31 Best Real Estate Coaches in 2026

The best real estate coaches in 2026 share a common trait: they give agents a repeatable system for growing production, building teams, and running a real estate business with clarity instead of chaos. Whether you are a new agent looking for your first framework or a top producer ready to scale into team leadership, the right real estate coaching program can compress years of trial and error into months of focused progress. This guide breaks down 31 of the best real estate coaches across 10 categories so you can match your business stage, learning style, and goals to the coach who fits.

The demand for real estate coaching has never been higher. The International Coaching Federation’s Global Coaching Study found the profession saw a 54% increase in practitioners worldwide between 2019 and 2022. Forbes reported in March 2024 that coaching has “become a strategic necessity for companies aiming to cultivate a culture of excellence and adaptability.” That trend has only accelerated into 2026, as shifting commission structures, rising buyer expectations, and new technology adoption have made coaching a near-requirement for agents who want to stay competitive.

Key takeaways

• The 31 coaches on this list are organized into 10 categories, including new agent training, luxury market coaching, structured programs, lead generation, marketing, work-life balance, and real estate investing.
• Each coach profile includes a specialization, format, pricing tier, best-fit audience, and a differentiator so you can compare programs side by side.
• Most coaches on this list offer a free consultation call or introductory session, so you can evaluate fit before committing financially.
• Coaching delivers the strongest results when paired with accountability structures, a clear business plan, and consistent skill development between sessions.
• A comparison table at the top of this guide gives you a snapshot of all 31 coaches at a glance, including who each program is designed for.

How we selected these coaches

Every coach on this list was evaluated against a consistent set of criteria. No coach paid for placement, and the list is not ranked in order of preference within each category. Here is what we looked for:

• Years of active coaching experience: A minimum track record of coaching real estate professionals, not just selling courses.
• Published or publicly documented coaching methodology: The coach has a named system, framework, or curriculum that agents can evaluate before enrolling.
• Verifiable industry recognition: Awards, NAR features, speaking engagements at named events like Inman Connect or NAR NXT, or published books with verifiable sales records.
• Availability beyond a single brokerage: Programs are open to agents regardless of brokerage affiliation.
• Public program information: Pricing tiers, formats, and program details are accessible on the coach’s website or through a documented consultation process.
• Defined specialization: The coach focuses on at least one specific area of real estate practice rather than offering only generic advice.

Coaches are grouped into 10 categories based on their primary specialization. Some coaches could fit into more than one category. We placed each coach in the category that best reflects their strongest differentiator.

What to look for in a real estate coach in 2026

Choosing a real estate coach is a business decision, not a personality contest. The right coach for your business depends on three things: where you are now, where you want to go, and what specific gaps are holding you back. Here is a framework for evaluating any coaching program.

Mindset

Does the coach address the mental side of production? Agents who plateau often do so because of limiting beliefs about pricing, prospecting, or delegation. The best coaches in 2026 build mindset work into their programs rather than treating it as an afterthought.

Mechanics

Does the coach give you a system you can run? Look for named frameworks, scripts, daily schedules, and repeatable processes. A coach who only motivates without giving you a playbook will leave you inspired but stuck.

Metrics

Does the coach track your numbers? Accountability without measurement is just conversation. The strongest coaching programs in 2026 require agents to report on contacts made, appointments set, listings taken, and closings completed.

“Being a real estate agent is the jack of all hats that you’re wearing at all times.”

— Holly Meyer Lucas, Real Estate Agent

That reality is exactly why coaching matters. When you are responsible for prospecting, marketing, negotiating, managing transactions, and running a business simultaneously, a coach provides the structure and outside perspective that keeps you from getting buried in the day-to-day. Watch Glennda Baker explain how working with a real estate coach propelled her career forward:

All 31 real estate coaches at a glance

Use this comparison table to quickly identify which coaches match your business stage, preferred learning format, and budget. Detailed profiles for each coach follow below.

