Advertising
Best practices from deciding which ad platforms are right for your real estate business to crafting the perfect message to measuring your return on investment
A quick note before we get into this: I'm sharing general best practices here based on what I see in my role at Luxury …
A quick note before we get into this: I'm sharing general best practices here based on what I see in my role at Luxury …
When people ask me about AI in paid advertising, I've noticed they usually mean one of two things. Some want to know about the …
Google and Meta are incredibly powerful tools, but left to their default settings, both will find you plenty of leads. Whether those leads actually …
I spent six years on the agency side running paid ads for small and mid-sized businesses before moving in-house at Calendly for four years, …
I've spent the better part of a decade running paid campaigns, first on the agency side, then in-house at Calendly, and now at Luxury …
A real estate community guide is a neighborhood-focused resource that explains local amenities, housing data, schools, demographics, and lifestyle details for buyers evaluating where …
Real estate retargeting ads are paid advertisements that re-engage people who visited your website or interacted with your online content but left without making …
In 2026, the gap between agents who generate a steady pipeline of online leads and those who struggle to fill their calendar comes down …