Google and Meta are incredibly powerful tools, but left to their default settings, both will find you plenty of leads. Whether those leads actually convert is a different question entirely. Most agents discover this the hard way.

I spent six years on the agency side running paid ads for small and mid-sized businesses before moving in-house at Calendly for four years, and now I lead paid acquisition at Luxury Presence.

I've spent the better part of a decade running paid campaigns, first on the agency side, then in-house at Calendly, and now at Luxury Presence.