Branding

Defining your real estate business’s value proposition, style, and tone — and making sure your target audience knows and trusts it

Nile Lundgren, leading real estate expert, captured in a polished, confident pose

In this episode of the Presence Podcast, host Aaron Grushow sits down with Nile Lundgren — top-producing agent, media personality, and star of Netflix’s …

Four panels showing Matt Breitenbach's real estate app, BAT Members Only, developed with Luxury Presence

For agents, teams, and brokerages alike, having a consistent, high-end brand presence across all channels is crucial to staying top of mind with clients …

A group of luxury real estate agents at a networking event in 2024 with collective by luxury presence

At the highest levels of real estate, achievement speaks quietly — through enduring relationships, strategic access, and a reputation earned over time. This is …

A real estate professional's marketing assets are laid out on a table around a document that reads, "what is brand strategy" showing how to conduct a brand audit

A comprehensive brand audit serves as a powerful diagnostic tool for real estate professionals seeking growth and differentiation in today’s competitive marketplace. By systematically …

Two hands shape clay on a table, representing the process of determining your brand personality

In an industry built on trust, reputation, and relationships, your brand personality isn’t just a nice-to-have. It’s what makes you approachable and ultimately, memorable …

A designer's hand at work on multiple sketches of a real estate client logo for visual brand identity purposes.

Whether you’re a new or seasoned real estate agent, you already know that you are your brand. It’s not your brokerage or your team …

In real estate, trust is everything. Whether you’re working with buyers, sellers, or industry peers, your reputation can make or break your success. A …

How to build your own real estate brand

This comprehensive 5-day guide will take you through each step of defining, building, and optimizing your positioning so you can stand out in the …

A real estate broker stands in front of a group of agents demonstrating her thought leadership skills

Establishing thought leadership can transform real estate professionals from service providers to trusted advisors. By thoughtfully sharing industry insights, strategic content, and expert perspectives, …

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