Coaching appears to be having a moment. Though the International Coaching Federation has been running its Global Coaching Study for 16 years, they found the profession saw a 54% increase in practitioners worldwide over a recent three-year span.
While the global pandemic and economic uncertainty likely contributed to this rise in demand for professional guidance, Forbes pointed out earlier this year that it may also suggest that coaching has “become a strategic necessity for companies aiming to cultivate a culture of excellence and adaptability.” Similarly, the Harvard Business Review noted that a strong coaching culture correlates with high-performing organizations and may help individuals cultivate higher levels of self-awareness and the ability to make intentional choices.
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Coaching in the real estate industry
As a fast-moving, competitive industry, real estate has long relied on coaches to develop talent. Not only can the guidance and knowledge of experienced real estate coaches help you anticipate and adapt to opportunities around the corner, but they can highlight your strengths and help you develop in areas where they see room for improvement.
Consider our CEO and founder, Malte Kramer’s interview with Glennda Baker where she explains not only the power of working with a real estate coach but how it propelled her to stardom:
Though there are many fantastic and reputable voices in the industry, below are 32 of the best real estate coaches for 2024. Coaches are grouped by category but appear in no particular order.
Coaches for new agents
Tim and Julie Harris
Known for: Personalized, one-on-one coaching for all skill levels
A power couple in the truest sense of the word, Tim and Julie Harris have been real estate coaches since 1998. They have written bestselling books, spoken at seminars and significant real estate events around the United States, and have been featured in several articles produced by the National Association of Realtors.
The duo offers private coaching sessions, group calls, video content, podcasts, and free resources (including scripts, techniques, and marketing tips).
Brian Buffini
Known for: A one-stop-shop for courses, coaching, and events
Buffini & Company, helmed by Brian Buffini, is one of the most prominent real estate coaching organizations in the U.S. The programs focus on accountability, business planning, marketing, lead generation tactics, and accelerating profits and sales.
If the leadership and one-on-one agent coaching programs aren’t for you, Buffini also shares in-depth CEO interviews, does regular speaking engagements, hosts events across the U.S., and offers training courses for all skill levels. For example, the company’s “100 Days To Greatness” course promises to give real estate agents the skills they need to succeed in just over three months.
Mike Ferry
Known for: Coaching and training via hybrid system
Mike Ferry has been an industry leader for decades and is the father of Tom Ferry, another one of our picks for best real estate coaches. Founder of The Mike Ferry Organization, Ferry teaches his 21-point sales system through a one-of-a-kind training and coaching hybrid program.
Ferry offers something for everyone, including one-on-one real estate coaching, new agent foundation training, leadership training, and weekly group calls. He also provides a multitude of free tools and resources online, including video and podcast content. Those ignited by in-person events may want to check out one of Ferry’s upcoming conferences or retreats.
Rob Vivian
Known for: Goal-specific training programs
Based in Ontario, Canada, Rob Vivian’s bespoke method of coaching focuses on six fundamental tenets: accountability, motivation, commitment, retention, information, and the fundamentals of business.
Realtors interested in learning from Vivian can register for one of his many coaching programs, which range from $99 to $699. They include one-on-one training, a scripts and dialogue boot camp, new agent coaching, and more.
Coaches for luxury and ambitious agents
Bernice Ross
Known for: Raising up women leaders in real estate
Bernice Ross—a nationally syndicated columnist, author, real estate agent, speaker, and consultant—has published multiple books about succeeding in the real estate business and works to lift up women leaders in the industry.
Ross specializes in luxury real estate, making her an excellent source of wisdom for those in the luxury market, whether you’re a new or experienced agent. You’ll find books, comprehensive training products, free tools, and an event schedule—including an Awesome Females in Real Estate Conference this summer—available on her website.
Ken Goodfellow
Known for: Leadership-minded coaching in luxury real estate
In his coaching sessions, Ken Goodfellow focuses on leadership skills and development, luxury real estate marketing, and profit margin optimization. Goodfellow’s programs promise that agents will become better organized, more confident, and more able to overcome the obstacles preventing them from meeting their goals.
With a team of coaches hailing from across the U.S. and Canada, Goodfellow’s company offers one-on-one coaching, CEO leadership coaching, and luxury team coaching.
Dianna Kokoszka
Known for: Programs for ambitious, highly driven industry professionals
As CEO of training at Keller Williams, Dianna Kokoszka was the driving force behind developing the KW MAPS training curriculum. Programs include Mastery coaching, fast-track direct coaching, Breakthrough coaching for established agents, life coaching, and more.
