The new Luxury Presence brings every part of an agent’s client-facing business onto one system, with four new capabilities available today: AI CRM, Social Media Management, Listing Ads, and the Homeowner Reports.
One of our clients joined me for lunch recently at Élephante in Santa Monica and started counting all the tools he uses to run his business. Halfway through the list he opened his banking app, and scrolled through the charges to make sure he wasn’t missing any. He got to eleven before he stopped: a CRM, a website, a lead gen platform, an email tool, a social media scheduler, an ad manager, a listing syndication service, and a few more he’d forgotten about.
None of them share data. None of them know what the others are doing. He told me the irony is that he has more technology than ever and less clarity than when he kept everything on a legal pad.
I hear this story constantly. Every agent we talk to knows they could be growing faster. Most know what’s holding them back.
You have a CRM you never open. A dozen logins for tools that don’t talk to each other. A website that doesn’t connect to anything. A lead follow-up process that depends on you remembering to do it. A social media presence that’s never consistent.
I could keep going.
These tools were built as standalone products in a pre-AI era, and the technology to connect them effectively didn’t exist. Every previous attempt to bring them together asked agents to do the connecting themselves and then piece together their own insights from fragmented systems.
Meanwhile, growing a real estate business has only gotten harder. Client expectations are higher. Competition is fiercer. You’re expected to show up across more channels than any one person or small team can manage alone.
No one needs another tool to solve this problem.
Agents, teams, and brokerages need one technology platform, paired with the human expertise and AI execution to drive it.
That’s why we’ve launched the Presence® Platform today as one unified growth platform for real estate’s top performers.
This is the most significant release in our company’s decade-long history, and it delivers on the vision we shared in January. The Platform brings every part of an agent’s client-facing business onto one system, organized around the three outcomes that drive every top-performing agent’s growth: Attracting more clients; turning your database into deals; and creating relationships for life.
We built it to give every agent the same competitive advantage as a top one percent producer: The brand. The marketing. The technology. The team behind it. One growth engine, available to every agent regardless of production.
Building the New Luxury Presence
The new Luxury Presence is built on three pillars.
One platform. Every client touchpoint lives on one system: Your website, your ads, your social media, your emails, your CRM, and the entire home search and collaboration experience. This means every lead, every interaction, and every signal flows into one place, where we extract insights and tell you exactly what to do next.
A specialized team. More than 500 designers, developers, SEO specialists, social media managers, and marketing strategists work alongside each of our clients. Real people make your marketing their job, so you can make real estate yours. Our team knows your brand and shows up for it every day.
AI built around the agent. Presence® AI is the bedrock behind every feature. It learns your voice, your brand, and your market. It’s trained on more than fifteen billion data points we collect from the Platform every year. This means it gets smarter the longer you work with us, with every output optimized for one person: You.
We used these three principles to build the new Luxury Presence. Today, four new capabilities go live to every one of our clients.
What’s New Today
Everything our clients already love about Luxury Presence is still here: websites, IDX home search, SEO and AI Search optimizations, marketing tools, AI Lead Nurture, collaborative client experiences, and more. These four new capabilities join them, expanding what we deliver for our clients’ businesses.
AI CRM
Generally available today after launching in beta earlier this year, our AI CRM is the first relationship engine purpose-built for real estate. It enriches contacts in your sphere using communication history, website activity, life events, and a proprietary database of more than 280 million Americans. Each morning, it surfaces a prioritized list of who needs outreach, why they matter, and a drafted message ready to send.
The agents who joined us in beta shaped what’s launching today. They pushed us on what “ready to reach out” actually means in practice. They told us where the daily action plan was right and where it was noise.
The AI CRM we released today is sharper because of them.
~Debbie Nelson
“I’d use Smart Actions every day. I’ve been doing this a long time, and anything that can pop up and say ‘don’t forget to do this’ is fabulous. This is how AI should be used.”
Social Media Management
We now create on-brand posts and Reels for your Instagram and Facebook accounts. Your feed stays active week after week, without you creating any of the content. We generate the social posts from your listings and brand profile. You review and approve. Presence AI makes any edits you request.
