A real estate coach can help sharpen your skills as a realtor
Real estate is a challenging and exciting industry. Whether you’ve been in the business for decades or are just getting started as a real estate agent, listening to insights and advice from experts in the industry has several benefits.
According to the Harvard Business Review, a strong coaching culture correlates with high-performing organizations, and individuals who work with a coach might enjoy higher levels of self-awareness and the ability to make intentional choices.
Not only can the guidance and knowledge of real estate coaches help you understand the opportunities around every corner, but they can highlight your areas of strength and places where you can improve. There are many fantastic real estate coaches in the industry. Below are 35 of the best real estate coaches for 2023.
Master coach and mentor Chirag Shah specializes in helping Compass agents live a life they love and have a business that thrives, without compromising either. As a former agent, broker, and director of coaching and training for Compass, Chirag is uniquely qualified for this role.
His website, Chirag Shah Coaching, offers several programs, including 1:1 coaching and a master group-coaching program and community called The Playbook that covers everything from creating five-star client experiences to getting the right clients to living the life of your dreams.
One of the industry’s most prolific real estate coaching agents today, Tom Ferry is the son of real estate legend Mike Ferry. He’s also a renowned social media influencer, regularly sharing information on his social accounts.
His real estate coaching services focus on the “8 Levels of Performance,” which highlight what actionable steps a realtor can take to “level up” their business. Ferry interacts with thousands of real estate professionals yearly, from personal training to private speaking engagements.
Rob Vivian is one of the most prolific and inspiring real estate coaches in the business. His bespoke method of coaching focuses on six fundamental tenets: accountability, motivation, commitment, retention, information, and the fundamentals of business.
Realtors interested in learning from Vivian can download one of the many programs on his website. He also regularly tours the United States and Canada doing speaking engagements.
Widely considered one of the world’s foremost authorities on selling techniques and salesmanship, Tom Hopkins is the author of 18 books and has hosted hundreds of seminars and presentations. Known for his dynamic and creative personality, Hopkins has been active as a real estate coach and motivational speaker since 1976—and he’s still going strong. His website features several online training options and current dates for his live presentations.
Steve Shull is the founder of Performance Coaching and has experience with both Wall Street and residential real estate. In 1993, he embarked on a career as a real estate coach, and today is one of the most reputable real estate coaches in the business.
He offers everything from one-on-one coaching to online courses and podcasts so that you can listen to his words of wisdom while on the way to your next showing or client meeting.
Bernice Cross, a nationally syndicated columnist, author, real estate agent, speaker, and consultant, has published multiple books about succeeding in the real estate business. She’s earned the acclaim of her peers and other industry leaders, and these days, she’s a prolific traveling speaker and real estate coach.
Cross specializes in luxury real estate, making her an excellent source of wisdom for those in the luxury market. Cross’s books and schedule are available on her website.
In his coaching sessions, Ken Goodfellow focuses on leadership skills and development, luxury real estate marketing, and profit margin optimization. The opportunity to work with Goodfellow is a luxurious distinction since many of the country’s top agents have worked with this elite real estate professional.
His programs promise that realtors will be able to be better organized, more confident, and meet their goals after the completion of the session.
Julie Youngblood of Youngblood Coaching & Consulting is an exceptional real estate agent and a highly-regarded real estate coach. Her coaching and consulting business offers training videos, scripts, tools, and more resources to help you learn more about the real estate business and grow your profit margins.
Youngblood’s website offers a free 30-minute consultation for those interested in coaching services but still need to decide whether one-on-one sessions are for them.
Travis Robertson is one of the most syndicated international speakers in the real estate industry, who has been working in leadership for more than two decades. He’s known for spotting trends and capitalizing on current market opportunities.
His real estate coaching company, the Don’t Settle Group, offers many programs. A few of Robertson’s programs include one-on-one coaching with a dedicated growth strategist and multiple growth accelerator packages focusing on topics like team strategy, leadership, and team growth.
Craig Proctor has been a top real estate agent for decades and was the youngest realtor to be named by RE/MAX as the #1 agent worldwide. This success formula makes Proctor a fantastic source of inspiration for real estate agents of all ages and experience levels.
Proctor stays very busy with his coaching services and offers programs for every budget and need. He has a YouTube channel where he regularly posts abbreviated versions of his seminars—but many top agents choose to attend his Ultimate Real Estate Success SuperConference, held at various locations around the United States.
Joe Stumpf and his company, By Referral Only, provide much more than real estate coaching services. Widely regarded as one of the best realtor coaches, Stumpf will create marketing materials like emails and postcards on your behalf, along with building and maintaining lead generation and smart funnel systems.
