33 Must-Have Real Estate Email Templates for 2025

Email marketing remains one of the most effective ways for real estate professionals to generate and nurture leads, maintain client relationships, and drive conversions. But crafting the perfect message for every situation can be time-consuming.

That’s where real estate email templates come in. With pre-written, customizable messages, agents can streamline their marketing efforts while ensuring consistency and professionalism. In this guide, we’ll explore 33 must-have real estate email templates for 2025, covering everything from lead follow-ups to listing announcements — helping you stay ahead in a competitive market.

What is a real estate marketing email and how can it benefit your business?

A real estate marketing email is a strategic communication sent to prospects, clients, or past customers with the goal of building relationships, providing value, and driving action. These emails can range from property updates and open house invitations to market reports and follow-up messages.

The benefits of real estate email marketing include:

• Efficiency: Automation in email marketing tools makes it possible to scale  communication while maintaining a personal touch.
• Lead nurturing: It makes it possible to stay in front of potential clients throughout their buying or selling journey.
• High ROI: Email marketing consistently delivers one of the highest returns on investment compared to other digital marketing strategies.
• Stronger relationships: Regular touchpoints help keep your brand top of mind for leads and past clients.

How to incorporate real estate email templates into your marketing strategy

Using real estate email marketing templates effectively requires more than just copying and pasting text. To truly maximize their potential, agents should integrate them into their customer relationship management (CRM) system or email marketing platform for seamless automation and personalization. Here’s how:

• Load templates into your CRM for lead nurturing: Many real estate CRMs, such as Follow Up Boss, HubSpot, and LionDesk, allow agents to store and automate email templates for different stages of the client journey. For example, when a new lead inquires about a property, your CRM can automatically send a pre-written email template for real estate leads, providing next steps.
• Leverage email marketing tools for drip campaigns: Platforms like Mailchimp, Constant Contact, and ActiveCampaign enable agents to create automated drip sequences using real estate email marketing templates. These sequences can nurture leads over time, sending scheduled emails with market updates, property recommendations, or homebuying tips.
• Incorporate dynamic fields for personalization: Most CRM and email marketing tools allow for dynamic content, meaning templates can automatically pull in the recipient’s name, property interest, last interaction, or location. Instead of a generic message, an agent could send: “Hi {first name}, I saw you were interested in homes in {neighborhood}. Here are a few new listings that might be a great fit for you!”
• Set up automated follow-ups for consistency: Instead of manually tracking every lead interaction, agents can schedule automated follow-ups. For example, if a lead attends an open house, an agent can trigger a follow-up sequence thanking them for visiting and offering additional insights on the property.
• Segment email lists for better targeting: By organizing leads into categories — such as buyers, sellers, past clients, luxury buyers, or investors — agents can ensure that each contact receives personalized templates with highly relevant content, increasing engagement and conversion rates.

Real estate email templates

Now, let’s dive into the must-have real estate email templates for 2025. No matter where your contacts are in their real estate journey, these templates will help you communicate effectively and consistently. Simply customize them to match your brand voice and start engaging your audience with ease.

Welcome email for new buyer lead

Subject: Welcome to {your business name}

Hi {first name},

Thank you for getting in touch with us at {your business name}! We are thrilled to help you on your journey to finding your dream home.

Please let us know how we can assist you — whether you’re actively browsing properties or just getting started. We’re here to make the process as smooth as possible.

Looking forward to working with you,
{your name}
{your contact information}

Introduction to your services

Subject: Here’s how we can assist you

Hi {first name},

I wanted to take a moment to introduce myself and let you know how {your business name} can help you. Whether you’re looking to buy, sell, or invest, we offer a full suite of real estate services tailored to meet your needs.

Feel free to reach out to me directly with any questions or to discuss how I can help you achieve your real estate goals.

Best regards,
{your name}
{your contact information}

Follow-up when buyer goes quiet

Subject: Following up on {property address}

Hi {first name},

I wanted to reach out again regarding your interest in {property address}. Do you have any questions? Is there any additional information you’d like to know about the property?

I’d also be happy to schedule a viewing or assist you with any other properties you might be interested in.

Looking forward to hearing from you,
{your name}
{your contact information}

New listing showcase

Subject: Featured property: {property address}

Hi {first name},

I wanted to make sure you saw this amazing property that just hit the market at {property address} in {neighborhood}. It’s got {feature 1} and {feature 2} and is priced at ${#}.

Take a look here {link}, and let me know if you’d like a tour!

