When you’re building a real estate brand with staying power, rather than just managing a website, your choice of technology partner becomes a strategic one. This comparison of Lofty and Luxury Presence examines core offerings in website design, lead generation, and more to provide the insights you need to make an informed decision.
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Website design & branding
Luxury Presence and Lofty (formerly Chime) build customizable real estate websites on proprietary platforms, which means both offer long-term growth opportunities unique to SaaS partnerships.
Lofty’s array of website options
All of Lofty’s core plans offer IDX-enabled websites built specifically for real estate. They feature:
- Up-to-date listings thanks to connections with hundreds of MLSs
- Automatically created Single Property Promotion Pages for each listing you add to the MLS
- Smart insights into metadata and hyperlocal content to help you boost search engine optimization (SEO).
You can easily customize your site using the drag-and-drop editor. However, most of Lofty’s templates focus on ease of use rather than high-end design. Teams, brokerages, and agents who need distinct brand presentations should consider the company’s enterprise platform, which promises extensive custom branding and white-labeling options.
One element that differentiates Lofty from its competitors is the ability to bypass the design process. If you already have a WordPress site you like, you can use Lofty’s plugin to layer the company’s IDX and CRM functionalities on top. However, Lofty doesn’t advertise a discount for users who go this route, and plugins can be difficult for those without development skills and website management experience.
To get an idea of Lofty’s design direction, check out these client examples from the company’s case studies section:
Adam Gillespie, a broker associate with eXp Realty in Englewood, Colorado
VRA Realty, a brokerage in West Chester, Pennsylvania
Luxury Presence: Design that reflects your brand
As a company that started out in 2016 building bespoke websites for top producers, Luxury Presence’s websites routinely win design awards. Its mobile-responsive sites include:
- 250+ features and interactive elements
- Customizable lead-capture tools
- Single-property subdomains
- Built-in SEO and AI search optimization
- Dedicated spaces for hyperlocal blog posts, neighborhood guides, and more
- Private listing tools
- Detailed analytics
- Enterprise-grade security
With more than 400 MLS integrations, Luxury presence websites are built for performance and speed, with 95% of listings syncing from your MLS in under 20 minutes. Together, these robust features provide agents with the sophisticated tools needed to attract, captivate, and convert high-value leads.
From information gathering to launch, implementation often takes only two to three weeks thanks to the company’s expert development team, migration automations, and intuitive dashboards. Rapid deployment allows agents to establish a commanding online presence and begin generating business with minimal disruption.
Expert website design services
Every day, Luxury Presence creates and manages real estate websites for some of the biggest agents, teams, and brokerages in the country. Learn how we can transform your online presence.
No matter what package you choose, you can add custom website design services for a more personalized approach to your online brand. But the Luxury Presence’s standard templates offer elevated details, such as premium fonts that go beyond what you’ll find in a typical word processor, crucial for crafting a premium brand identity that resonates with high-end buyers and sellers.
To see this in action, take a look at these examples of non-custom Luxury Presence websites:
Alexia Bertsatos, a real estate professional based in Phoenix, Arizona
Anson Realty, a brokerage based in West Tisbury, Massachusetts
Lead generation & marketing
While leads are fundamental to every real estate agent’s business, understanding the difference between Lofty’s and Luxury Presence’s approaches will help you choose a partner that complements your growth strategy.
Lofty’s lead generation program
Promising 33 ways to generate new business, Lofty’s lead generation offerings cover a broad range:
- Lofty can run your ad campaigns across Google, Bing, Facebook, Instagram, YouTube, and print for a monthly fee. Some options, such as Google’s pay-per-lead ads, require an additional setup fee.
- The company’s Sphere Loudspeaker creates content you can send to your sphere of influence to foster continued visibility, generating referrals and future transactions.
- Sort and call leads directly from Lofty’s three-line Smart Dialer, leaving voicemails, scheduling follow-ups, adding internal notes, and transferring calls to other team members.
- Streamline your social media strategy across multiple platforms with Lofty’s Social Studio, which offers MLS and AI automations, automatic listing intro videos, and performance reporting.
- They also offer an exclusive lead generation and direct mail program by ZIP code called Lofty Bloom.
Lofty offers breadth, but more options don’t always mean better results. Some agents report mixed experiences with Lofty’s lead quality, volume, and acquisition costs.
Lead generation with Luxury Presence
Luxury Presence helps you attract, nurture, and convert prospects at every stage of the sales funnel:
- Dominate local search & drive high-quality traffic: Invest in managed editorial SEO, where our experts handle backlink acquisition, Google Business Profile optimization, blog post publishing, and neighborhood page creation.
- Translate traffic into business: Every site offers customizable lead capture tools that connect your brand with real buyers and sellers, such as forms, presentations, instant home valuations, IDX-integrated home search, neighborhood guides, and more.
- Accelerate business growth & visibility: Luxury Presence’s ad and landing page management services are powered by years of proprietary data and research on what works in real estate advertising.
- Customize your follow-up strategy: The company’s Lead Intelligence tool enriches CRM data with information about where leads are coming from, the content they interact with, and how they’re progressing toward becoming your newest client.
