Real estate is about relationships, expertise, and strategy. Income potential in this industry can vary widely, but understanding the factors that influence earnings and adopting smart strategies can help you thrive.

This week, our Luxury Presence Panel hosted a lively conversation with one of New York’s most recognizable agents, Nile Lundgren. True to form, Lundgren arrived ready to entertain, teach, and drop some serious wisdom.

Luxury Presence is proud to share that founder and CEO Malte Kramer has been named a 2025 HousingWire Tech Trendsetter. This marks the second year in a row he’s earned the distinction, which recognizes executives driving meaningful innovation across real estate and mortgage technology.

At eXpcon in Miami, 2024 Inman AI Award winner Adam Gillespie and veteran real estate coach Sherri Johnson revealed why 47% of agents report no ROI from AI tools: Most agents fundamentally misunderstand how to implement them.

Crafting the perfect property listing is an art that requires a keen understanding of language. The words you choose can not only capture the interest of potential homebuyers but also ensure your listings pop up in their searches.

When top Los Angeles agent Shelton Wilder joined Chris Linsell of Luxury Presence for a live conversation on “What Richard Branson Taught Me About Real Estate,” the title promised inspiration from one of the world’s most recognized entrepreneurs.

Audience segmentation is a highly effective strategy for connecting with your prospects and leads. By dividing your contacts into targeted groups based on specific characteristics, you can create personalized marketing campaigns that resonate more deeply with potential clients.

With its ability to foster connections, showcase expertise, and drive lead generation, real estate newsletter marketing has become an indispensable tool for agents seeking to establish themselves as trusted advisors in the eyes of clients and prospects alike.

With insights from Luxury Presence Director of Content Chris Linsell At the Leaders in Luxury Conference in Arizona, Jessica Lautz, Deputy Chief Economist and Vice President of Research at the National Association of Realtors, offered a data-rich look at where the U.S.