Coach	Specialization	Format	Price tier	Best for
Tim and Julie Harris	New agent foundations	1-on-1, group calls, podcast	$$ to $$$	New and mid-level agents
Brian Buffini	Business planning, referrals	Courses, events, 1-on-1	$$ to $$$	Agents at any level
Mike Ferry	Sales systems	Hybrid training/coaching, events	$$$ to $$$$	New to mid-level agents
Rob Vivian	Goal-specific training	1-on-1, boot camps	$$ to $$$	Canadian agents, new agents
Bernice Ross	Luxury market, women in leadership	Books, seminars, training products	$$ to $$$	Luxury agents, women leaders
Ken Goodfellow	Leadership, luxury teams	1-on-1, CEO coaching, team coaching	$$$ to $$$$	Team leaders, luxury agents
Dianna Kokoszka	High-performance agent development	1-on-1, seminars	$$$ to $$$$	Ambitious, high-volume agents
Tom Ferry	Tiered performance systems	Core/Elite/Team programs, online courses	$$$ to $$$$	Agents ready to scale
Brian Icenhower	Structured coaching, team building	1-on-1, online courses, summits	$$$ to $$$$	Agents and team leaders
Verl Workman	Systems for agents, teams, broker-owners	Coaching programs, webinars, training center	$$ to $$$	Broker-owners, team leaders
Craig Proctor	System-based marketing and sales	Webinars, platinum coaching, SuperConferences	$$$ to $$$$	Agents wanting a proven system
Richard Robbins	Strengths-based coaching	Live training, 1-on-1, online courses	$$$ to $$$$	Canadian agents, mid-level to top producers
Julie Youngblood	Habits and accountability	1-on-1, training videos, free tools	$ to $$	Agents building daily disciplines
Bradley K. Warren	Business planning, time management	1-on-1, workshops	$$ to $$$	Agents needing a concrete plan
James Houghtaling	Mindset, skills, consistency	1-on-1, platform speaking	$$ to $$$	Agents stuck at a production plateau
Ran Biderman	Business and personal growth	1-on-1, live online training	$$ to $$$	Agents wanting tough-love coaching
Carla Cross	Creative career development	Training programs, resources for trainers	$$ to $$$	Agents, trainers, and leaders
Vanda Martin	Income growth, client acquisition	1-on-1, video content	$$ to $$$	Agents focused on closing more deals
Tom Hopkins	Sales technique mastery	Virtual training, webinars, live events	$$ to $$$	Agents wanting tactical sales skills
Chirag Shah	Work-life balance	1-on-1, marketing courses	$$ to $$$	Compass agents, balance-focused agents
Candy Miles-Crocker	Transaction skills, confidence building	Online courses, video training, blog	$ to $$	Agents wanting practical transaction training
Dirk Zeller	Income growth with time freedom	Coaching programs, books, speaking	$$ to $$$	Agents seeking income and balance
Mike Stott	ICF-accredited coaching, time management	Group and private coaching	$$ to $$$	Agents wanting credentialed coaching
Steve Shull	Accountability, community	1-on-1, online courses, events	$$$ to $$$$	Top producers wanting peer accountability
Floyd Wickman	Values-based training	Live-streamed coaching, workshops, podcast	$$ to $$$	Agents motivated by community and values
Travis Robertson	Digital lead generation	Training sessions, academy program	$$$ to $$$$	Agents wanting consistent lead flow
Dr. Lee Davenport	Lead generation, technology adoption	1-on-1, courses, books	$$ to $$$	Agents at all levels
Joe Stumpf	Referral marketing	Membership, done-for-you marketing, coaching	$$ to $$$	Referral-focused agents
Ed Troxell	Video marketing	1-on-1, podcast, blog	$ to $$	Agents building a video brand
Alex Martinez and Ryan Zomorodi	Wholesaling, flipping	Online programs, blog, training videos	$$ to $$$	Agents and investors
Erin Helle	Real estate investment training	1-on-1 course, workbooks	$$ to $$$	New investors, agents diversifying income

Real estate coaches for new agents

If you are in your first two years of production, the right coach can give you a daily structure, a prospecting system, and the confidence to pick up the phone. These four coaches specialize in helping newer agents build a foundation that lasts.

Tim and Julie Harris

Known for: Personalized coaching for agents at every skill level

Specialization:

New agent development, prospecting fundamentals, business planning

Format:

Private coaching sessions, group calls, video content, podcast, free scripts and tools

Pricing tier:

$$ to $$$

Best for:

New agents who want hands-on guidance and agents looking for a daily podcast to stay sharp

Differentiator:

Coaching since 1998 (28 years as of 2026), with multiple bestselling books and frequent features in NAR publications

Tim and Julie Harris have been coaching real estate agents since 1998. They have written multiple bestselling books, spoken at major real estate events across the United States, and been featured in several National Association of Realtors publications. Their daily podcast is one of the most-downloaded real estate coaching podcasts in the industry, giving agents free access to scripts, market analysis, and prospecting strategies every weekday.

Brian Buffini

Known for: A full ecosystem of courses, coaching, and events

Specialization:

Business planning, referral systems, lead generation tactics, profit acceleration

Format:

1-on-1 coaching, leadership programs, training courses, live events, CEO interviews

Pricing tier:

$$ to $$$

Best for:

Agents at any level who want a structured path from new agent to top producer

Differentiator:

Buffini and Company is one of the largest real estate coaching organizations in North America, with the “100 Days to Greatness” course designed to give new agents a working system in just over three months

Buffini and Company is one of the most recognized real estate coaching organizations in the U.S. The programs focus on accountability, business planning, marketing, and accelerating sales. Beyond agent coaching, Buffini offers leadership programs, in-depth CEO interviews, regular speaking engagements, and live events across the country. The “100 Days to Greatness” course is specifically built for agents in their first year who need a step-by-step system to follow.

