Viral videos are social media’s holy grail, boosting exposure and enhancing brand recognition. But going viral is challenging, especially if you don’t have the right strategy. At Luxury Presence, we’ve worked with some of the most viral real estate professionals on the internet. In this guide, we’ll explain the essentials of viral videos, tips for making them, and explore 10 inspiring examples.
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How to create a viral real estate video
Develop a viral-worthy concept
To create a viral real estate video, start by identifying your target audience using the PFDD framework to understand their pain, fears, dreams, and desires. Focus on topics and content that appeal to the high-net-worth individuals you aim to reach.
Next, dive into digital culture. Spend time on key social media platforms to see what your audience likes and shares. This insight will help you align with their interests and preferences.
Then, use this inspiration to create compelling stories. Remember to aim to create an emotional bond, as this is the key to boosting shareability and views on social media.
Here are some examples of real estate video concepts that are engineered to go viral:
- Authentic anecdotes: Share real-life success stories of clients who found their dream homes. This not only adds a personal touch but also makes your content relatable.
- Property tours: If you have a unique luxury listing in your arsenal, use it to showcase the opulence of high-end real estate. Due to their eye-catching nature, these videos often go viral. Plus, when paired with surprising story elements or editing, you can make them even more compelling.
- Timely topics: By posting about events, news, or trends related to the luxury lifestyle you sell, you may be able to redirect trending interest to your own accounts or posts.
Produce high-quality content
You certainly don’t have to be a professional videographer to produce a viral real estate video, but you do want your content to be well-made. Below, we’ve outlined some steps you can follow to ensure your content stands out.
- Invest wisely in equipment: Creating viral real estate videos is much easier when you have access to quality equipment. Opt for a camera that promises both high-resolution footage and durability. Stabilizers and microphones can also make a huge difference in quality.
- Master the art of lighting: Natural light is your best friend for authenticity, but don’t shy away from investing in a basic ring light to eliminate unwanted shadows. This will allow you to capture quality footage both indoors and outdoors.
- Use editing software: Leverage tools like Adobe Premiere Pro or Final Cut Pro for their extensive features that can elevate your viral real estate videos with effects, transitions, and color grading.
- Drone footage for breathtaking views: Incorporate drone footage for a fresh perspective. Before you decide to purchase equipment, though, ensure it’s legal and safe to use in the way you intend.
- Eye-catching thumbnails: Because your thumbnail is the first impression viewers see before clicking the play button on your video, you need to make it count by creating an image that looks professional, helps you stand out online, and makes people want to watch. You can take a screenshot from the video itself and use that to craft compelling thumbnails using Canva or Adobe Spark.
- Create smart hooks: Begin your video with a question or a bold statement. This hook should resonate with your audience’s curiosity or challenges, encouraging them to watch more.
- Don’t forget captions: Captions make your videos more engaging for a few key reasons. Viewers can watch with their sound off, and the content is more accessible to those with auditory impairments and those whose first language is not English.
Promote and share your video
Creating a standout video is just the beginning. To catapult it into viral territory, follow these best practices:
- Platform-specific durations: Each social network has unique preferences regarding video run times. Trim yours to match: 60 seconds for Instagram, 30 seconds for Twitter/X, and 8 minutes for YouTube.
- Calls to action: Engage your audience by directly addressing them in videos and captions. Encourage them to share their thoughts, comment, and interact.
- Influencer collaboration: Build a relationship with influencers by commenting on their posts with genuine insights. Later, when you reach out to invite them to collaborate on a project, you’ll have a greater chance of success.
- Email marketing: Use the email addresses in your database to get content out to a wider audience. To help your real estate videos reach even more people by email, add language to your newsletter that encourages recipients to forward the content to their network.
- SEO optimization: Search engine optimization guides viewers to your video. Use tools like Google Keyword Planner to find terms for which your audience is likely searching. Once you’ve got a list, use these keywords in your title, description, and tags.