The tools and programs from Stumpf empower agents to strive for greatness and better understand what makes prospective clients tick.
Mike Ferry has been an industry leader for decades. He is the father of another of the best real estate coaches, Tom Ferry. Mike Ferry is also the founder of The Mike Ferry Organization. The company hosts thousands of seminars worldwide and works with many clients on a revolving basis.
Ferry offers something for everyone, including one-on-one coaching, conferences, multimedia content, and weekly group calls with his clients.
Buffini & Company, helmed by Brian Buffini, is one of the most prominent real estate coaching organizations in the United States. His coaching programs focus on accountability, business planning, tactics for lead generation, and how to increase net profit.
If one-on-one coaching isn’t for you, Buffini also regularly does speaking engagements and courses such as the “100 Days To Greatness,” which promises to give real estate agents the skills they need to succeed in just 100 days.
If you connect with a rags-to-riches story, working with Floyd Wickman might inspire you. Wickman entered the real estate business after a career in the military, building not only a solid client base but also the skills he would later use to develop his coaching business.
These days, Wickman runs R Squared Coaching, a company that offers coaching from many talented and successful real estate professionals. R Squared Coaching features one-on-one coaching, accountability check-ins, and a massive resource center with access to marketing materials and time management tools.
A high-level real estate coach who helps agents grow their income and client base, Vanda Martin is active on social media and at various speaking events. She also offers personalized coaching sessions, allowing you to close more deals and multiply your income.
Martin features a free training course available to download from her website. The course touches on lead generation, the importance of owning your schedule, and what separates the agents from the real estate “superstars.”
Ran Biderman is one of the best real estate coaches active in the industry, with over two decades of high-volume real estate sales under his belt. Biderman has founded multiple real estate brokerages and has earned renown amongst his peers for his “tough love” approach.
He offers coaching in several topics, from real estate to life coaching, as well as specialized training covering topics like phone strategies, creating the perfect listing page, and team building. Realtors who want to learn from Biderman’s approach to real estate can book a complimentary one-on-one session with him directly through his website.
The co-founder of Real Estate Skills, Ryan Zomorodi, is a master in all things real estate. Over the years, he’s worked as a private money lender, real estate investor, agent, property manager, and developer, building stunning new construction homes. These days, Zomorodi utilizes his leadership and real estate skills to help train other realtors to succeed.
Zomorodi offers several unique training and coaching opportunities on his website, including a program focusing on house flipping. Realtors interested in coaching with Zomorodi can schedule a one-on-one call to learn more about his program and method.
Dr. Lee Davenport
From brokerage management to motivational speaking, Dr. Lee Davenport is one of the industry’s brightest new lights. Her coaching skills help turn agents into top producers, mastering new lead generation and capitalizing on new and emerging technologies.
Dr. Davenport offers solutions that appeal to agents of all skill levels, including subscription-based videos and content, one-on-one strategy calls, and all-in-one courses from her website.
A master coach at Keller Williams training program MAPS (Mega Achievement Productivity Systems), Tony Dicello is known for his engaging and immersive training style. He offers personalized coaching services that will help you focus on solutions to everyday challenges, as well as help you identify areas of opportunity in your real estate business.
Dicello also speaks at many private and public events throughout the year, reaching real estate professionals and leaders in other industries with his powerful words of affirmation and motivation.
Dirk Zeller has been a real estate agent and investor for decades and is one of the best real estate coaches for 2023. He is an in-demand motivational speaker and has published hundreds of articles about the real estate industry.
In addition to his many speaking engagements throughout the year, Zeller provides one-on-one coaching services. After a session with Zeller, agents can set career goals and stay on top of the challenging real estate climate more effectively.
Verl Workman is the founder and CEO of Workman Success Systems, a tech-focused group of real estate coaches that helps agents utilize the power of content marketing to connect to prospective clients and business partners.
Coaching sessions with Workman and his group will focus on your unique goals and how to build a plan of action to meet those goals. Various free resources are available on Workman’s website, including scripts, workbooks, and daily success habits that can help you focus on maximizing the opportunities available each day.
Bruce Keith has nearly 30 years of experience in the real estate industry, making him one of the best realtor coaches in the business. He specializes in helping agents become comfortable with seamless sales conversations. All in all, Keith has conducted more than 45,000 coaching sessions.
Keith currently offers his training services through Seek Real Estate Training, a premium organization that allows you to learn from many individual experts over a 12-month rolling period. Keith also travels throughout the United States for seminars and private events.
Bob Corcoran’s coaching services are esteemed amongst his peers. He specializes in the technological and marketing aspects of the real estate business, including database management and conversion systems.