Mike Ferry

Known for: A hybrid training and coaching system built on a 21-point sales process

Specialization:

Sales systems, prospecting discipline, new agent foundations

Format:

1-on-1 coaching, new agent foundation training, leadership training, weekly group calls, conferences, retreats

Pricing tier:

$$$ to $$$$

Best for:

Agents who want a proven, numbers-driven sales system and are willing to commit to daily prospecting discipline

Differentiator:

Mike Ferry’s 21-point sales system has been in use for decades and is delivered through a training-coaching hybrid that combines skill-building with ongoing accountability

Mike Ferry has been a fixture in real estate sales training for decades. He is the founder of The Mike Ferry Organization and the father of Tom Ferry, who also appears on this list. His 21-point sales system is delivered through a hybrid program that pairs structured training with ongoing coaching. The organization offers new agent foundation training, leadership development, weekly group calls, and a library of free video and podcast content. Agents who prefer in-person learning can attend one of Ferry’s conferences and retreats held throughout the year.

Rob Vivian

Known for: Goal-specific training programs for Canadian and North American agents

Specialization:

Accountability, motivation, business fundamentals

Format:

1-on-1 training, scripts and dialogue boot camp, new agent coaching

Pricing tier:

$$ to $$$

Best for:

Canadian agents and new agents who want a structured, goal-driven approach

Differentiator:

Vivian’s method is built on six defined tenets: accountability, motivation, commitment, retention, information, and business fundamentals

Based in Ontario, Canada, Rob Vivian builds his coaching around six defined tenets: accountability, motivation, commitment, retention, information, and the fundamentals of business. Agents and brokers can register for programs that include 1-on-1 training, a scripts and dialogue boot camp, and new agent coaching. Vivian’s programs are particularly well-suited for agents in the Canadian market who want a coach familiar with Canadian real estate regulations and market dynamics.

Coaches for luxury and ambitious agents

Selling in the luxury market or pushing past a production ceiling requires a different kind of coaching. These three coaches work with agents who are already producing and want to move into higher price points, stronger leadership roles, or both.

Bernice Ross

Known for: Raising up women leaders in real estate

Specialization:

Luxury real estate, women in leadership, agent development

Format:

Books, training products, seminars, free tools

Pricing tier:

$$ to $$$

Best for:

Women agents in the luxury market and agents looking for a coach with deep publishing credentials

Differentiator:

Nationally syndicated columnist and author of multiple books on succeeding in real estate, with a specific focus on developing women leaders in the industry

Bernice Ross is a nationally syndicated columnist, author, real estate agent, speaker, and consultant who has published multiple books about succeeding in the real estate business. She specializes in luxury real estate and works to develop women leaders in the industry. You will find books, training products, free tools, and a list of her seminars and classes on her website. Ross is a strong fit for agents entering the luxury market who want guidance from someone with decades of experience at that price point.

Ken Goodfellow

Known for: Leadership-minded coaching in luxury real estate

Specialization:

Leadership skills, luxury real estate marketing, profit margin growth

Format:

1-on-1 coaching, CEO leadership coaching, luxury team coaching

Pricing tier:

$$$ to $$$$

Best for:

Team leaders and luxury agents who want to grow profit margins and build leadership capacity

Differentiator:

Goodfellow’s team of coaches spans the U.S. and Canada, with programs specifically designed for luxury team environments

Ken Goodfellow focuses on leadership development, luxury real estate marketing, and growing profit margins. His programs are designed to help agents become better organized, more confident, and more capable of removing the obstacles between them and their goals. With a team of coaches across the U.S. and Canada, Goodfellow offers 1-on-1 coaching, CEO leadership coaching, and luxury team coaching for agents who are ready to run their business like a company rather than a solo practice.

Dianna Kokoszka

Known for: Serving ambitious, high-volume agents

Specialization:

High-performance agent development, life coaching, fast-track growth

Format:

1-on-1 coaching worldwide, seminars, speaking engagements

Pricing tier:

$$$ to $$$$

Best for:

Agents already producing at a high level who want to break through to the next tier

Differentiator:

As the former CEO of training at Keller Williams, Kokoszka was the driving force behind developing the KW Mega Achievement Productivity Systems (MAPS) training curriculum before launching her independent coaching practice

Dianna Kokoszka was the driving force behind developing the KW Mega Achievement Productivity Systems (MAPS) training curriculum during her tenure as CEO of training at Keller Williams. She has since left Keller Williams to coach independently. Her current programs include fast-track direct coaching, coaching for established agents, and life coaching. She works 1-on-1 with real estate agents worldwide and speaks at seminars regularly. She is also the author of the bestselling book “Becoming More: You Can’t Get to Better Until You Get to Different,” which outlines success models and real-life applications.

