At eXpcon in Miami, 2024 Inman AI Award winner Adam Gillespie and veteran real estate coach Sherri Johnson revealed why 47% of agents report no ROI from AI tools: Most agents fundamentally misunderstand how to implement them.
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Kate Evans is a content marketing strategist at Luxury Presence, the leading growth platform for high-performing real estate professionals. She develops data-driven editorial content and supports SEO strategy and brand voice frameworks that help agents attract qualified leads and establish market authority. Her published work covers topics including CRM strategy, social media marketing, and digital growth, supporting thousands of agents in scaling their businesses through modern marketing.
Published by Katherine Evans
Meet our Talent Network
When top Los Angeles agent Shelton Wilder joined Chris Linsell of Luxury Presence for a live conversation on “What Richard Branson Taught Me About Real Estate,” the title promised inspiration from one of the world’s most recognized entrepreneurs.
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Audience segmentation is a highly effective strategy for connecting with your prospects and leads. By dividing your contacts into targeted groups based on specific characteristics, you can create personalized marketing campaigns that resonate more deeply with potential clients.
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Stephen Shapiro, co-founder of West Side Estate Agency, has spent over four decades shaping Los Angeles’ luxury real estate market, which he describes in our latest Presence Podcast.
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Meet the agents and teams who are turning smart branding and digital tools into local authority, consistent leads, and lasting client relationships. These aren’t celebrity brokers with unlimited budgets; they’re everyday professionals making the right moves and scaling faster than the competition.
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In a recent Luxury Presence webinar, hosted by Chris Linsell, director of content, a team of experts walked through real-world examples of agent marketing materials: Social feeds, websites, and blogs, to highlight what works, what falls short, and how to stand out in an increasingly crowded digital…
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In a market where many agents are still flying blind, Jonathan Spears and Maria Coukoulis are operating with precision.
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Digital advertising is one of the most powerful tools available for attracting new business, building your brand, and staying competitive in an increasingly crowded market. But digital ads don’t run themselves.
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Lead follow-up is where deals are most often lost. When responses are delayed or inconsistent, valuable opportunities disappear before they even begin. That’s why we built the AI Lead Nurture Specialist, part of the Luxury Presence suite of AI Marketing Specialists.
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