- Maintain a robust pipeline: Luxury Presence’s AI Lead Nurture tool responds immediately to incoming prospects and keeps them warm and informed until they’re ready to convert.
AI Lead Nurture
Luxury Presence’s artificial intelligence tool replies to inbound messages quickly and automatically, increasing lead reply rates to over 50%.
With this delegated approach, you can focus on your clients while Luxury Presence helps you maximize a site designed to capture and convert leads.
CRMs and client management
This is where the difference between Luxury Presence and Lofty is clearest, offering you a strategic choice between an integrated CRM and an integration-focused system.
Lofty’s all-in-one CRM solution
Customer relationship management is where Lofty shines. Agents who lack a dedicated, modern CRM will be well served even on its basic plan, which offers:
- Dynamic lead scoring, historical trends, and automated outreach suggestions
- Data on how users navigate your website
- Help matching listings to specific buyers
- The ability to communicate directly through the platform thanks to integrations with Gmail, Mailchimp, and BombBomb
Lofty also offers transaction management and performance reporting tools. Compared to Luxury Presence, the dashboard is a bit crowded, but that also speaks to the many features Lofty provides. Higher-priced tiers offer advanced capabilities like lead routing, team management, communication, and revenue analysis.
How Luxury Presence makes your existing CRM smarter
If you don’t want to switch CRMs, Luxury Presence is a better choice because it champions integration over replacement. As a powerful front end for lead capture, the platform automates customer management and follow-up by seamlessly pushing new leads, data, and website activity directly to your chosen CRM.
In fact, Luxury Presence offers a direct integration with Lofty (as well as other popular CRMs and communications platforms such as Follow Up Boss, MoxiWorks, Compass CRM, SendGrid, and Rechat). If direct integration isn’t possible, Luxury Presence leverages Zapier as a bridge to connect with nearly every other CRM on the market.
Artificial intelligence
AI is everywhere, but understanding how Lofty and Luxury Presence integrate this transformative new technology reveals nuances that can simplify your decision-making process.
Lofty’s AI workforce
Lofty offers multiple AI tools that tackle a variety of real estate tasks:
- The company created two AI assistants specifically to help agents make the most of its software and access technical support.
- They also offer an AI Sales Assistant that helps capture, qualify, and set appointments with leads.
- Lofty’s copywriting assistant creates email and text communications, SEO content, blogs, and landing pages.
While they do plan to roll out AI tools for marketing soon, several users report the need for Lofty to continue to refine its AI bots to improve labeling and lead engagement.
Luxury Presence’s AI specialists
Luxury Presence’s agentic approach to AI provides tailored output via specific training on an extensive data set informed by top producers and market leaders. Its first-to-market PresenceAI technology combines large language models, layered generative security, real-time MLS feeds, and proprietary data from more than 60 million annual website visitors and over 65,000 real estate agents on the platform.
Combining this iterative model with expert human oversight, Luxury Presence’s AI Marketing Specialists team includes:
- AI Lead Nurture Specialists that engage incoming prospects, nurturing leads until they’re ready to hand off to the agent, maximizing conversion potential.
- AI SEO Specialists that autonomously elevate listing and blog content in search rankings, regularly optimizing for evolving algorithms to capture organic traffic without you having to edit anything
- AI Ads Specialists that continuously refine digital campaigns, improving advertising ROI by analyzing performance data, aligning seamlessly with your brand voice, and maximizing every dollar of your budget
- AI Blog Specialists that craft compelling hyperlocal, brand-voice-aligned content, attracting inbound business and establishing credibility and trust in your target neighborhoods
AI Marketing Specialists
Your team behind the scenes. Smart. Seamless. Relentless.
Mobile apps
Both Luxury Presence and Lofty offer mobile apps, giving you the tools you need to serve and impress clients and prospects from anywhere.
Lofty websites in app form
Lofty designed Closely as a mobile extension of its agent websites. The free app provides features that enhance engagement and facilitate communication with prospects and clients, such as:
- Advanced map search functions
- 3D home viewing
- Valuation insights
- AI-powered property recommendations
- In-app chat and push notifications
The Closely app has a 4.0 rating on the App Store and a 3.9 rating on Google Play. Despite praise from agents, some consumer reviews note inaccurate property and location recommendations, as well as malfunctioning or missing filters. Also, Lofty’s help page notes that not all MLSs support Closely, presenting accuracy issues and potential fees to cover data usage in a mobile environment.
But where real estate apps truly shine is in white labelling. This involves creating a custom version of the app to ensure clients remain within your branded ecosystem, away from competing agents on third-party portals. Like Luxury Presence, Lofty provides white-labeled versions of their apps. Their development package enables agents to customize Closely by adding an icon, name, theme colors, and other elements to ensure brand exposure.
Serve clients in real time with Luxury Presence
Luxury Presence’s app centralizes consumer conversations, facilitates sharing up-to-date listing information in a collaborative space, and streamlines client management on the go. It also serves as a powerful assistant, creating AI-transcribed voice notes for organizing client information and follow-ups.