- Social media teasers: Before launching your video, create anticipation with sneak peeks and behind-the-scenes content on your social media channels. This builds excitement and draws viewers in from various platforms.
- Video transcripts: Include a transcript of your video to increase accessibility and SEO. This not only makes your content more accessible but also searchable, capturing a wider audience.
- Sharing settings: A video needs engaging content and easy sharing options to go viral. Utilize social platforms that make reposting simple and check your video’s privacy settings to enable sharing.
10 viral real estate videos to inspire you
Need a little inspiration before getting started? Have a look at these 10 great examples of viral real estate videos.
1. This fast-paced reel from Peter Torkan
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This viral real estate video received more than 300,000 likes thanks in part to a popular song that instantly grabs attention. Its rapid pace and creative camera angles captivate those with short attention spans, preventing them from scrolling past. The caption boosts engagement by inviting viewers to “Describe this house with one emoji 😱.”
2. This cinematic short from Luxury Listings
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Like many Luxury Listing reels, this video mesmerizes with its cinematic style, pairing perfect music with features like a dreamy bubble bath and epic views. The caption encourages followers to tag their plus-one. Overall, it’s a great example of how real estate pros can create a unique brand and style without showing their faces.’
3. This personal clip from Glennda Baker
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We’re continually mesmerized by how Glennda’s unique style of avoiding direct eye contact with the camera pulls viewers in mid-conversation. The semi-retro lighting and colors also catch the eye. Two other important elements contributing to the virality of this particular video are the fact that she’s tackling a topical issue and effectively promoting the video on TikTok and YouTube.
4. This luxury walkthrough from Erik Conover
This viral real estate video grabbed viewers’ attention with a unique and entertaining virtual tour of a $50 million property in Texas, mixing humor with stunning visuals. Its success comes from its engaging presentation, showcasing the property’s features in a way that stands out in the crowded real estate market. This highlights the impact of creative marketing in attracting a wide audience.
5. This upbeat home tour from TIG Homes
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Posted on Holly Smith and Cristina Ingram’s joint real estate Instagram account, this is a quick, fun video set to catchy, upbeat music. One key aspect is how the video slows down in important areas of the house and speeds up in the hallways. Similarly, the caption is brief and on-trend, leading to contact information that makes it easy to get in touch.
6. This on-trend clip from Rigo Guzman
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This video showcases Rigo’s playful personality using a comedic viral audio clip. The copy in his post highlights his style, design eye, and listing quality. He also poses an engaging question, prompting commenters to inquire about the featured decor.
7. This conversation starter from Austyn Scott
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This video grabs attention with another commentator’s strong, somewhat contentious opinion. By leveraging the voiceover from a trending video and agreeing with the hot take in her caption, Austyn sparked a lot of engagement in the comments. It’s a bold strategy, but Austyn embraces it. She also includes closed captions, making the video more accessible.
8. This captivating video from Ryan Serhant with 19+ million views
This video captivated audiences worldwide, showcasing a stunning $150 million property with breathtaking visuals. Its success hinges on high-quality cinematic footage paired with an engaging narrative enhanced by sleek and seamless editing. These elements created a share-worthy masterpiece that resonated with viewers.
9. This helpful reel from Thach Nguyen
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With an engaging hook, Thach Nguyen instantly grabs consumers’ attention. His video is concise yet packed with useful, step-by-step information. The caption is brief, clearly summarizing what you’ll learn. As the video’s star, Thach connects with viewers and positions himself as a trusted expert.
10. This NYC POV tour from Omer Labock
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In this NYC rental walkthrough, Omer enthusiastically showcases the unit’s size, ample storage, high ceilings, and private outdoor space. He concludes by revealing the rental price, appealing to potential renters but also sparking comparisons with housing costs in other regions.
Break the internet with Luxury Presence
Having your video go viral can greatly impact your real estate business. But to capitalize on the strategies we’ve shared here, it’s incredibly helpful to have a strong brand that you can leverage. If you’re looking to boost your brand and create engaging content, our knowledgeable team is here to help. Book a free strategy call to begin.
