows you to connect with other top-producing agents, get more quality referrals, and bring in more business. Once you create your profile, you’ll get automatically matched with other like-minded luxury agents so you can grow your global referral network. You can also search map areas for top agents in key markets where you’re looking to get referrals and get access to more inventory by connecting to agents looking for referral partners. You also have the opportunity to increase exposure for your existing listings across the other 7,000+ luxury agents using the app.
Rila
Launched by Ben Bacal of Revel Real Estate, Rila is a top real estate app that brings together a community of agents, home seekers, and creators to suggest and discover great listings together. Rather than a traditional search, it relies on discovery, empowering buyers to find properties that suit their lifestyles. Agents don’t pay to post or advertise on Rila, but instead earn their listings through their own expertise and community engagement.
Top real estate apps for open houses
Homesnap Pro
Homesnap Pro offers a comprehensive set of features that enable real estate agents to host virtual open houses, connect with potential buyers, and track visitor engagement. With its user-friendly interface, powerful search capabilities, and detailed reporting, Homesnap Pro helps agents to streamline their open house process and achieve greater success in their real estate business.
Spacio
Another marketing tool for listings and open house, Spacio makes it easy to market your listings online, capture leads from in-person and virtual events, and follow up with prospects and clients. Features include real-time reporting, automatic email follow-up, custom Sign-In Form branding, and more.
ShowingTime
ShowingTime helps streamline the scheduling process for real estate agents. The app’s features allow agents to easily manage their calendars, schedule appointments, and send reminders to clients, making it a reliable tool for organizing and executing successful open houses.
Top real estate apps for productivity
Clozio
Clozio helps real estate professionals manage their to-do lists and timelines from one place while keeping every transaction on track. It’s one of the top real estate apps that lets you track, manage, and complete your work from anywhere, so you can get more done and focus on other aspects of your business.
CamScanner
CamScanner lets you easily scan documents so you can stay efficient and productive even when you’re on the go. The app makes it simple to send scanned documents to clients, and you can synchronize the content among different devices so everyone has access to pertinent information.
Dotloop
This top-rated transaction management software helps agents, teams, and brokerages eliminate paperwork, collaborate seamlessly, and stay on top of their real estate transactions. It’s easy to create, share, eSign, and store documents with Dotloop, increasing productivity and compliance.
Trello
Trello’s flexibility and versatility in organizing tasks and projects make it one of the top real estate apps for productivity. Its visual board system allows real estate agents to easily prioritize and manage their to-do lists, deadlines, and collaborations with team members.
Dropbox
Dropbox makes it easy to save, access, and share your files from any device. It’s a great tool for backing up and syncing your documents, photos, and other files and securely keeping all of your information about properties, deals, and more in one place. You can even use it to scan and organize your files to increase your productivity.
Homesnap
Mentioned previously as a top app for open houses, Homesnap is also a great app for overall productivity because it provides agents with real-time MLS data, property information, and client communication tools in one easy-to-use app. The app’s features allow agents to quickly and efficiently research properties, keep track of client communication, and manage their time effectively.
Top real estate apps for safety
Real Safe Agent
Real Safe Agent is specifically designed to address the unique safety concerns faced by real estate agents. The app’s features, such as emergency alerts, automatic tracking of showing routes, and anonymous reporting of safety concerns, help ensure that agents can work confidently and safely in potentially risky situations.
FOREWARN
Forewarn is an easy-to-use app for quickly investigating a new lead for a showing. Just type in the individual’s phone number and Forewarn will pull up their background, verify their vehicle and property ownership status, identify their financial risk, and bring up their complete residential history.
SafeShowings
SafeShowings provides a secure platform for real estate agents to manage property showings and verify client identity. The app’s real-time check-in feature ensures that agents can track the location of clients during showings, and the secure platform helps prevent potential safety risks.
bSafe
A wide range of personal safety features that can benefit real estate agents working alone or in potentially dangerous situations make bSafe one of the top real estate apps for safety. The app’s SOS button, GPS tracking, and automatic alert features provide a sense of security and peace of mind for agents, allowing them to focus on their work without having to worry about their personal safety.
The best platform for real estate professionals
Of course, we’d be remiss if we didn’t mention our all-time favorite real estate design and marketing platform, Luxury Presence. We pride ourselves on developing innovative technology and services that work hard for the 7,000+ real estate agents who trust us with their business, including over 20 of the Wall Street Journal Top 100 agents and brokerages.
If you’re interested in anything from a beautiful new website design and branding services to expert SEO optimization and content marketing, we’re here to make it happen. See how Luxury Presence can help you grow your real estate business by scheduling a live demo today.