Structured real estate coaching programs

Some agents do not need a single coach. They need a system with multiple tiers, clear progression milestones, and a community of peers working toward similar goals. These five coaching organizations offer structured real estate coaching programs designed to grow with you as your business scales.

“All this disruption in real estate comes back to client experience, and if you can build a curated client experience for your team, it’s going to help you scale.”

— Matt Breitenbach, Real Estate Agent

That insight captures why structured coaching programs matter in 2026. Scaling a real estate business requires systems that go beyond individual skill. The coaches in this section provide those systems.

Tom Ferry

Known for: Tiered coaching and a deep resource library

Specialization:

Performance systems, marketing, prospecting, recruiting

Format:

Core, Elite, and Team coaching programs, online self-guided courses, social media content

Pricing tier:

$$$ to $$$$

Best for:

Agents ready to scale who want a tiered system they can grow into over time

Differentiator:

Tom Ferry’s 8 Levels of Performance system provides a clear progression framework, and his social media presence gives agents free daily content between coaching sessions. He is the son of Mike Ferry, who also appears on this list.

Tom Ferry is one of the most widely followed real estate coaches in 2026. He is the son of Mike Ferry and has built his own coaching brand around the 8 Levels of Performance system, which maps the specific steps an agent can take to improve at each stage of their career. Agents choose from Core, Elite, and Team coaching programs, each targeting different production levels and goals. Ferry also produces online training programs for self-guided study on topics like marketing, prospecting, and recruiting. His social media channels deliver daily content that keeps agents engaged between sessions.

Brian Icenhower

Known for: Structured, individually-fitted coaching programs

Specialization:

Coaching, training systems, team building, online education

Format:

1-on-1 coaching, online courses, regional summits, blog with free video content

Pricing tier:

$$$ to $$$$

Best for:

Agents and team leaders who want a coaching program fitted to their specific goals with in-person summit access

Differentiator:

Icenhower started his real estate career in the 1990s as a top-producing agent and built ICC into a nationally recognized coaching and consulting organization that conducts regional summits throughout the year

Brian Icenhower started his real estate career in the 1990s as a top-producing agent. He built those years of production experience into Icenhower Coaching and Consulting (ICC), which offers coaching, training systems, and online courses fitted to each agent’s specific goals. The ICC website also has a blog with free video content and a store with e-books and social media templates. ICC conducts regional summits throughout the year, giving agents opportunities for in-person training and networking.

Verl Workman

Known for: Real estate coaching programs for agents, teams, and broker-owners

Specialization:

Building systems, adopting technology, growing productivity

Format:

Coaching programs for individual agents, teams, and broker-owners, plus free e-books, webinars, and a training center

Pricing tier:

$$ to $$$

Best for:

Broker-owners and team leaders who need systems that work across multiple agents

Differentiator:

Workman Success Systems is one of the few coaching organizations that offers distinct programs for individual agents, teams, and broker-owners under one roof

Verl Workman founded Workman Success Systems to provide a structured path for real estate professionals at every organizational level. The company offers coaching programs for individual agents, teams, and broker-owners, with a focus on building repeatable systems and adopting the right technology. Workman Success Systems also offers free e-books, webinars, and a training center with role-specific lessons.

Craig Proctor

Known for: A proprietary, system-based approach

Specialization:

Marketing systems, lead conversion, sales processes

Format:

Free weekly webinars, platinum coaching program (starting with a complimentary consultation), multi-hour SuperConference training events

Pricing tier:

$$$ to $$$$

Best for:

Agents who want a complete, system-based approach to marketing and sales rather than piecemeal advice

Differentiator:

Proctor was the youngest person ever named one of RE/MAX’s number-one agents worldwide, and his SuperConference events provide multi-hour deep dives into his complete system

Craig Proctor was the youngest person ever named one of RE/MAX’s number-one agents worldwide. He shares his methodology through free weekly webinars where agents can evaluate his strategies and tools before committing. For agents seeking deeper guidance, Proctor offers a platinum coaching program that begins with a complimentary consultation call. His multi-hour SuperConference training events provide a thorough walkthrough of his system for success.

Richard Robbins

Known for: Coaching built on your individual strengths

Specialization:

Strengths-based coaching, broker training, agent development

Format:

Live training groups, 1-on-1 coaching, two-day seminars, online courses

Pricing tier:

$$$ to $$$$

Best for:

Canadian agents and mid-level to top producers who want coaching that builds on what they already do well

Differentiator:

Robbins has been active in real estate since he was 24 and his company, Richard Robbins International, is one of the most recognized coaching brands in Canada

Richard Robbins has been active in real estate since he was 24. His coaching business, Richard Robbins International, fits each program to the agent’s specific strengths and needs. Once enrolled, agents can join live training groups with Robbins, 1-on-1 coaching sessions, and a two-day seminar. Online training courses are available for brokers and agents who prefer self-paced learning. Agents in or around Canada should look into the Masters Academy Conference held north of Toronto.