She works one-on-one with real estate agents worldwide and speaks at seminars. Kokoszka also offers various free resources on the MAPS website, including a discovery tool to help you determine which program fits your needs and career goals.
Structured coaching programs
Tom Ferry
Known for: Structured coaching and resource library
One of the industry’s most prevalent real estate coaches today, Tom Ferry is a renowned content creator, regularly sharing real estate tips and engaging with followers across his social accounts.
His real estate coaching services are framed around his “8 Levels of Performance,” which highlight the actionable steps an agent can take to level up their business. Agents can choose from the Core, Elite, and Team coaching programs, each targeting different goals. Alternatively, Ferry’s online training programs offer self-guided study on topics like marketing, prospecting and recruiting.
Brian Icenhower
Known for: Structured, individually-tailored coaching programs
An internationally recognized real estate coach, Brian Icenhower started his real estate career in the ‘90s. Throughout his time as a top-producing agent, Icenhower developed skills he would later use as an inspiring and informative coach.
Icenhower Coaching and Consulting offers personalized coaching, training systems, and online courses—and all programs are customized to fit the enrolled agent’s specific goals. The ICC website also has a blog with free video content, a store with e-books and social media templates for sale, upcoming real estate event listings, and more.
Verl Workman
Known for: Experienced coaches teaching the “Workman Way” to success
Verl Workman is the founder and CEO of Workman Success Systems, a tech-focused group of real estate coaches that help agents utilize the power of “predictable and repeatable paths to greatness” in real estate through the company’s processes and tools.
Coaching sessions focus on using your unique goals to build a plan of action and reach your full potential. Workman’s website offers various free resources, including scripts, marketing handbooks, workbooks, video content, and a fit quiz to help you determine the next steps to take with your real estate business.
Craig Proctor
Known for: Proprietary, system-based approach
As the youngest person to be named one of RE/MAX’s number-one agents worldwide, Craig Proctor is a fantastic source of inspiration for real estate agents. He offers free weekly webinars where agents have access to his strategies and tools, including social media ads that can be used as templates. Proctor’s platinum coaching program, which starts with a complimentary consultation call, will set you up with the systems you need for success.
While Proctor has a YouTube channel where he regularly posts abbreviated versions of his seminars, he is also known for his free online webinars and SuperConferences—multi-hour intensive training events where he lays out the inner workings of his system for success.
Richard Robbins
Known for: Customized coaching built on your strengths
Richard Robbins is an industry icon who has been active in real estate since he was 24. His coaching business, Richard Robbins International, is tailored to each agent’s specific needs. Once you sign up for their program, you can join live training groups with Robbins, one-on-one coaching, a two-day seminar, and more.
For those who want to enjoy Robbins’ expertise at their own pace, his online resources are a great solution, with training courses designed for brokers and agents. If you’re in or around Canada, check out some upcoming in-person events including a Masters Academy Conference in Toronto in November 2024.
Skills-focused coaching
Julie Youngblood
Known for: Establishing habits for success
Julie Youngblood’s coaching and consulting business offers training videos, tools, and other resources to help real estate pros grow their profit margins. She meets agents where they are in their journey, helping them strategize and work on the skills and habits needed to level up. To give agents a feel for what to expect, Youngblood lays out her coaching across six areas: honesty, structure, learning new tools, leaving excuses behind, accountability, and analytics.
Youngblood’s website offers free scripts, accountability trackers, open house tips, and more. Interested in coaching services but still need to decide whether one-on-one sessions are for you? Book a free 30-minute consultation.
Bradley K. Warren
Known for: Developing tailored business plans and concrete actions
A business coach, trainer, consultant, author, and certified The ONE Thing workshop leader, Bradley K. Warren has been coaching for more than three decades. Warren’s signature training style is both fun and informative, leaning on audience participation and humor.
When it comes to his one-on-one coaching services, Warren dedicates time to determining his client’s goals in order to better curate a business plan and actionable goals. Through coaching with Warren, you’ll learn to improve your time management, negotiation, and communication skills. He is also available for workshops and offers a free e-book on time management, which you can download from his website.
James Houghtaling
Known for: Mastering real estate through mindset, skill set, and consistency
With more than two decades of real estate coaching and training experience, James Houghtaling is known for his high-powered, energetic style and three-step approach to coaching. His theory is that you need to get your thinking straight first, then develop the skills and accountability you need to succeed.
From focusing on your mindset to the consistency of your habits, Houghtaling offers an intensive coaching program, a video training class, and free video resources.
