By Katy Thielke Straser, Straser Silicon Valley Team at Compass
San Mateo County homes sold in a median of 11 days in August 2026, and 55.9% sold above asking. Numbers like that raise the questions, why here, why now.
My team and I built a section of our website around the answer, which is the AI boom. The page follows the money from funding rounds to the Peninsula towns where that wealth lands, then shows buyers and sellers what it means for their next move.
Your market has its own version of that story, and the same playbook works there. Here are six moves I'd borrow if I were starting in your market.
1. Name the force behind your market
Our page anchors on one idea. AI wealth is reshaping where people want to live. The statistics, neighborhoods, and blog posts all hang off it.
Your market has a force like that. It might be a hospital system hiring thousands of people, a university, a military base, a wave of remote workers, or a film studio. Pick the one that explains who is buying and why, and say it in a single sentence at the top of the page.
2. Pair the big numbers with the local ones
We show two sets of figures. The first covers the capital behind the trend, including a $65B funding round for Anthropic, 117% data center revenue growth at NVIDIA, and 82% growth at Google Cloud. The second is a local snapshot. San Mateo County's median single-family sold price rose 13.2% year over year, homes took a median of 11 days to sell, and 55.9% sold above asking.
The big number explains why the market moves. The local number tells a buyer what it means for them this month. Every local figure on our page carries a named source and a date, which is what makes a reader trust it. Do the same with yours.
3. Write for the moment a client's life changes
Our page features six posts dated September 25 through October 5, 2026. Five meet a reader at a specific turning point, such as a job offer from a big tech company, a tender offer, a possible IPO, or a stock position to diversify. A sixth covers bidding wars in Menlo Park.
Each title answers a question someone is typing the week it happens. Think about the turning points in your market. A relocation offer, a business sale, a retirement, or an inherited home are all moments when someone starts looking for an agent they trust.
4. Describe the buyer, not just the neighborhood
We cover six communities, and each description is built around the person who lives there. Atherton suits buyers who want near-total privacy. Menlo Park draws venture investors and executives who want walkability and Sand Hill Road access. Palo Alto draws founders, faculty, and families who want top schools. Woodside offers equestrian estates and forested privacy.
Try this for your top neighborhoods. Finish the sentence "This is where {type of buyer} lands, because {reason}." A reader who sees themselves in that sentence keeps reading.
5. Turn your access into the offer
Our team works within the Compass Sports & Entertainment Division, a private national network. For sellers, that means marketing to a pre-vetted audience. For buyers, it means off-market opportunities that never reach the MLS. Our clients' reviews add a second layer, often praising the concierge-style coordination of contractors, staging, repairs, and moves.
Think about what you have that other agents in your market lack. It could be a network, a niche specialty, or a vendor bench built over many closings. Say what it gets a client in plain terms, such as earlier access, a quieter sale, or one less thing to manage.
6. Offer more than one way in
Our page gives visitors a private inquiry form with options for buying, selling, investing, or area information. It also offers a newsletter for market updates, a link to schedule a call, and a phone number. Someone ready to talk today and someone still researching both have a next step.
Try it this week
Start small. Name your market's force in one sentence. Pick one turning point your clients go through. Write one post that pairs a national number with a local one, and cite both sources. That's a finished piece of content and the start of a cluster.
You can see how we put it together at strasersiliconvalley.com/ai-boom.
Katy Thielke Straser, Compass. Named a Top Luxury Team in the Nation by Inman in 2019 and 2024.
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