First impressions matter when it comes to selling a house. So an eye-catching open house sign is key to hosting a successful open house event. You can attract people to the property by ensuring the sign is visible, visually appealing, and clearly communicates how to find the property. Read on to learn how to get the most out of your open house sign.
The importance of an open house sign
Open house events provide much-needed visibility to bring potential buyers to sellers’ doorsteps. Hosting open houses is a helpful tool to keep the offers flowing for your seller clients in this highly competitive market. Here are some reasons you should create an open house sign for the event:
Set your listing apart from the rest
While reviewing tons of pictures online can give potential buyers an idea of your listing, nothing is better than visiting the house in person. Among the many marketing tactics you should implement to promote your listing successfully, an open house sign is a great way to entice more people to visit the house.
Eases seller tensions
Having multiple prospective buyers in your house provides a perfect opportunity to interact with them while they take a casual tour of the house. It allows you and the seller a relaxed time to understand the interest in the house and ways they can showcase it better.
Reduce marketing costs
When you display open house signs, you get more eyes on your home quickly. In addition, it lets you skip weeks of showing your property to people, as these one-day events optimize the audience.
Share additional amenities
Having people in the house allows them to fully appreciate the amenities it provides. In addition, it will enable you to share the restaurants, grocery stores, and schools in the area. Also, consider providing printed takeaways to give the open house attendees the information with additional details.
Designing an effective sign
There’s no such thing as a perfect open house sign, but these tips can help you make a well-designed sign to get people through the door.
- Keep it simple: Too much information on your sign will make it look cluttered and confusing. Stick to the basics like your address, open house date and time, and contact information. You can consider other real estate marketing materials, such as brochures and newsletters, to share current market trends, updates, and property listings with the clients.
- Make it visible: First, consider the size and shape of your open-house sign. It should be big enough to be seen from the street but not so big that it’s obtrusive. Use clear, easy-to-read font sizes and colors. Avoid using all caps, as this can be difficult to read from a distance.
- Use high-quality materials: Cheap or flimsy signs will look low-quality and unprofessional. Instead, invest in a well-made sign that will enhance the elements and last for several open houses. Pick something that makes potential buyers feel it’s worth it to tour your property listing. For example, you can incorporate various open house signs, such as yard signs, feature signs, banners, and more, to promote your open house.
- Add some flair: You want your sign to stand out from the rest. Use an eye-catching design or color scheme, or add a photo or graphic to grab attention. High-quality graphics and designs play a vital role in making a high-quality sign. You can hire a professional graphic designer to help you mix colors and fonts while balancing the different sign elements.
- Focus on the location: Where you put your sign is essential for visibility and drawing attention to your houses. It is as important as the format or design of the open house sign. Place a couple in various spots in front of the house to attract neighbors to the event. In addition, place some signs on the street corners and busy roads to attract potential buyers. Consider changing the sign per the location to ensure drivers can read it without slowing down.
- Turn everyday objects into advertisements: You can add uniqueness and grab attention by placing your signs on various objects, like an antique bike. Also, invest in items like snack bags or water bottles with your information to help them remember you and the property.
- Include your information: Include your mobile number, email address, and pertinent contact information so potential buyers can contact you for any queries.
Consider your timing to make your open house signs as effective as possible. Install the signs before the open house date for more visibility. Also, once the house is under contract, pending, or sold, be sure to advertise that information, as well, to keep people up-to-date. Also, some cities have stringent regulations on the placement of signs. Avoid homeowner associations getting rid of your signs by being mindful of the rules.
Conclusion
Open house signs are necessary when it comes to selling houses. Incorporating these tips will surely grab people’s attention and have them gravitate to your open house.
