White-Labeling vs. DIY: Why Luxury Presence’s App Is the Ultimate Solution

In an increasingly digital real estate market, a branded mobile app can not only set you apart from competitors but also deliver a streamlined, customized experience for clients right from their phones.

However, creating your own app is not always straightforward. Deciding between launching a self-built app or opting for a white-label solution with Luxury Presence involves weighing multiple factors, including branding, technology, cost, and maintenance. Here, we explore the benefits of each approach to help you determine the best solution for your business.

The Luxury Presence advantage

Whether it’s white-labeled or not, Luxury Presence’s app is a serious level-up for real estate professionals looking for an advanced, streamlined mobile experience. It maximizes the capabilities of iPhone devices to provide users with a seamless, feature-rich experience.

Agents can use the app right out of the box to connect with clients, allowing them to access listings, engage in property searches, and collaborate effortlessly. It also offers note-taking and workflow streamlining abilities that use artificial intelligence (AI) to improve efficiency on the go.

However, if you’re interested in a custom experience, here are some of the extras that come with a Luxury Presence white-labeled app:

• Your own app in the App Store: This puts your brand in front of clients in a tangible, accessible way — clients have a reason to engage directly with your brand over others, helping you stand out in a crowded market.
• Exclusive branding elements: The app’s colors, logos, and content are uniquely yours, building stronger brand recognition and loyalty.
• Much lower app development costs: Luxury Presence covers the development and technical needs of the app, after the initial set-up fee, which results in a significantly lower upfront investment for the agent.
• Hands-off technical management: Luxury Presence manages ongoing maintenance and frequent updates.
• A dedicated expert: A client success manager acts as your guide, ensuring you make the most of your customized app.

A white-label solution designed for top producers

What does a customized mobile solution for real estate look like in practice? Well, instead of downloading the Luxury Presence app, Jade Mills’ clients and leads download the Jade Mills Real Estate app. Here, they can search for properties, collect favorites, ask questions, and receive notices from their agent. This keeps clients and potential clients in her branded ecosystem, meaning they never need a third-party site like Zillow.

Similarly, Matt Breitenbach uses his white-labeled app to create a sense of exclusivity. When people download his app, they are essentially joining a select club of consumers. This benefit is embedded in the Breitenbach Advisory Team’s members-only branding.

This puts Mills’ and Breitenbach’s brands at the forefront, without the overhead of managing technical development, App Store submission, updates, and user issues.

Here’s a closer look at why the white-labeled version of Luxury Presence’s app might be the ideal choice for your real estate business.

A client-centric app with your branding and customization

One of the biggest draws of a white-labeled app is the level of personalization and branding flexibility it offers. With Luxury Presence, agents and brokers don’t need to worry about the complex process of developing an app that reflects their brand from scratch.

Instead, they can focus on reflecting their strong, recognizable visual identity with the help of Luxury Presence’s team. From logos to colors, nearly every aspect of the app’s appearance can be tailored to reflect your unique brand.

Buyers and sellers expect a consistent experience, and a branded mobile app reinforces credibility and authority in the market. A white-labeled app appears in the App Store as your own, keeping your brand top of mind with clients as they navigate their real estate journey.

A dedicated client success manager

The client success manager (CSM) overseeing the development of your white-labeled app plays a pivotal role in ensuring smooth client activations and ongoing success. Operating in a digital-focused capacity, your CSM will guide you through the implementation and customization of the app, ensuring it aligns with your unique needs and goals.

Our CSMs collaborate with clients during the activation process, ensuring a seamless transition from setup to use. Additionally, the role involves gathering valuable feedback to refine and improve the app’s features, fostering continuous product enhancement.

By maintaining a strong focus on client satisfaction and facilitating proactive support, the CSM ensures that agents and brokers not only successfully launch their white-labeled app but also leverage its full potential to drive meaningful results.

 

Building a real estate app from scratch

Developing your own app may initially sound appealing, but it involves significant upfront costs and technical challenges. The development phase alone can be costly (from $30,000 to $150,000 according to a recent report) especially if you want a professional, polished product.

For real estate professionals, building, testing, and maintaining an app can quickly eat into their schedules, taking time away from client interactions and revenue-generating activities.

The app store submission process

If you want to launch a custom-built app, you must navigate Apple’s developer requirements, a process that can be confusing and time-consuming for newcomers. Without Luxury Presence, you will handle each step on your own, from obtaining the necessary Apple Developer account to submitting the app for approval.

Constant maintenance and regular updates

Launching your own app involves considerable long-term responsibilities, including regular updates to keep up with operating system changes, fixing bugs, integrating with outdated MLSs, and adding new features. This maintenance can be both costly and time-intensive.

Our white-labeled apps receive regular updates, which are automatically pushed to users, ensuring that your app stays current with the latest features and security measures. Agents and brokers benefit from ongoing improvements without additional effort or expense.

Leverage Luxury Presence’s expertise for a seamless real estate app experience

In a market where digital branding is essential, a white-labeled app from Luxury Presence can elevate your brand and streamline client interactions. By partnering with Luxury Presence, real estate professionals can achieve a branded mobile presence with the confidence that their app will remain updated, functional, and competitive — all without the costs or complexities of building an app from scratch.