Skills-focused coaching

Sometimes you do not need a full coaching program. You need to fix a specific skill gap: time management, negotiation, daily habits, or mindset. These four coaches specialize in targeted skill development for real estate agents.

Julie Youngblood

Known for: Establishing habits for success

Specialization:

Daily habits, accountability, profit margin growth

Format:

1-on-1 coaching, training videos, free scripts, accountability trackers, open-house tips

Pricing tier:

$ to $$

Best for:

Agents who know what to do but struggle with doing it consistently

Differentiator:

Youngblood lays out her coaching across six defined areas: honesty, structure, learning new tools, leaving excuses behind, accountability, and analytics

Julie Youngblood’s coaching and consulting business offers training videos, tools, and resources to help real estate professionals grow their profit margins. She meets agents where they are in their journey, helping them build the skills and habits needed to produce at a higher level. Youngblood structures her coaching across six areas: honesty, structure, learning new tools, leaving excuses behind, accountability, and analytics. Her website offers free scripts, accountability trackers, and open-house tips. Not sure if 1-on-1 coaching is right for you? Book a free 30-minute consultation.

Bradley K. Warren

Known for: Concrete business plans with specific actions

Specialization:

Business planning, time management, negotiation, communication

Format:

1-on-1 coaching, workshops, free e-book on time management

Pricing tier:

$$ to $$$

Best for:

Agents who need a written business plan with specific daily, weekly, and monthly actions

Differentiator:

Warren has been coaching for more than three decades and is a certified The ONE Thing workshop leader, combining humor and audience participation into his training style

Bradley K. Warren has been coaching for more than three decades. He is a certified The ONE Thing workshop leader, and his training style leans on audience participation and humor. In his 1-on-1 coaching, Warren dedicates time to determining each client’s goals in order to build a specific business plan with concrete actions. Through coaching with Warren, agents work on time management, negotiation, and communication skills. He is also available for workshops and offers a free e-book on time management, which you can download from his website.

James Houghtaling

Known for: Mastering mindset, skills, and consistency

Specialization:

Mindset development, skill building, accountability

Format:

1-on-1 coaching, platform speaking

Pricing tier:

$$ to $$$

Best for:

Agents stuck at a production plateau who need to fix their thinking before fixing their tactics

Differentiator:

Houghtaling has spent more than two decades coaching real estate professionals and brings experience from both his own coaching company (founded in 2003) and years with the Mike Ferry Organization

James Houghtaling has spent more than two decades coaching and training real estate professionals. His three-step coaching process starts with getting your thinking right, then developing the skills you need, and finally building the accountability structures that keep you consistent. Houghtaling founded his own coaching company in 2003 before joining the Mike Ferry Organization as a 1-on-1 coach and platform speaker. He now coaches at Glover U Coaching, bringing that depth of experience to help agents develop a success-oriented mindset alongside practical skills.

Ran Biderman

Known for: Wide-ranging business and personal growth opportunities

Specialization:

Real estate sales coaching, life coaching, phone strategies, listing page creation, time management

Format:

1-on-1 coaching, live online training events

Pricing tier:

$$ to $$$

Best for:

Agents who respond well to direct, tough-love coaching and want to grow both personally and professionally

Differentiator:

Biderman has more than two decades of high-volume real estate sales experience and has founded multiple brokerages, giving him a practitioner’s perspective that many full-time coaches lack

Ran Biderman brings more than two decades of high-volume real estate sales experience to his coaching practice. He has founded multiple real estate brokerages and is known among his peers for his direct, tough-love approach. He offers coaching on several topics, from real estate business coaching to life coaching to specialized live online training events covering phone strategies, listing page creation, and time management. Agents who want to evaluate Biderman’s approach can book a complimentary 1-on-1 session through his website.

Most engaging real estate coaches

Coaching only works if you stay engaged. These three coaches are known for their presentation skills, creative teaching methods, and ability to hold an agent’s attention through content that is both educational and entertaining.

Carla Cross

Known for: A creative approach to career development

Specialization:

Career development, training for trainers, leadership development

Format:

Training programs, resources for agents, trainers, and leaders

Pricing tier:

$$ to $$$

Best for:

Agents, trainers, and leaders who want a creative, non-traditional coaching style

Differentiator:

Cross was named one of the 50 most influential women in real estate in a Stefan Swanepoel Trends Report and draws on her background as a professional musician to bring a creative lens to real estate coaching

Carla Cross brings a background as a professional musician, a top-producing agent, and an author to her coaching practice. She was named one of the 50 most influential women in real estate in a Stefan Swanepoel Trends Report. Cross draws on her creative past to help clients look at challenges and opportunities through a different lens. Her training programs and resources are designed for agents at all experience levels, fellow trainers, and leaders.

