Google Ad Strategies

How to leverage the world’s most popular search engine for business visibility and advertising

phone with an icon for the instagram app

Instagram’s search shift means your real estate brand will soon be on Google, whether you plan for it or not Instagram has confirmed it …

Transform your real estate marketing with AI driven ads like this one for a home valuation

Artificial intelligence (AI) now gives real estate professionals the ability to create compelling property ads in seconds. This shift is transforming how listings are …

Real estate agent at marble desk with glass of orange juice next to them types of laptop working to Create google business profile

Ready to take your SEO to the next level? We'll guide you through how to create your Google Business Profile and explain why it …

A mobile phone with the Google Ads account logo and a laptop in the background with the Google Ads for real estate dashboard on the screen.

When agents use Google Ads for real estate marketing, they position themselves directly in front of clients who are actively searching for services or …

A customer checks her phone for a real estate SMS marketing message from a realtor.

Advertising online can be incredibly expensive for real estate agents, making running profitable campaigns difficult. If you’re struggling with your budget, retargeting ads offer …

A black-and-white image of a tunnel used as a metaphor for a real estate marketing funnel.

Unlock the secrets to converting leads with a strategic marketing funnel. Learn expert tips and techniques for maximizing your online presence.

illustration of search engine research for santa monica real estate to promote real estate SEO

Real estate search engine optimization (SEO) supercharges your website, increasing traffic, improving lead generation, and driving higher conversion rates. Let’s break down the best …

The Presence Podcast with Holly Meyer Lucas

Holly Meyer Lucas is the Principal Founding Agent of the Meyer Lucas Team. Her team is ranked #1 in Palm Beach County with $100M …

get on the map with google business profiles

One of the best ways to improve your real estate business is by using Google Business Profiles. In this video, you’ll learn how to …

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