Best regards,
{your name}
{your contact information}

Real estate investment opportunity

Subject: Exclusive real estate investment opportunity

Hi {first name},

I hope this email finds you well. Based on your investment criteria and our previous conversations about your portfolio goals, I wanted to personally reach out about an exclusive investment opportunity that just became available.

• {Property type} located in {neighborhood}, a {growing/stable} submarket with {specific trend} over the past {timeframe}
• Purchase price: ${#}
• Estimated after-repair value: ${#}
• Current net operating income: ${#}
• Projected cap rate: {#%}

This property is currently off-market but available due to {motivation of seller}. Similar properties in this submarket have appreciated {#}% over the past {timeframe}.

Are you available for a 15-minute call this week to discuss whether this aligns with your current investment strategy?

Best regards,
{your name}
{your contact information}

Showing confirmation

Subject: Upcoming showing at {property address} on {date}

Hi {first name},

I just wanted to confirm your showing at {property address}, scheduled for {date} at {time}. We’re excited to show you around!

Please let me know if you need to reschedule or have any special requests.

See you soon,
{your name}
{your contact information}

Open house reminder

Subject: Reminder: Join us for an open house at {property address}

Hi {first name},

Just a quick reminder about the open house for {property address} this weekend! It’s happening on {month} {date} from {#} {a.m./p.m.} to {#} {a.m./p.m.}, and I’d love to see you there.

Feel free to drop by or let me know if you need any additional information.

Looking forward to seeing you,
{your name}
{your contact information}

Virtual tour invitation

Subject: Take a virtual tour of {property address}

Hi {first name},

Thank you for your interest in {property address} in {neighborhood}. I understand you might not be able to visit in person right now.

But I have some great news: I’m excited to offer you a virtual tour of this property! It’s a perfect way to explore all the details of the home from the comfort of your own space.

Click here {link} to schedule a convenient time for a guided virtual viewing. I’ll be there to answer any questions and help you get a feel for the property, just as if you were walking through it yourself.

Best regards,
{your name}
{your contact information}

Open house invitation

Subject: Join us for an open house at {property address}

Hi {first name},

I’m writing to invite you to our open house this weekend at {property address} on {month} {date} from {#} {a.m./p.m.} to {#} {a.m./p.m.}.

Come see this beautiful home in person and ask any questions you may have. I’ll be there to give you a tour!

See you there,
{your name}
{your contact information}

Follow-up with open house attendees

Subject: Thank you for attending our open house at {property address}

Hi {first name},

It was great meeting you at the open house for {property address}. I hope you enjoyed seeing it!

If you have any additional questions or would like to schedule a private tour, feel free to reach out. I’m here to help!

Best regards,
{your name}
{your contact information}

New properties on the market

Subject: New properties that might interest you

Hi {first name},

I’ve found a few new listings that match your criteria. Here’s a look:

1. {property 1 link}
2. {property 2 link}
3. {property 3 link}

Let me know if you’re interested! I’m happy to provide further information or schedule a private tour.

Best regards,
{your name}
{your contact information}

Just listed notification

Subject: New listing: {property address}

Hi {first name},

I wanted to let you know about a new property that just hit the market at {property address}. With {feature 1} and {feature 2}, it’s competitively priced at ${#} — a great opportunity!

Let me know if you’d like to schedule a showing or need more information.

Best regards,
{your name}
{your contact information}

Follow-up when a hot lead has cooled

Subject: Just checking in!

Hi {first name},

I wanted to check in and see how things are going with your real estate journey. If there’s anything new on your end, or if you have any questions, feel free to reach out.

Looking forward to hearing from you,
{your name}
{your contact information}

Real estate resource offer

Subject: A new resource to answer your real estate questions

Hi {first name},

I hope all is well with you! I just wanted to reach out and send over this helpful resource I put together to assist you with {specific goal}.

You can download it here: {link to resource}. Let me know if you have any questions!

Best regards,
{your name}
{your contact information}

Neighborhood promo email

Subject: Discover more about {neighborhood}

Hi {first name},

In case you’re considering moving to {neighborhood}, I wanted to share some insights on what makes this area so special. Here are some of the best features of living here:

1. {feature 1}
2. {feature 2}
3. {feature 3}

If you have any questions or want to learn more about the area, feel free to reach out!

Best regards,
{your name}
{your contact information}

Price drop alert

Subject: Price drop on {property address}!

Hi {first name},

I wanted to let you know that the listing price for {property address} just dropped to ${#}. This could be a great opportunity for you!