Vanda Martin

Known for: Energetic, motivational coaching with a strong video presence

Specialization:

Income growth, client acquisition, deal closing

Format:

1-on-1 coaching, Instagram video content, YouTube channel with agent interviews and podcast episodes

Pricing tier:

$$ to $$$

Best for:

Agents who want a high-energy coach and prefer to consume content through short-form video

Differentiator:

Martin’s Instagram and YouTube presence gives agents a daily stream of free, motivational real estate content alongside her paid coaching programs

Vanda Martin is a high-energy real estate coach who helps agents grow their income and client base. She creates engaging, motivational real estate videos on Instagram. Her YouTube channel features more in-depth content, including agent interviews, podcast episodes, and “Ask Coach V” conversations. She also offers 1-on-1 coaching sessions focused on helping agents close more deals and grow their income.

Tom Hopkins

Known for: Strengthening sales techniques

Specialization:

Sales techniques, negotiation, trust building

Format:

Virtual training sessions, webinars, live presentations, online training options

Pricing tier:

$$ to $$$

Best for:

Agents who want tactical, how-to sales training rather than motivational content

Differentiator:

Hopkins has been active as a real estate coach and motivational speaker since 1976 (50 years as of 2026), has authored 18 books, and has hosted hundreds of seminars and presentations

Tom Hopkins has been active as a real estate coach and motivational speaker since 1976. That is 50 years of teaching agents how to sell. He is the author of 18 books and has hosted hundreds of seminars and presentations. Hopkins is the real estate coach for agents looking for how-to strategies rather than motivational hype. His virtual training sessions mirror real-world experiences, providing step-by-step guidance on negotiation, trust building, and sales. His website features online training options, virtual webinars, and dates for his live presentations.

Coaches focused on work-life balance

Burnout is one of the biggest threats to a real estate career. These four coaches help agents build businesses that produce strong income without requiring 80-hour weeks. If you are working harder than ever but not seeing proportional results, this category is for you.

Chirag Shah

Known for: Coaching with a focus on work-life balance

Specialization:

Work-life balance, business growth without burnout

Format:

1-on-1 coaching, six-week real estate marketing course

Pricing tier:

$$ to $$$

Best for:

Compass agents and any agent who wants to build a thriving business without sacrificing personal life

Differentiator:

Shah is a former agent, broker, and director of coaching and training for Compass, giving him direct experience with the systems and challenges Compass agents face

Chirag Shah specializes in helping agents live a life they love and run a business that thrives, without compromising either priority. As a former agent, broker, and director of coaching and training for Compass, Shah brings direct experience with the systems and challenges agents face inside a large brokerage. His website, Chirag Shah Coaching, offers 1-on-1 coaching and a six-week in-depth real estate marketing course.

Candy Miles-Crocker

Known for: Bringing more fun into your business life

Specialization:

Transaction skills, confidence building, business endurance

Format:

Online courses (including free options), video training, free templates, blog

Pricing tier:

$ to $$

Best for:

Agents who want practical, transaction-level training from someone who is still actively selling

Differentiator:

Miles-Crocker is one of the few coaches on this list who is still an active agent, which means her advice is grounded in current market conditions rather than past experience alone

Candy Miles-Crocker is one of the few coaches on this list who is still an active agent. She founded the Real-Life Real Estate Training program to help agents build strong businesses that endure difficult market conditions. Her down-to-earth approach gives clients the tools needed to build confidence, not just by guiding them through what it takes to complete a successful transaction but by teaching them how to do it. Miles-Crocker’s website features individually priced online courses (including free options), video training, free templates, and an informative blog.

Dirk Zeller

Known for: Increasing both your income and your time off

Specialization:

Income growth, time freedom, balanced business design

Format:

Coaching programs, books, motivational speaking

Pricing tier:

$$ to $$$

Best for:

Agents who want to earn more while working fewer hours

Differentiator:

Zeller’s company, Real Estate Champions, is built on the premise that income growth and time freedom are not mutually exclusive

Dirk Zeller has been a real estate agent and investor for decades. He shares his knowledge as a motivational speaker and author of numerous articles and books about the real estate industry. Zeller’s company, Real Estate Champions, teaches agents to use their talents to increase their income while also finding success through a more balanced life. His programs are designed for agents who feel trapped in a cycle of working more hours for marginal gains.

