Artificial Intelligence
Harnessing the power of AI to transform your marketing, speed up real estate transactions, streamline operations, heighten customer experiences, and bring in more leads
Real estate's technology problem is an overload of options, hundreds of tools, platforms, and certifications competing for an agent's attention, and AI has only …
There's a stat from NAR's 2025 technology survey I think about a lot. 68% of agents say they're using AI in their business, and …
Brian Icenhower, Founder & Chairman, Icenhower Coaching & Training There's a ton of fearmongering around AI right now. Agents are being told that if …
On June 3, Google turned on a new report inside Search Console that answers a question real estate agents have been asking me for …
Real estate lead generation means getting your name and contact information in front of a potential buyer, seller, or investor before another agent does …
"Realtors who use AI are going to do better than realtors who don't." That's Judy Limekiller, a real estate advisor in Sarasota, Florida, on …
Around 2015, SaaS companies started throwing money at marketing automation platforms. Ironically, SiriusDecisions (Now Forrester) found that 60–70% of B2B content created by marketing …
I listened to Jeff Lobb's session from Inman this week, and I think the core read is right. Search increasingly works like a conversation, …
Real estate agents ask some version of the same question every week: what real estate keywords should I actually be going after? It used …