Let me know if you’d like to see the property or have any questions.

Best regards,
{your name}
{your contact information}

Detailed market update

Subject: Connecting you with the latest housing data for {location}

Hi {first name},

I hope you’ve been well! In the hopes of providing you with the data you need to accomplish your real estate goals, I wanted to send you this market update for {location}. Here are the current market trends over the last month:

1. Average sold price: ${#}
2. Average number of days listings stayed on the market: {#}
3. New listings: {#}

Would you prefer to discuss this over coffee, or would a phone call be more convenient for your schedule? Either way, please click here {link} to reserve time on my calendar.

Best regards,
{your name}
{your contact information}

Market update

Subject: The latest real estate market data for {location}

Hi {first name},

As your local expert, I wanted to make sure you were aware of the latest on real estate in {location}. The market is trending {upward/downward}, meaning now could be a great time to {buy/sell/invest}.

Let me know if you’d like more detailed information or advice on how to navigate the market right now.

Best regards,
{your name}
{your contact information}

Mortgage pre-approval reminder

Subject: Have you gotten pre-approved yet?

Hi {first name},

Perusing the latest listings can be fun, but if you’re starting to get serious, I highly recommend reaching out to a lender for a quick gut check. Getting pre-approved for a mortgage is easier than you think, and it’s a vital first step when you start actively looking for a home. It’ll make your home search easier and show sellers you’re a serious buyer.

I’d be happy to send you a quick overview of the process or a list of my favorite local lenders. Just let me know what you need!

Best regards,
{your name}
{your contact information}

Closing checklist

Subject: Your closing checklist for {property address}

Hi {first name},

Congratulations again on reaching this next stage of your real estate journey! I’ve put together a checklist to help guide you through the final steps before closing:

1. Schedule your final property walkthrough at least {#} hours before closing to verify the property’s condition matches what was agreed upon.
2. Gather required identification and certified funds for closing day. You’ll need a government-issued photo ID and either a cashier’s check or wire transfer for your down payment and closing costs.
3. Confirm all contingencies have been satisfied, including home inspection repairs, appraisal requirements, and any other conditions in your purchase agreement.

Let me know if you need anything else!

Best regards,
{your name}
{your contact information}

Post-closing congratulations

Subject: Congratulations on your new home, {first name}!

Hi {first name},

Congratulations on officially closing on your new home! I’m so happy we could help make your dream a reality.

If you need anything else moving forward — whether it’s advice on renovations, a list of local service providers, or market updates — I’m here for you.

Best regards,
{your name}
{your contact information}

Home valuation follow-up

Subject: Curious about your home’s value?

Hi {first name},

Thank you for requesting a home valuation for your property at {property address}. Based on current market conditions, I estimate your home value to be between ${#} and ${#}.

Of course, that’s a wide range, and many factors can influence listing prices. Would you like a more detailed analysis or an in-person evaluation?

I’d also be happy to walk you through the numbers and discuss your options if you’re considering selling. Let me know when you’re available for a quick chat!

Best regards,
{your name}
{your contact information}

Just sold targeting potential sellers

Subject: Just sold in {neighborhood} — what this means for you

Hi {first name},

Exciting news for {neighborhood} homeowners! A property at {property address} just sold for ${#} — that’s ${#} {over/under} the asking price and ${#}% higher than comparable sales from just six months ago.

Based on this recent sale and {#} other transactions in {neighborhood} over the past 90 days, homes with your specific characteristics have appreciated approximately {percentage}% since {timeframe}.

If you’ve been considering a move — whether upsizing, downsizing, or relocating — I’d be happy to prepare a no-obligation, customized property analysis for your home at {their address}. Let me know if you’re interested!

Best regards,
{your name}
{your contact information}

Hot market selling consultation offer

Subject: {Neighborhood} homes are selling in just {#} days — Is yours next?

Hi {first name},

I’m {your name}, a dedicated real estate professional with {#} years of experience specializing in the {neighborhood} market. As a {state}-licensed agent and lifelong resident of {location}, I’ve helped over {#} families successfully sell their homes for an average of {#}% above asking price in the past year alone.

I’m reaching out because we’re experiencing a truly remarkable market in {location}. Currently, homes like yours are selling in an average of just {#} days — that’s {#}% faster than this time last year.

Whether you’re ready to list now, considering a move in the coming months, or simply curious about your home’s current value, I’m here to provide the insights you need.

Would you like to set up a quick consultation? Let me know what works for you.