Ran Biderman
Known for: Wide-ranging business and personal growth opportunities
With more than two decades of high-volume real estate sales under his belt, Ran Biderman has founded multiple real estate brokerages and has earned distinction among his peers for his “tough love” approach.
He offers coaching in several topics to fit your needs and availability, from real estate to life coaching, as well as specialized live online training events covering topics like phone strategies, creating the perfect listing page, and time management. Those who want to learn more about Biderman’s approach can book a complimentary one-on-one session with him directly through his website.
Most engaging real estate coaches
Carla Cross
Known for: A creative approach to career development
With a background as a professional musician, a top producing agent and an author, Carla Cross has a uniquely creative approach to both real estate and coaching. Also, her entertaining presentation skills and innovative teaching methods promote an engaging learning environment.
Named one of the 50 most influential women in real estate in a Stefan Swanepoel Trends Report, Cross calls on her creative past to coach clients to look at challenges and opportunities through a new lens. Her training programs and resources are geared toward agents of all experience levels, fellow trainers, and leaders.
Vanda Martin
Known for: Energetic, motivational, and proactive personalized coaching
A high-level real estate coach who helps agents grow their income and client base, Vanda Martin creates engaging, motivational real estate videos on Instagram. Her YouTube channel features more in-depth content, including agent interviews, podcast episodes, and “Ask Coach V” conversations.
She also offers personalized coaching sessions, focused on helping you close more deals and grow your income. If you’re looking for a sampling of her methods, you can download a free training course from her website.
Tony Dicello
Known for: Motivational and immersive training
A master coach at Keller Williams’ MAPS training program, Tony Dicello is known for his engaging and immersive training style. He offers personalized coaching services that will help you focus on solutions to everyday challenges, as well as help you identify areas of opportunity in your real estate business.
Dicello also offers free online webinars and speaks at many private and public events throughout the year.
Tom Hopkins
Known for: Strengthening sales techniques
The author of 18 books and host of hundreds of seminars and presentations, Tom Hopkins has been active as a real estate coach and motivational speaker since 1976—and he’s still going strong. Known for his dynamic and creative personality, Hopkins is the real estate coach for agents looking for how-to strategies, rather than motivational hype.
Hopkins’ virtual training sessions are designed to mirror real-world experiences, providing step-by-step guidance on topics like negotiation, trust building, and sales. His website features several online training options, virtual webinars, and dates for his energetic live presentations.
Real estate coaches focused on work-life balance
Chirag Shah
Known for: Coaching with a focus on work-life balance
Master coach and mentor Chirag Shah specializes in helping Compass agents live a life they love and run a business that thrives, without compromising either priority. As a former agent, broker, and director of coaching and training for Compass, Chirag is uniquely qualified for this role.
His website, Chirag Shah Coaching, offers several learning opportunities, including one-on-one coaching and a 2024 Revenue Roadmap that covers everything from creating five-star luxury client experiences to honing your skills in order to have a record-breaking year.
Candy Miles-Crocker
Known for: Bringing more fun into your business life
One of the few trainers on this list who’s still an active agent, Candy Miles-Crocker founded the Real-Life Real Estate Training program to help agents build strong businesses that endure harsh market conditions. Her down-to-earth approach to coaching gives clients the tools needed to build their confidence—not just by guiding them through what it takes to complete a successful real estate transaction but, more importantly, how to do it.
Miles-Crocker’s website features individually priced online courses (including some free options), video training, free templates, and an informative blog for agents who want to learn from her time-tested strategies, systems, and solutions.
Dirk Zeller
Known for: Increasing both your income and your time off
Dirk Zeller has been a real estate agent and investor for decades, sharing his knowledge as a motivational speaker and author of countless articles and books about the real estate industry.
Zeller’s company, Real Estate Champions, teaches real estate agents to use their talents to not only increase their income but also to find success through a more balanced life. Sign up for a free coaching consultation with Zeller to get started.
Mike Stott
Known for: Personalized coaching by an ICF-accredited team
A licensed broker since the 1980s and a coach since 2006, Mike Stott has the experience and credentials necessary to inspire and motivate other agents to strive for the best. Stott and his wife, Donna, offer group coaching and private coaching plans available as part-time, full-time, and quarterly sessions.
Stott also provides specialized courses highlighting various aspects of the real estate business, including how to nurture better work-life balance and mastering your time management skills.
Best for accountability and community
Steve Shull
Known for: Accountability and community support
Steve Shull is the founder of Performance Coaching and has experience with both Wall Street and residential real estate. He offers everything from accountability calls and one-on-one coaching to self-guided online courses and podcasts so that you can listen to his words of wisdom while commuting to your next showing or client meeting. Performance Coaching also hosts events, including in-person conferences and live online boot camps.
