As of 2026, blockchain technology has moved from theoretical promise to active deployment across the real estate industry.
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Kate Evans is a content marketing strategist at Luxury Presence, the leading growth platform for high-performing real estate professionals. She develops data-driven editorial content and supports SEO strategy and brand voice frameworks that help agents attract qualified leads and establish market authority. Her published work covers topics including CRM strategy, social media marketing, and digital growth, supporting thousands of agents in scaling their businesses through modern marketing.
Published by Katherine Evans
Meet our Talent Network
As of 2026, 97% of homebuyers use the internet during their home search, and the phrases they type into Google, ChatGPT, and Perplexity determine which agents they find first.
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Creating a professional real estate agent resume is one of the most direct ways to stand out in a crowded field. In 2026, with over 1.
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A real estate sales funnel is the system that turns strangers into leads, leads into appointments, and appointments into closed deals. In 2026, agents who rely on random prospecting instead of a repeatable funnel are leaving money and time on the table.
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Whether you are a seasoned agent or new to the industry, a well-structured marketing plan supported by the right real estate marketing tools is the difference between consistent growth and stalled momentum in 2026.
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Before joining Luxury Presence, I spent years building a personal brand on TikTok, creating luxury real estate content across Los Angeles. In my role as Senior Marketing Manager for Social Media, I've made successful posts across every major platform.
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The best real estate marketing materials in 2026 are the ones that work together as a system: a professional website, listing presentations, single property websites, video, social media content, email campaigns, digital ads, print collateral, market reports, client testimonials, press features,…
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Real estate email marketing is one of the highest-return channels available to agents in 2026, but only if you know how to read the numbers behind every send.
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Use your social content to elevate your brand and share your knowledge. In 2026, real estate agents who show up consistently on social media are the ones getting calls, referrals, and signed listings. But if you are like most agents, you already know social media matters.
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