When people ask me about AI in paid advertising, I've noticed they usually mean one of two things. Some want to know about the AI that's already baked into Google and Meta, the algorithms that decide who sees your ads, how much you pay per click, and which creative variations perform best.

I've spent years running paid ad campaigns across Google and Meta, first on the agency side, then in-house at Calendly, and now at Luxury Presence.

Google and Meta are incredibly powerful tools, but left to their default settings, both will find you plenty of leads. Whether those leads actually convert is a different question entirely. Most agents discover this the hard way.

I spent six years on the agency side running paid ads for small and mid-sized businesses before moving in-house at Calendly for four years, and now I lead paid acquisition at Luxury Presence.

I've spent the better part of a decade running paid campaigns, first on the agency side, then in-house at Calendly, and now at Luxury Presence.