Best regards,
{your name}
{your contact information}

Expired listing follow-up

Subject: Let’s get your home sold!

Hi {first name},

I noticed your home was previously on the market, and I understand what an emotional journey that can be when things don’t go as planned. The selling process can be genuinely disappointing when your hopes and expectations aren’t met.

I’ve worked with many homeowners who found themselves in similar situations. Sometimes there are subtle factors — perhaps in how the home is presented, the marketing approach, or timing — that can significantly impact your results.

I would love to hear your thoughts on why your home didn’t sell and how I can help you get it sold successfully. Let me know a time that works for you to talk about achieving your real estate goals.

Best regards,
{your name}
{your contact information}

Home sale anniversary email

Subject: Happy home sale anniversary!

Hi {first name},

Can you believe it’s been a year since we sold your property? Time flies! I wanted to check in and see how everything is going. Whether you’re curious about market changes or just want to explore your options, I’m here to help.

Let’s chat and see what’s next — give me a call or reply to this email, and we’ll make a game plan!

Best regards,
{your name}
{your contact information}

Buyer client anniversary email

Subject: Happy home anniversary, {first name}!

Hi {first name},

I just wanted to take a moment to wish you a happy home anniversary! It’s hard to believe it’s already been {#} years since we helped you find it.

If you ever need anything, whether it’s a market update or advice on home improvements, don’t hesitate to reach out.

Congrats again,
{your name}
{your contact information}

Testimonial request

Subject: We’d love to hear about your experience with {your business name}

Hi {first name},

I hope you are settling into your next chapter smoothly! If you’re happy with the services we provided, we would love to hear your feedback.

Please take a moment to leave us a testimonial on {review platform with link} or reply to this email with your feedback.

Thanks so much for your support,
{your name}
{your contact information}

Client survey

Subject: I’d love to hear your feedback, {first name}

Hi {first name},

I’d love to get your feedback on your recent experience working with me. Please take a moment to complete this {#}-minute survey: {link}

Your input is invaluable in helping me improve my service!

Thank you,
{your name}
{your contact information}

Referral request

Subject: Know someone who could use my help?

Hi {first name},

I hope everything is going wonderfully for you! It was a pleasure working with you, and if you feel the same, I’d be incredibly grateful if you could help me out by referring me to anyone you know who may need assistance with their real estate goals.

Whether it’s a friend, family member, or colleague, your referral would mean so much to me. I’m here to guide them every step of the way, just like I did for you. If you like, you can simply reply to this email with their name and contact information, and I’ll reach out personally.

Or, if it’s easier, feel free to pass my contact details along to them. Even if they’re not quite ready to make a move, I’m always available for questions they may have about buying, selling, or anything else related to real estate.

Thank you for your trust and support — it truly means the world to me!

Warmly,
{your name}
{your contact information}

Birthday email

Subject: Happy birthday, {first name}!

Hi {first name},

Wishing you the happiest of birthdays today! I hope you’re having an amazing time celebrating and enjoying your special day.

And of course, if you happen to have any real estate needs, big or small, don’t hesitate to reach out. I’m always here to help however I can.

Enjoy your day, and I look forward to connecting soon!

Cheers,
{your name}
{your contact information}

Seasonal maintenance tips

Subject: Seasonal home maintenance tips for {month/season}

Hi {first name},

With {season} just around the corner, it’s the perfect time to make sure your home is ready for the change in weather. To help you get ahead, I’ve put together some essential home maintenance tips for this season:

1. {tip 1}
2. {tip 2}
3. {tip 3}

If you need any advice on how to tackle these tasks, or if you’d like recommendations for trusted service providers, just reply to this email — I’m happy to help!

Happy {month/season},
{your name}
{your contact information}

Event invitation

Subject: Join us for {event name}!

Hi {first name},

We’re hosting {event name} on {month} {date} at {location}, starting at {#} {a.m./p.m.}. It would be great to have you there! You’ll have the opportunity to {benefits} and meet others in the area.

RSVP today! {link}

See you there,
{your name}
{your contact information}

Email marketing templates + Luxury Presence

Whether you’re nurturing leads, following up after a showing, or keeping past clients informed, well-crafted email templates — integrated into your CRM and email marketing tools — help you stay connected and drive more conversions.

But having the right email templates is just one part of a successful digital strategy. Luxury Presence offers cutting-edge marketing solutions, beautifully designed websites, and advanced automation tools to help you attract, nurture, and convert leads effortlessly. Get in touch today to learn more.