In today’s real estate market, listing videos are a critical part of marketing strategy. Buyers expect rich media content, and video has emerged as one of the most powerful formats to influence interest and drive action. Creating high-quality listing videos is no longer a creative experiment. It is a proven tactic used by many of the nation’s top-performing agents to grow visibility, increase engagement, and strengthen their listing presentations.
According to internal 2025 data from Luxury Presence, nearly 400,000 leads were generated in the first half of this year. More than 186,000 of those came through our home search platform, where property video plays a key role in buyer decision-making. This shift in behavior is shaping the new standard in digital property marketing.
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How top agents integrate video into their strategy
Agents using Luxury Presence consistently lead the industry in both volume and velocity. In 2024, our clients closed more than $300 billion in transactions. Their average sales volume reached $24 million — nearly ten times the current NAR benchmark — and they averaged 24.8 transactions annually.
Many of these agents treat video as a consistent part of their listing toolkit. Their content is not isolated to luxury properties or special circumstances. Instead, it supports brand development, listing visibility, and buyer engagement across price points.
Key traits of effective listing videos
Strong listing videos follow clear creative patterns. They use visual storytelling to position the home as part of a lifestyle, and they align that narrative with the agent’s brand. The following traits are common to high-performing video assets:
- Purposeful composition: Each frame is planned to support the flow of the tour and the appeal of the property. Scenes are selected with the intended buyer in mind.
- Sharp pacing: The most successful listing videos use opening visuals that hold attention and maintain momentum throughout the tour.
- Platform fit: Videos are often edited in multiple versions for site embeds, social media feeds, email marketing, and advertising placements.
- Lead enablement: Effective videos include integrated calls to action. These may be links to book a showing, buttons that guide users to view similar properties, or branded closings that reinforce recognition.
Best practices for creating high-impact listing videos
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Agents who consistently produce video content tend to follow similar workflows. Some manage this in-house, while others partner with videographers or marketing firms. Regardless of approach, the following practices help ensure the highest impact:
- Define your target buyer: Identifying the likely purchaser helps narrow creative decisions, such as soundtrack selection, visuals, and script tone.
- Invest in quality production: The most successful videos use professional camera work, steady movement, natural lighting, and clean editing.
- Focus on brevity: Most listing videos perform best at 90 to 120 seconds. The goal is to provide a compelling overview.
- Maintain brand consistency: Visual elements should reflect the agent’s overall look and feel, including typography, logo placement, and voiceover style.
- Use closed captions: Captions support comprehension across all platforms and devices, especially mobile environments.
- Include a clear next step: Always provide a prompt to learn more, schedule a tour, or contact the agent directly.
What equipment you need to shoot professional listing videos
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Agents who plan to produce videos on their own should have access to tools that support quality execution. The following equipment list reflects current standards for high-impact video production:
- Camera: DSLR or mirrorless cameras with 4K capability are preferred. Models such as the Sony A7 IV or Canon EOS R offer reliability and visual fidelity. Recent iPhones or Samsung Galaxy models can also produce usable footage with additional tools.
- Stabilizer: A handheld gimbal enables smooth motion and pans.
- Drone: Drone footage enhances curb appeal and context. The DJI Mini 4 Pro offers strong performance in a compact, FAA-compliant design.
- Lighting kit: Portable LED lighting (e.g., Neewer 660 or Godox SL60W) allows for clear interior shots and consistent color balance.
- Microphone: Audio quality improves with directional mics like the Rode VideoMic Pro or lavalier systems for voiceover.
- Tripod: A tripod with a fluid head adds control and polish to video composition.
- Editing software: Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve (free version) are all suitable for post-production. These programs support color correction, audio mixing, and export optimization.
How and where to distribute your listing videos for maximum ROI
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Once your video is complete, distribution becomes the next priority. Leading agents make sure their content reaches buyers across multiple touchpoints:
- Single property websites: Luxury Presence sites support video embeds and autoplay features that increase engagement.
- Instagram and Facebook: Short-form versions with subtitles and vertical formatting are well-suited for social discovery and sharing.
- YouTube: Longer cuts with searchable titles and metadata expand organic traffic and referral opportunities.
- Email: Videos embedded through thumbnails or GIFs drive higher click-through rates in agent newsletters and marketing campaigns.
- MLS and portals: Ensure your MLS allows for video uploads or links, and confirm inclusion across platforms like Zillow, Redfin, and Realtor.com.
- Printed marketing: QR codes on postcards, brochures, and yard signage provide fast access to video for buyers in the area.
High performing listing videos + Luxury Presence
Listing videos are an essential part of digital real estate marketing. Agents who prioritize visual storytelling, maintain consistent production quality, and distribute content effectively see stronger results across the board. These agents outperform their peers not by chance, but through deliberate, repeatable systems that include video as a standard asset.
Luxury Presence works with over 15,000 real estate businesses and supports more than 80,000 real estate professionals. We build websites, marketing systems, and branded experiences that elevate listings and drive growth.
If you’re ready to create listing videos that help you win business, Luxury Presence is here to support your next step.
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Agents using Luxury Presence grew sales nearly 2x faster than their peers, increased sold listings by 6%, and closed over $300B in transactions. Ready to grow your business? Let us show you how.