Mike Stott

Known for: ICF-accredited coaching with a personal touch

Specialization:

Work-life balance, time management, ICF-accredited coaching

Format:

Group coaching, private coaching (part-time, full-time, and quarterly sessions), specialized courses

Pricing tier:

$$ to $$$

Best for:

Agents who want coaching from an ICF-accredited team with formal coaching credentials

Differentiator:

Stott has been a licensed broker since the 1980s and a coach since 2006, and his team holds International Coaching Federation accreditation

Mike Stott has been a licensed broker since the 1980s and a coach since 2006. He and his wife, Donna, offer group coaching and private coaching plans available as part-time, full-time, and quarterly sessions. Their team holds International Coaching Federation (ICF) accreditation, which sets a formal standard for coaching methodology and ethics. Stott also provides specialized courses on work-life balance and time management.

Best for accountability and community

Some agents do not need more information. They need someone to hold them accountable and a community of peers who are doing the work alongside them. These two coaches build their programs around accountability structures and group support.

Steve Shull

Known for: Accountability and community support

Specialization:

Accountability coaching, community-based support, business systems

Format:

Accountability calls, 1-on-1 coaching, self-guided online courses, podcasts, in-person conferences, live online boot camps

Pricing tier:

$$$ to $$$$

Best for:

Top producers who want peer-level accountability and a structured community

Differentiator:

Shull brings experience from both finance and residential real estate, giving him a financial discipline perspective that most real estate coaches lack

Steve Shull is the founder of Performance Coaching and has experience with both finance and residential real estate. He offers accountability calls, 1-on-1 coaching, self-guided online courses, and podcasts. Performance Coaching also hosts in-person conferences and live online boot camps. Shull’s finance background gives his coaching a financial discipline angle that is uncommon among real estate trainers.

Floyd Wickman

Known for: Multi-format training built on core values

Specialization:

Values-based training, accountability, community building

Format:

Live-streamed coaching, digital coaching, 1-on-1 memberships, accountability check-ins, training workshops, podcast, resource center

Pricing tier:

$$ to $$$

Best for:

Agents who connect with a “get by giving” philosophy and want a values-driven coaching community

Differentiator:

Wickman entered real estate after a military career and built his coaching business on a “get by giving” philosophy, with a resource center that includes marketing materials and time management tools

Floyd Wickman entered the real estate business after a career in the military. He built not only a strong client base but also the skills he would later use to develop his coaching business. At R Squared Coaching, Wickman’s team of experienced coaches offers live-streamed and digital coaching options. The company features 1-on-1 coaching memberships, accountability check-ins, training workshops, a real estate coaching podcast, and a resource center with marketing materials and time management tools.

Lead generation-focused coaching

If your pipeline is inconsistent, you do not have a closing problem. You have a lead generation problem. These two coaches specialize in helping agents build a steady flow of qualified leads using modern strategies and technology.

Travis Robertson

Known for: Modern approaches to lead generation

Specialization:

Digital lead generation, trend spotting, market opportunity capture

Format:

Training sessions on lead generation tools, High-Performance Agent Academy (three-stage program)

Pricing tier:

$$$ to $$$$

Best for:

Agents who want a consistent, modern lead flow and are willing to invest in digital strategies

Differentiator:

Robertson’s Don’t Settle Group is built on the premise that agents need modern digital lead generation systems, not just referral-based approaches

Travis Robertson positions himself as adept at spotting trends and capitalizing on current market opportunities. His real estate coaching company, the Don’t Settle Group, works under the premise that agents need modern approaches to digital lead generation. Agents can start with a training session on lead generation tools or enroll in the High-Performance Agent Academy, a three-stage program designed to help you establish a consistent lead flow.

Dr. Lee Davenport

Known for: Strategy-based lead generation plans

Specialization:

Lead generation, technology adoption, brokerage management

Format:

Books, downloadable content, videos, 1-on-1 strategy calls, courses

Pricing tier:

$$ to $$$

Best for:

Agents at all skill levels who want a lead generation plan that incorporates new and emerging technologies

Differentiator:

Dr. Davenport holds a doctoral degree and brings an academic rigor to her coaching that sets her apart from coaches who rely solely on personal production experience

From brokerage management to motivational speaking, Dr. Lee Davenport is one of the industry’s most recognized real estate trainers. Her coaching helps turn agents into top producers by mastering lead generation and adopting new technologies. Davenport offers resources for agents at all skill levels, including books, downloadable content, videos, 1-on-1 strategy calls, and courses from her website. She also offers a complimentary 15-minute introductory chat for agents who want to evaluate fit before committing.

Marketing-focused coaching

Your marketing is either working for you or it is not working at all. These two coaches specialize in helping agents build marketing systems that generate leads and reinforce their brand, whether through referrals, social media, or video content.

