In real estate, clients don’t just want a knowledgeable agent; they want someone they recognize, trust, and remember.

Tricia Lee is widely recognized as the “honorary mayor of Brooklyn.” Her career has been defined by a deep connection to the borough, a relentless focus on branding, and a commitment to showing up authentically in every interaction.

Your target audience is already looking for real estate information online, which is why your business has to find a way to stand out. One major way to improve your online presence is by incorporating top real estate keywords in your content.

Getting ready for tomorrow’s real estate market The real estate market is poised for change. After years of elevated interest rates and limited transactions, signs of recovery are appearing.

AI is no longer optional: why top real estate agents are embracing agentic AI At today’s Tom Ferry Summit in Dallas, Jason Pantana’s session “Top 10 AI Marketing Automations to Save You Time” highlighted the urgency of adopting AI in real estate.

Luxury Presence, the leading AI marketing platform for real estate agents, today announced it has surpassed $75M in annual recurring revenue (ARR), expanded its investment in AI product and engineering teams by 300% since January 2025, and added high-profile leaders, including Kyle Scott, former…

The real estate industry is undergoing a seismic shift. Technology is transforming every aspect of the business, from marketing and client engagement to property management and transaction processes. The gap between early adopters and those slow to change is already visible.

The real estate industry is changing fast, and building a sustainable business requires more than a strong reputation. Scaling your network is about putting systems in place so opportunities come to you consistently.

Aaron Kirman has built one of the most powerful names in luxury real estate. Founder of Christie’s International Real Estate Southern California and a veteran of more than $23 billion in sales, his story might appear polished, almost predetermined.