On the App Store, the Luxury Presence app holds a 4.6 rating, with users praising its intuitive interface, real-time notifications, and seamless property sharing capabilities. The Android version is now in the final stages of development.
Luxury Presence’s white-labeled app is a cohesive extension of your business. The company’s development team customizes a bespoke version of the app with your name, colors, logo, value proposition, and brand identity. They handle all technical development, maintenance, and updates, allowing you to focus on clients and prospects. Luxury Presence’s branded mobile app also supports private and off-market listings, App Store lead capture, and real-time activity syncing with your website, opening a new avenue for establishing a leading presence in your local market.
Meet your new app
Learn how Luxury Presence’s mobile solution boosts client collaboration and integrates AI to help agents stay organized.
This video offers three different examples of how real Luxury Presence clients use the branded mobile app to elevate their businesses:
Presentations & CMAs
Smart agents recognize how a cohesive brand builds trust. This is even more important for teams and brokerages, where multiple agents represent a larger group.
Lofty presentations & add-ons
Lofty offers agents unlimited access to its comparative market analysis (CMA) tool. You can create a report for buyers or sellers, estimating transaction costs for the subject property and comparing it to other homes in the area. Then you can email or text the report to consumers through Lofty’s CRM.
The company also offers a listing presentation report, which builds on the CMA by adding deep analysis and other customizable content. Lofty charges an additional $20 per user per month to access this more advanced presentation option.
Luxury Presence’s growing library
As a company founded on high design standards, presentation tools have long been a part of Luxury Presence’s offering. You can pull up-to-date listing data from subject and comparable properties directly from your MLS and seamlessly integrate it into beautiful, on-brand presentations that reinforce your professionalism. Digital or printed, your listing presentations stay consistently on-brand, helping you win trust and listings.
In addition, Luxury Presence recently rolled out Organization Presentation Templates to help teams and brokerages ensure a unified brand message across consistent, high-quality presentations. With this new tool, agents simply personalize their company’s ready-made template, spending less time building decks and more time closing deals.
Support & expertise
Productive agents can’t afford technical disruptions and site downtime. Learn how Luxury Presence and Lofty keep your business running smoothly so you can focus on growth.
Multiple support channels with Lofty
Lofty includes customer support with all its plans. The company specifically notes its Navigator and Techxpert AI bots provide help with technological issues and recommendations for using the platform to its greatest potential.
They also offer a Facebook group for clients and host multiple live training sessions each day. However, several review sources reflect challenges with support, citing slowness, declining response quality, and lengthy wait times.
24/7 support with Luxury Presence
Recognizing the demanding, continuous nature of real estate, Luxury Presence offers round-the-clock uptime monitoring and chat and email support on every plan. More comprehensive tiers offer phone support, 24/7 emergency response, dedicated customer success managers, and monthly performance reporting.
Luxury Presence does more than just support your business, empowering you to navigate the digital landscape with confidence. The company’s blog and help center are continuously updated with the latest product information and marketing advice. Experts from across the company regularly host live training sessions and webinars for clients and non-clients alike.
Pricing
Neither Lofty nor Luxury Presence offers comprehensive pricing information outside of a demo environment. However, understanding the way they structure their plans offers additional insight into the decision-making process.
Lofty’s base offerings & add-ons
Lofty targets specific roles in its pricing strategy, with plans tailored to individual agents, teams, brokerages, and enterprises. Each of these tiers offers customizable websites, CRM capabilities, and basic tools for managing cold calling, social posts, and other marketing activities.
Regardless of the plan you’re on, digital and print advertising campaigns are separate. They require dedicated budgets and a 15% to 20% management fee. Many services also involve one-time setup fees.
Luxury Presence’s comprehensive approach
Luxury Presence structures pricing by outcome, not title, so each tier aligns with your goals, not your role:
- Launch+ helps you stand out online with a beautiful, high-converting website.
- Brand+ elevates your online presence with professional listing tools and local SEO services.
- Leads Pro helps you move up the ranks in search and attract higher-quality traffic with experts managing your ad and content campaigns.
- SEO Pro builds on Leads Pro, accelerating growth through advanced branding and content services.
Like Lofty, Luxury Presence offers an enterprise plan focused on providing the tools and support to help larger brokerages own their markets and recruit and retain top producers. Unlike Lofty, only a few of Luxury Presence’s add-ons are excluded from all tiers. For example, if an agent on its foundational plan wants to start an ad campaign or access the AI Lead Nurture tool, they have the flexibility to upgrade to another tier or add the service to their existing account à la carte.
Luxury Presence vs Lofty: The final verdict
Both Lofty and Luxury Presence offer robust digital solutions for real estate professionals. Lofty provides an easy-to-use, integrated platform with lead generation and CRM tools. Luxury Presence serves as a strategic partner with high-end design, expert marketing strategies, and a personalized approach that empowers you to establish a leading presence in your market through brand equity.
Choosing the right platform means aligning its capabilities and approach with your business and branding goals. Lofty’s focus makes it a strong partner for agents who need a more organized approach to transactions. Luxury Presence caters to real estate professionals seeking a unique online hub with vital business-building tools operating in the background.
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