Still, his coaching services always prioritize the whole person, promising to help agents build a business that serves them instead of vice versa. You can schedule an appointment for a coaching consultation or dive deep into some of Corcoran’s free marketing materials on his website, Bob Corcoran & Associates.
A licensed agent at age 18, Stott has the experience and credentials necessary to inspire and motivate other agents to strive for the best. Honored by his peers as one of the top 25 coaches in America, Stott offers group and private coaching plans. He also provides specialized courses highlighting various aspects of the real estate business, including how to train the right assistant and nurture better work-life balance.
Bradley K. Warren
A business coach, seminar leader and trainer, consultant, and certified ONE Thing trainer, Bradley K. Warren has been coaching for more than three decades. Warren is known for his signature coaching style that combines education and information, and his in-person seminars have become hallmarks of many esteemed real estate events worldwide.
Warren provides one-on-one coaching services to real estate agents as well as workshops. Warren offers a free e-book on time management to get started, available to download from his website.
Candy Miles Crocker
Candy Miles Crocker founded the Real-Life Real Estate Training program and has experience helping agents build strong businesses that endure harsh market conditions. Crocker remains an active realtor who works with all kinds of clients and has developed multiple real estate courses and dozens of helpful templates and resources.
Her website also features an informative blog for agents who want to learn from Crocker’s time-tested strategies and solutions.
Richard Robbins is an industry icon who has been active in real estate since he was 24. His coaching business, Richard Robbins International, is tailored to each agent’s specific needs. Once you sign up for their program, you’ll enjoy live training groups with Robbins, one-on-one coaching, a two-day seminar, and more.
For those who want to enjoy Robbins’ expertise at their own pace, his online resources are a great solution, with courses designed for brokers and agents.
Since the 1970s, Jerry Bresser has provided coaching and encouragement to real estate agents worldwide. These days, after more than five decades in the business, Bresser is still going strong. He regularly speaks at seminars and occasionally provides personal consulting services for clients who want to learn the ins and outs of the real estate industry.
Tim and Julie Harris
A power couple in the truest sense of the world, Tim and Julie Harris have been real estate coaches since 1998. They have written bestselling books, spoken at seminars and significant real estate events around the United States, and have been recognized by the National Association of Realtors.
Tim and Julie Harris offer a variety of opportunities to get coaching on all things real estate, including private coaching sessions, group calls, podcasts, and free resources, which are available on the couple’s website.
The CEO of the Keller Williams training program MAPS (Mega Achievement Productivity Systems), Dianna Kokoszka, was the driving force behind developing the program’s curriculum.
She works one-on-one with real estate agents worldwide and speaks at seminars highlighting the length and breadth of her experience as both a licensed realtor and a well-respected coach. In addition to her programs, Kokoszka has various free resources on the MAPS website.
An internationally recognized real estate agent and coach, Brian Icenhower started his real estate career in the ’90s. Throughout his career as a top-producing realtor, Icenhower developed skills he would later use as an inspiring and informative coach.
Icenhower offers personalized coaching, training systems, and online courses—so there’s something for everyone. Additionally, all programs are custom to the agent, so you’ll understand how to meet your personal growth goals.
Ed Troxell is a video coach and online marketing expert. Troxell’s coaching programs provide ongoing accountability and support, so you can check in with him as you progress.
Troxell’s approach highlights organic lead generation, teaching agents how to harness the power of the internet to build their brands without stress. His website also features several free resources.
As a real estate investing coach and mentor, Erin Helle has a robust investment portfolio, which inspires agents hoping to build a more successful business.
Helle’s one-on-one real estate investment course includes insights and information about investing, selling, and exclusive investment opportunities. A free e-book is available on Helle’s website for those looking to learn more.
Carla Cross is the founder of Carla Cross Seminars, Inc. With a background as a professional musician, Cross has a uniquely creative approach to both real estate and coaching, making her one of the best realtor coaches in 2023.
Named one of the 50 most influential women in real estate, Cross is the author of six books and numerous presentations. Cross offers a wealth of resources for real estate professionals, from leadership mastery coaching to business planning for agents.
Known for his high-powered, energetic style, James Houghtaling takes a three-step approach to coaching. From focusing on your mindset to the consistency of your habits, Houghtaling offers an intensive coaching program, a video training class, and free video resources.
Luxury Presence can help build your brand
If you’d like to learn how to connect with clients and leverage opportunities from different real estate professionals, reach out to one (or all!) of the world’s best real estate coaches.
If you want to build your brand through powerful marketing materials and real estate marketing strategies that work—reach out to Luxury Presence to learn more.