Branding

Defining your real estate business’s value proposition, style, and tone — and making sure your target audience knows and trusts it

CEO of Real Sharran Srivatsaa sits in front of a mic being recorded for The Presence Podcast

In this episode of the Presence Podcast, host and Luxury Presence CEO Malte Kramer sits down with Sharran Srivatsaa — a leading voice in …

A cream colored mailbox with the word "mail" on it standing in front of a grassy expanse

Staying top of mind with past and potential clients is crucial. Real estate marketing postcards are a powerful tool in this effort, especially when …

Two women stand at a desk in an office looking at a desktop computer, with one pointing at the screen

Today’s hyper-competitive industry landscape presents a range of challenges for real estate agents. Many companies claim to have the solutions, but none offer the …

Photographer looks through viewfinder of a digital SLR camera to take some real estate headshots

Real estate headshots are often the first impression potential clients have of you. It’s more than just a picture; it’s a visual representation of …

Building a strong personal brand is essential in today’s hyper-competitive real estate industry, but the key to true brand effectiveness lies in understanding your …

Example of real estate branding on a business card

One of the most effective ways to differentiate yourself and build trust with potential clients is through personal branding. But what exactly is personal …

Real estate agent using a whiteboard and post-it notes to workshop her unique value proposition

Your unique value proposition (UVP) is the cornerstone of your personal brand, setting you apart from other agents and conveying to potential clients why …

Luxury Presesnce CEO malte kramer speaks on a inman 2024 panel with President of Affiliate Strategy at Christie’s International Real Estate Kevin Van Eck

Inman Connect Las Vegas 2024 delivered insights, posed important questions, and sparked new ideas among the thousands of real estate professionals in attendance. Here …

Black screen with The A-List Masterclass logo on the left, a headshot of real estate team leader Tracy Tutor in the middle and broker Josh Flagg's headshot on the right

Luxury Presence announces the launch its innovative new content series, “The A-List.” This groundbreaking offering aims to bring together the most influential figures in …

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