Kate Evans

woman sitting at white desk in front of notebook, sipping a cup of tea showing and example of how to invest in yourself

In an industry where real estate agents often wear multiple hats — marketer, negotiator, financial advisor, therapist — it’s easy to become overwhelmed and …

Image of a laptop screen with website analytics on it in an office

Website analytics are crucial to success in real estate. Establish a baseline understanding of what each metric tells you, which will help you create …

desk with jewelry, a camera and a social media content calendar headlined with "this week"

With the majority of potential buyers and sellers turning to the internet to search for properties and agents, the role of social media in …

a real estate agent sits at a wooden desk working on lead nurturing emails to send to prospects

The ability to nurture leads is what differentiates successful agents from those who struggle with stagnant pipelines. Email offers a powerful, cost-effective means to …

real estate agent shaking hands with past client who just provided a referral

As any seasoned real estate professional knows, trust is the cornerstone of our industry. While expertise and dedication are critical, authentic endorsements from satisfied …

A real estate agent sits with clients pointing to a tablet with a stylus, demonstrating a client-centric approach

While market knowledge and negotiation skills are important, the key to long-term success lies in developing a client-centric approach to your real estate business …

Aerial view of wide street in Rodondo Beach lined with palm trees as a metaphor for the road ahead in terms of how to become a real estate agent in california

If you’re looking for a career that offers unlimited income potential, work-from-anywhere flexibility, and the opportunity to let your people skills shine, real estate …

Two real estate agents sit facing each other in front of a floor to ceiling window, representing dual agency

In today’s complex real estate industry, dual agency stands as one of the most debated practices among professionals and regulatory bodies. While it offers …

A teacher stands in front of a whiteboard instructing students on how to become a real estate agent

Embarking on a career as a real estate agent can be both exciting and rewarding, offering the potential for a flexible work schedule, substantial …

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