Luxury Presence vs. BoomTown

Websites & design

Your website sets the tone for every client interaction. It’s also a marketing asset where BoomTown and Luxury Presence take noticeably different paths.

BoomTown’s WordPress sites

BoomTown builds IDX websites on WordPress, a free, open-source content management system. You can integrate plugins from outside sources and hire your own designer to customize your website (in fact, BoomTown encourages clients to do so).

However, a key benefit of WordPress, retaining control of your site after cancellation, doesn’t apply to BoomTown websites. For more on WordPress and real estate websites, check out our FAQ below. To get a feel for BoomTown’s design aesthetic, browse these two website examples:

Raleigh Cary Realty in Cary, North Carolina

The Jillian Bos Team with Keller Williams in Visalia, California

Luxury Presence’s premium designs through SaaS

Luxury Presence builds real estate websites on a proprietary software as a service (SaaS) platform, with customizable templates designed, maintained, and updated in-house. That means:

• No DIY maintenance: Experts handle security, speed, and updates so you can stay focused on clients.
• Award-winning templates: Mobile-responsive designs set the industry standard, combining ease of customization with the polish expected in luxury markets.
• Brand-first experience: Every click, search, and page view reinforces your polished, high-end brand image.

The result is a fully managed, high-end presence that grows with you. Every Luxury Presence site is mobile-responsive, IDX-enabled, and includes:

• Customizable lead-capture tools
• 250+ features and interactive elements
• Single-property subdomains and private listing tools
• Built-in SEO and AI search optimization
• Dedicated spaces for hyperlocal blog posts, neighborhood guides, and more
• Detailed analytics and enterprise-grade security

Here are a few examples of non-custom Luxury Presence websites:

Alexia Bertsatos with SERHANT. in Phoenix, Arizona

Anson Realty in West Tisbury, Massachusetts

Lead generation & nurturing

New leads matter, but how they’re generated, qualified, and supported makes all the difference in conversion. This is another key area where the two companies diverge.

BoomTown’s ad budget model

Because BoomTown requires every client to pay into a dedicated ad budget, its concierge team receives a steady volume of leads to nurture. Here’s how it works:

• Lead Concierges use behavior-based triggers to engage prospects on your behalf.
• Seller Lead Suite uses reverse address lookup to complete contact info and qualify leads.
• Dynamic Retargeting re-engages leads who’ve gone quiet with browsing-based suggestions.
• You can also import leads from sources like Zillow and realtor.com.

For teams that need a rapid influx of leads and have a strong internal sales process, BoomTown’s model may accelerate prospecting. However, some report leads are low quality or handed off before they’re ready.

Luxury Presence’s strategic marketing & automation

For agents focused on referrals and premium listings, Luxury Presence’s brand-first approach generates higher-quality prospects and repeat business. Rather than forcing your ad spend or relying on outside agents, Luxury Presence puts you in control with:

• Customizable lead capture tools that connect your site with real buyers and sellers: forms, presentations, instant home valuations, flexible home search, and more
• Expert SEO management for your Google Business Profile, blog posts, and social media calendar
• Ad and landing page services powered by years of proprietary real estate marketing data
• Lead Intelligence that enriches contact profiles with details that allow you to personalize follow-up strategies

Luxury Presence also offers dedicated AI Marketing Specialists to keep your brand visible in search, targeted ads, and conversations with motivated prospects. Combining advanced artificial intelligence techniques with expert human oversight, the team includes:

• An AI Lead Nurture Specialist that engages prospects until they’re ready for handoff, boosting conversion rates
• An AI SEO Specialist that autonomously improves listing and content visibility, adapting to changing algorithms to capture organic traffic
• An AI Ads Specialist that refines campaigns for maximum ROI while aligning with your brand voice
• An AI Blog Specialist that creates hyperlocal, brand-aligned content that builds credibility and attracts inbound business

CRM

If you’re ready to expand your book of business, make sure your tech partner offers customer relationship management (CRM) tools that match your existing workflows.

Leveraging team-focused tools with BoomTown

BoomTown has long centered its platform around CRM, and since its 2023 acquisition by Inside Real Estate, it has adopted many kvCORE features. As a result, team functionality, such as lead routing and accountability programs, is the main focus. Other features include:

• Smart-Drip Nurture Campaigns for automated texts and emails
• Bulk Actions to reach multiple leads simultaneously
• Lead matching based on location, price, and source
• A Fit Score that identifies leads most likely to convert
• A Vitals Report to track team performance and responsiveness
• Foundational transaction management tools (not available on the most basic plan)

While these tools are designed to support a growing team, some users report a buggy CRM and extended periods of downtime. Also, as one platform within Inside Real Estate’s larger ecosystem, BoomTown is less likely to integrate with outside products. If you want a robust solution that works seamlessly with the tools you already use, Luxury Presence is a smarter choice.

Enriching your CRM with actionable data from Luxury Presence

Luxury Presence does not provide a CRM, but instead pushes its enhanced data to CRMs such as Lofty, Follow Up Boss, MoxiWorks, Compass CRM, Christie’s Pl@tform, and more. Where direct integration isn’t possible, it leverages Zapier as a bridge to connect with nearly every other CRM on the market.

This means you keep your existing workflows, avoid the downtime of a CRM migration, and eliminate data risks that can slow deals. Leads flow straight into your system, enriched with the context you need to follow up fast. Luxury Presence also offers detailed campaign performance insights, smart lead routing options, and shared inboxes for teams and brokerages.

You can see exactly how Luxury Presence connects with your particular CRM by scheduling a personalized demo with an integration expert today.

CMA & presentation tools

Your brand also needs to shine in presentations and competitive market analyses, making this another key factor in choosing the right platform.

BoomTown: Third-party CMA tools

BoomTown partners with Realtors Property Resource, a free proptech and data tool for NAR members, to provide basic CMA tools. RPR helps BoomTown clients combine MLS data with school, market, and demographic insights.

While it offers multiple templates, the company focuses on market reports rather than branded presentations. Learn more in our buyer’s guide to CMA and presentation software.

Luxury Presence: Dynamic, in-platform presentations

Luxury Presence’s presentations for listings, buyers, open houses, and more take a design-forward approach:

• Integrated CMA offers accurate, real-time property data
• Easily adjust images, colors, bios, and slides, or automatically apply your company’s design aesthetic
• Instantly shareable via link or print-ready download so you can send in your client’s preferred format
• Valuable insights into each presentation’s visitors, sessions, and average completion rate

The result is a polished, mobile-ready presentation that elevates your pitch, without the extra design work or outside software.