As with the CRM, our clients helped guide us to the final product. Watching them react to it for the first time told us we were onto something. Our client Corina Cisneros from New Hampshire gave us one of my favorite product reactions of all time:
Listing Ads
We now run paid ads for the listings you select, the moment they go live. Listing Ads sits inside a rebuilt ads experience powered by Presence® AI. Buyer campaigns, seller campaigns, retargeting, and the new Listing Ads are all now generated, optimized, and managed by us, end-to-end. You approve. We run everything else. There are no management fees on top of ad spend.
“In one day, my listing ad had 2,800 views! I’m so excited to share this with my sellers. They’ll be tickled pink. I’ve even had viewers go to my website from the ad, click on the listing, and submit their phone numbers. I’ve been messaging a few already who are interested in the property.”
~Jessica Hughes
Homeowner Reports
Every past client now gets a branded dashboard on your domain with their home’s value, equity, and local market activity. Monthly branded updates keep you in their inbox. When a past client shows renewed activity in the dashboard, we surface the signal and tell you exactly when to follow up.
A Decade of Building Brought Us Here
Advances in AI have made it possible to do what standalone tools never could: unify an agent’s entire client-facing business into one intelligent system designed to drive growth. For the first time, an individual agent can compete with much larger companies and the major portals on equal footing.
When every client touchpoint lives on one system, AI surfaces insights that were never possible for effectively nurturing prospects to transactions. Your website tells your CRM what a prospect is searching for. Your CRM tells you exactly what to say and when to reach out. Your Homeowner Reports tell you when a past client starts checking home value more frequently.
Behind the Platform is the richest first-party dataset in the industry, built over a decade of powering tens of thousands of agent websites and marketing strategies. We now process more than 700 million interactions and fifteen billion data points each year, spanning over 400,000 listings and more than $450 billion in annual transaction volume across our clients. This is the data that informs Presence® AI to know what actually works for growing an agent’s businesses: the messaging that converts, the content that ranks, and the behavioral signals that indicate a real opportunity.
Behind the technology and data is a team of more than 500 designers, developers, SEO specialists, social media managers, and marketing strategists with deep real estate expertise. They’re the people who make Presence® AI smarter every day, who help fine-tune it to each agent’s voice and market, and who, on some of our service plans, work directly alongside our clients to grow their businesses.
In January, we announced our $37 million funding round, bringing our total capital raised to $89 million. The investment, led for the third time by Bessemer Venture Partners, accelerated the work that culminated in today’s launch.
The Best Time to Be a Real Estate Advisor
Today, more than 87,000 agents across 18,000 real estate businesses and brands rely on the Presence Platform for growth, including 30% of the Wall Street Journal RealTrends top agents and teams. They grow six times faster and close nearly three times more transaction volume than peers in their same markets.
Their success is proof of something I’ve believed for years, ever since I saw what AI was about to make possible for our clients: We are living in the golden age of the trusted advisor.
A great agent owns the relationship, the rapport, and the judgment that goes into one of the biggest financial decisions of a client’s life. AI can never replace that. It can give your clients data and options. It can’t represent their interests, advocate for their position, or stand by them when the deal gets hard.
The agents who will define this industry over the next decade are the ones who hold their business to the same standard as the counsel they give to their clients. That means a brand, a marketing engine, a technology stack, and a team that all reflect who they are as advisors.
That standard is what we built the Presence® Platform to deliver: the growth engine of a top one percent producer, available to every agent ready to use it.
We can’t wait to see what you’ll do with it.
If you’re a real estate advisor, team lead, or broker, explore the Presence® Platform or schedule a demo.
If you’re interested in helping us build the future of real estate, we’d love to meet you. Explore our open roles on our Careers page.
Malte Kramer
Founder & CEO, Luxury Presence
About the author
CEO and Founder
Malte Kramer is the Founder and CEO of Luxury Presence, a leading real estate marketing platform serving more than 13,000 real estate professionals worldwide. Since founding the company in 2016, he has grown it into one of the fastest-growing PropTech companies, with a global team of hundreds and tens of millions in annual revenue. Originally from Germany, Kramer moved to the U.S. on a basketball scholarship to Pepperdine University and later earned an MBA from Stanford. He is passionate about building technology that empowers entrepreneurs and helps them grow their businesses.
