In today’s competitive real estate market, agents need a defining, stand-out digital presence. Two of the leading companies that specialize in creating websites and digital marketing strategies for real estate professionals are Luxury Presence and Agent Image. Here we compare the two, highlighting their strengths and weaknesses to help real estate agents make an informed decision.
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The verdict
While Agent Image offers entry-level packages and a DIY WordPress option, Luxury Presence’s award-winning, customizable designs and comprehensive marketing services make it the clear choice for luxury real estate professionals.
Luxury Presence
Entrepreneur Malte Kramer founded Luxury Presence in 2016 with a mission to provide high-end website design and digital marketing services tailored to the luxury real estate market. The company focuses on offering sleek, modern designs and comprehensive marketing strategies that cater to the unique needs of high-end real estate agents and brokers.
Check out Luxury Presence’s pricing
Luxury Presence products and services
- Real estate websites that are customizable, mobile-friendly, and optimized for conversions
- Custom-branded IDX tools for a superior home search experience
- Property websites for individual listings
- Digital tools that create comparative market analyses and listing presentations
- Referral network that connects listings with top agents around the world
- Comprehensive digital solutions for real estate brokerages
- SEO services that include brand SEO, editorial SEO, and SEO migration
- Content marketing such as blog posts, neighborhood guides, and more
- Advertising services with managed ads and lead generation campaigns
- Social media management that provides custom strategies and content creation
- AI nurturing tools that automate lead response and engagement
- Enriched lead data with demographics and social profiles
- Lead generating campaigns that create high-converting ads and landing pages
Example of a Luxury Presence site
Pros of using Luxury Presence
- High-quality design: Luxury Presence is known for its visually stunning and highly customizable website designs. Our aesthetic is clean, elegant, and sophisticated, which appeals to high-end clients. Our designs have won multiple awards, highlighting our commitment to excellence. Madison Hildebrand’s The Malibu Life website is an excellent example of this. The top producer and reality star literally wrote the book on branding in real estate, and his partnership with Luxury Presence resulted in a website that showcases his star qualities, professionalism, Malibu aesthetic, and dedication to brand and design.
- Comprehensive marketing services: We offer a full suite of digital marketing services, including search engine optimization (SEO) campaigns, content marketing, social media management, and pay-per-click (PPC) advertising, which helps agents build a strong online presence. This is only one of the reasons the top names in real estate are working with Luxury Presence to enhance their online presence. The tools that they can leverage make an actual difference to their bottom line.
- Exclusive tools: Our platform provides tools tailored for luxury real estate, such as advanced CRM integration, IDX/MLS listing feeds, and high-definition video tours, enhancing the user experience. Our detailed IDX home searches make it easy for buyers to find exactly the property they’re looking for, while the site captures valuable lead information.
- Proprietary platform: Websites are built on a software-as-a-service (SaaS) platform, which means the technology is being constantly improved and updated, unlike set-it-and-forget-it sites built on WordPress. Take a brief tour of our platform and the many tools and capabilities that drive success:
- Artificial intelligence: As industry leaders in embracing and leveraging AI technology, we are constantly rolling out new tools that benefit agents. For example, our AI Lead Nurture chat tool keeps leads engaged until they are handed off to an agent. Luxury Presence also offers an AI-powered mobile assistant via the Presence Copilot app.
- Superior customer support: Luxury Presence offers 24/7 dedicated support, ensuring that agents and brokerages receive personalized assistance and guidance whenever they need it, even if the issue is outside of Luxury Presence’s direct products and services. This higher standard of customer support is a significant advantage for agents who require reliable and immediate help. The difference that this makes to actual agents cannot be understated, as seen in some of the feedback below.
Cons of using Luxury Presence
- Cost: Luxury Presence is not an entry-level product. Premium products and services have a cost, a cost that may not align with the budgets of some agents.
- Need a strong brand identity: A strong brand and differentiation is necessary to be successful with the Luxury Presence platform. Though the team at Luxury Presence can absolutely help real estate professionals develop that brand strategy, this isn’t the right fit for anyone looking to operate a generic, mediocre business.
Agent Image
Agent Image is one of the longest-standing players in the real estate website design industry, with a broader market focus. They cater to a wide range of real estate professionals, from individual agents to large brokerages, providing customizable website solutions and digital marketing services.
Agent Image products and services
- A range of real estate website design packages from template-based options
to exclusive luxury designs with flexible inner page layouts and indexable listings—all with full ownership - IDX solutions
- Digital marketing services: SEO, social media, PPC advertising, content development, and email marketing
Example of an Agent Image site
Pros of Agent Image
- Various design options: Agent Image offers a wide variety of design templates and customization options that cater to different styles and preferences, making it versatile for all types of agents.
- Entry level packages available: Their pricing structure is generally more flexible and affordable, with packages that can accommodate different budget levels.
- Generic platform: Agent Image sites are built on WordPress, which means you can take it with you if you decide to part ways with them.
Cons of Agent Image
- Design consistency: While they offer many design options, the overall quality and consistency can vary, with some templates looking outdated compared to Luxury Presence’s sleek designs.
- Support: While Agent Image provides customer support, it has limited business hours and some users have reported longer response times and less personalized service compared to Luxury Presence’s round-the-clock assistance. Also, because their sites are built on WordPress, they can’t help you if that technology goes down.
- Technology: Agent Image uses WordPress to build your site, which means they don’t control the quality of the technology or availability of plugins used to make the site work.
Questions to ask
When making your final decision, it’s important to have all of the pertinent information, not just about the look and capabilities of your site, but also the mechanics behind it. Here are some critical questions to ask each provider:
- Would my website be built on WordPress or something more sophisticated, like a SaaS platform?
- Can you give me a tour of the backend of a typical site and help me understand the effort that goes into making changes or updates?
- Who handles making the changes to the site and what does that process look like?
- What are typical website speeds at launch and over time? What do you do to ensure my site’s speed does not slow as it ages?
- Is this a set-it-and-forget-it product, or are we partners as my career, website, and marketing needs grow and change over time?
We find that when clients ask these types of questions, they see that Luxury Presence’s product is more suitable over the lifetime of an agent’s career.
Final thoughts
In the Agent Image vs Luxury Presence debate, it’s clear both companies offer valuable services that can help real estate agents build a strong online presence. However, they do cater to different needs and budgets. Agents looking for a site built on WordPress will be well-served by Agent Image, assuming they are ready to manage the updates and upgrades on their own.
If you’re serious about investing in and growing your real estate business, Luxury Presence is the only real choice. Its high-end, award-winning, customizable designs and comprehensive marketing services make it an excellent choice for luxury real estate professionals and those who strive to enter the high-end market. Our superior 24/7 customer support ensures that agents receive timely and effective assistance, and we stand behind the technology we have built specifically for the real estate industry.