Joe Stumpf

Known for: Done-for-you marketing made easy

Specialization:

Referral marketing, done-for-you social media, mailing materials, accountability coaching

Format:

All-access membership to By Referral Only, BroVance advanced coaching group, DONE Marketing Agency

Pricing tier:

$$ to $$$

Best for:

Agents who want a referral-based business model with marketing materials created for them

Differentiator:

By Referral Only provides done-for-you social media and mailing materials as part of membership, reducing the marketing workload agents face between coaching sessions

Joe Stumpf and his company, By Referral Only, set out to make real estate marketing easier for agents. All-access membership provides training content, done-for-you social media and mailing materials, community access, and accountability coaching. Agents can also check out membership options for BroVance, the Stumpf-led advanced coaching group, and DONE Marketing Agency, a more hands-on marketing system for agents who want their marketing fully managed.

Ed Troxell

Known for: A video marketing approach to real estate success

Specialization:

Video marketing, organic lead generation, online brand building

Format:

1-on-1 coaching, blog, podcast, newsletter, “Vibe Check Call” consultation

Pricing tier:

$ to $$

Best for:

Agents who want to build their brand through video content and organic reach

Differentiator:

Troxell specializes specifically in video marketing for real estate, teaching agents how to generate leads through video content rather than paid advertising

Ed Troxell is an online business coach and marketing specialist who helps agents market themselves through video content. His coaching programs provide ongoing accountability and support as agents build their video presence. Troxell’s approach focuses on organic lead generation, teaching agents how to harness the power of video content to attract clients. Troxell’s website features free resources including a blog, podcast, newsletter, and a “Vibe Check Call” sign-up to help you figure out where to begin.

Coaches in real estate investing

Not every agent wants to stay on the brokerage side of real estate. These two coaches help agents and entrepreneurs build income through real estate investing, wholesaling, and flipping.

Alex Martinez and Ryan Zomorodi

Known for: Real estate wholesaling and flipping

Specialization:

Wholesaling, house flipping, real estate investing

Format:

Immersive online programs, blog content, free training video

Pricing tier:

$$ to $$$

Best for:

Agents and entrepreneurs who want to add wholesaling or flipping to their income streams

Differentiator:

CEO Martinez brings experience managing a real estate development team and running an investment firm, while COO Zomorodi has worked as a private money lender, investor, agent, property manager, and developer

Alex Martinez and Ryan Zomorodi are the cofounders of Real Estate Skills. Martinez established his real estate career by managing a development team, starting an investment firm, and mentoring undergraduate students. Zomorodi worked as a private money lender, real estate investor, agent, property manager, and developer. Real Estate Skills offers resources and immersive programs focusing on house flipping, investing, and wholesaling. Agents and entrepreneurs can check out the website for blog content, resources, and a free training video.

Erin Helle

Known for: Real estate investment training for newcomers

Specialization:

Real estate investment, flipping, portfolio building

Format:

1-on-1 investment course, Flipping 101 course, planner and workbook bundle, lifetime access to tools and worksheets

Pricing tier:

$$ to $$$

Best for:

New investors and agents who want to diversify their income through real estate investment

Differentiator:

Helle built her investment portfolio and coaching business from the ground up after transitioning from the Army, and her course enrollment includes lifetime access to tools, trackers, and worksheets

Erin Helle started her real estate coaching work from the ground up after transitioning from the Army. With a well-rounded strategy and a strong investment portfolio, she continues to help agents diversify their real estate business through investing. Helle’s 1-on-1 real estate investment course can be purchased as a bundle that includes her Flipping 101 course, a planner, and a workbook. Course enrollment includes lifetime access to tools, trackers, and worksheets.

Additional resources for real estate agents in 2026

Working with a real estate coach is one of the strongest moves you can make. But coaching works even better when you supplement it with additional learning channels that fit your schedule and style. Here are three ways to keep growing between coaching sessions.

Podcasts and audio content

Make your commute or workout time more productive by tuning into real estate coaching podcasts. Strong options include Joe Fairless’ “The Best Ever Show” and Aaron Amuchastegui’s “Real Estate Rockstars.” Most coaches on this list also distribute their content through Spotify, Apple Podcasts, and YouTube.

Digital learning platforms

Many coaches and educational institutions offer online training programs and digital resources. Programs like Negotiation Mastery from Harvard Business School Online and Real Estate Agent Training by Icenhower Coaching and Consulting provide on-demand access to coaching content. These platforms typically include video libraries, downloadable resources, and interactive training modules you can complete at your own pace.

Conferences and live events

In-person events offer the chance to learn from multiple coaches while networking with fellow agents. Major events in 2026 include Inman Connect, RETCON, and NAR NXT. These events feature training sessions, breakout workshops, and networking opportunities. Some conferences also allow you to complete continuing education requirements. The most successful agents combine multiple learning approaches. Start with one or two methods that fit your schedule and learning style, then expand as you identify what works best for your business.