Floyd Wickman
Known for: Multi-format training built on core values
If you connect with a rags-to-riches story and a “get by giving” philosophy, working with Floyd Wickman might inspire you. Wickman entered the real estate business after a career in the military, building not only a solid client base but also the skills he would later use to develop his coaching business.
At R Squared Coaching, Wickman offers in-person, live-streamed, and digital coaching alongside an experienced team of trainers. The company features one-on-one coaching memberships, accountability check-ins, training workshops, a real estate coaching podcast, and a massive resource center with access to marketing materials and time management tools.
Lead generation-focused coaching
Travis Robertson
Known for: Modernized approaches to lead generation
Travis Robertson positions himself as adept at spotting trends, developing influential techniques, and capitalizing on current market opportunities. His real estate coaching company, the Don’t Settle Group, understands that agents need modern-day solutions to digital lead generation.
Get started with a complimentary lead generation tools training session or enroll in the High-Performance Agent Academy, a three-stage program designed to help you establish a consistent lead flow.
Dr. Lee Davenport
Known for: Personalized, strategy-based lead generation plans
From brokerage management to motivational speaking, Dr. Lee Davenport is one of the industry’s brightest new lights. Her coaching skills help turn agents into top producers, mastering lead generation and capitalizing on new and emerging technologies.
Davenport offers solutions that appeal to agents of all skill levels, including books, downloadable content, videos, one-on-one strategy calls, and all-in-one courses from her website. Need help getting started? Take Davenport up on her offer of a complimentary 15-minute introductory chat.
Marketing-focused coaching
Joe Stumpf
Known for: Done-for-you marketing made easy
Joe Stumpf and his company, By Referral Only, set out to make real estate marketing easier for agents. The company’s tools and programs are designed to empower agents to strive for greatness and better understand what makes prospective clients tick.
All-access membership to By Referral Only provides training content, done-for-you social media and mailing materials, community access, and accountability coaching. You can also check out membership options for BroVance, the Stumpf-led advanced strategic coaching group, and DONE Marketing Agency, a more hands-on marketing system.
Ed Troxell
Known for: A video marketing approach to real estate success
Ed Troxell is an online business coach and marketing expert who specializes in video content. Troxell’s personalized and comprehensive coaching programs provide ongoing accountability and support, so you can check in with him as you progress.
Troxell’s approach highlights organic lead generation, teaching agents how to harness the power of the internet and video content. Troxell’s website also features several free resources, including a blog, podcast, newsletter, and “Vibe Check Call” sign-up to help you figure out where to begin.
Coaches in real estate investing
Alex Martinez and Ryan Zomorodi
Known for: Real estate wholesaling and flipping
Alex Martinez and Ryan Zomorodi are the two experienced minds that cofounded Real Estate Skills. CEO Martinez established his passion for real estate by managing a real estate development team, starting a real estate investment firm, and mentoring undergraduate students. Meanwhile, COO Zomorodi worked as a private money lender, real estate investor, agent, property manager, and developer.
Real Estate Skills offers resources and immersive programs focusing on house flipping, real estate investing, and wholesaling. Interested agents and entrepreneurs alike can check out the Real Estate Skills website for blog content, resources, and a free training video.
Erin Helle
Known for: Real estate investment training for those new to the industry
From the Army to stay-at-home-mom life to real estate investment mentorship, Erin Helle started her real estate coaching work from the ground up. With a well-rounded strategy and robust investment portfolio, she continues to inspire agents hoping to diversify their real estate business.
Helle’s one-on-one real estate investment course—which can be purchased as a bundle that includes her Flipping 101 course, a planner, and workbook—offers insights and information about investing, selling, and exclusive investment opportunities. Course enrollment includes lifetime access to tools, trackers, and worksheets. A free e-book is available on Helle’s website for those looking to learn more.
What’s next? Sharpen those skills.
Now that you have a better understanding of how real estate coaches can support you in growing your industry presence, connecting with clients, and leveraging your skills to generate more opportunities, reach out and connect with one (or more!) of them.
Still uncertain? Many of the above coaches offer complimentary consultation calls or introductory sessions to discuss your goals and answer any lingering questions. You already have the desire to succeed within you—now it’s time to lean on the expertise of a coach to bring them out and help you use them to grow as a real estate agent.
Also, if you want to build your brand through powerful marketing materials and real estate lead generation strategies that work, we’re here for you anytime. Reach out to the Luxury Presence team to learn more.
